Entries by Lindsay Willott

Customer experience ideas in 2 mins: the welcome book

Customer Experience Ideas Welcome to the first in Customer Thermometer’s “2 minute CEM” – ideas you can quickly implement to improve the experience of your customers. For our first idea, we’ve taken inspiration from one of the gurus of customer service, Dr Paddi Lund. He came up with the idea of creating a welcome book […]

Duct Tape Marketing recommends Customer Thermometer

(UPDATED – 15 June 2011) John Jantsch has always been a bit of a hero of ours here at Customer Thermometer for his Duct Tape Marketing philosophy of practical small business marketing tools and techniques. Theory is one thing, but there’s nothing better than sound advice on the ‘doing’. John is now a Customer Thermometer […]

Client satisfaction surveys:
should you do them?

Why are customer satisfaction surveys important? The eternal question for marketing, PR and similar services agencies is, “should we or shouldn’t we undertake a client satisfaction survey programme with our clients?” What are the pros and cons of surveying? Supporters argue, how can we improve if we don’t know whether clients are really happy with our work? Detractors say: Don’t surveys […]

Does your heart sink too? Ours does.

We would love to know your thoughts on this no doubt familiar situation… You’re working away and an email comes in from a brand you know, trust and actually quite like… You see the word “survey” and your heart sinks. You’re a decent human being though. You’re loyal to the brand and think I’ve a […]


What Generation Y wants from customer service

What Generation Y wants from customer service? We are delighted to post this fascinating interview with leading futurist and strategist Dr Graeme Codrington. In it, he discusses with our co-founder Mark, his views on what Generation Y wants from customer service and how businesses need to respond. As Dr Codrington says in our interview “Generation […]

Feedmyapp.com features Customer Thermometer

Our Survey app has been reviewed! We’re delighted today to find that the cool folks over at Feedmyapp – one of the best web 2.0 directories on the Internet has featured the coolest customer satisfaction survey tool on the Internet… Customer Thermometer… Watch out for us on other sites soon…

Customer Thermometer announces v1.3

Improve your survey results Last night, after several weeks of testing and coding, thinking and coffee drinking, the Customer Thermometer team was delighted to release v1.3 of the Customer Thermometer service. In addition to the software release, which is outlined below, we’re also delighted to announce that we’re using our very own API to showcase […]


BIG marketing for small business

We are delighted that our co-founder Mark Copeman has been interviewed by Tim and Luke on the very well-followed and inspiring “Small Business Big Marketing” podcast. And have been both excited and touched by the number of great businesses signing up for Customer Thermometer as a result. SBBM is Australia’s most listened to small business marketing […]