Entries by Lindsay Willott

Feedmyapp.com features Customer Thermometer

Our Survey app has been reviewed! We’re delighted today to find that the cool folks over at Feedmyapp – one of the best web 2.0 directories on the Internet has featured the coolest customer satisfaction survey tool on the Internet… Customer Thermometer… Watch out for us on other sites soon…

Customer Thermometer announces v1.3

Improve your survey results Last night, after several weeks of testing and coding, thinking and coffee drinking, the Customer Thermometer team was delighted to release v1.3 of the Customer Thermometer service. In addition to the software release, which is outlined below, we’re also delighted to announce that we’re using our very own API to showcase […]


BIG marketing for small business

We are delighted that our co-founder Mark Copeman has been interviewed by Tim and Luke on the very well-followed and inspiring “Small Business Big Marketing” podcast. And have been both excited and touched by the number of great businesses signing up for Customer Thermometer as a result. SBBM is Australia’s most listened to small business marketing […]


Exploiting the satisfied customer is crucial

Do you have a strategy for dealing with your satisfied customers? Whilst most companies have strategies and processes for handling complaints, very few focus on what to do with the customers who rave about them. Your happiest customers are your best source of referral, word of mouth, case study material and ideas for new products and services. Often, […]

5 reasons online customer satisfaction surveys don’t work

Online customer satisfaction surveys don’t work. There’s a survey response rate crisis and customer experience professionals need to be aware of the 5 drivers causing it. Here’s why… 1. Online surveys don’t drive service improvement. This week, HR Magazine released a survey which said customer service teams are “measuring what’s easy.” It called for companies to change […]

Customer Thermometer releases v1.2

New features to send feedback better In a new release of Customer Thermometer this evening, we’re delighted to announce new functionality in response to customer feedback (and we’re pretty good at listening to that, as you might imagine!) The last couple of months has involved all kinds of testing and development and we’re pleased to […]

It’s how you fix a mistake that counts…

Every business makes mistakes. But mistakes don’t affect client retention as much as you might think. In fact, many surveys show that clients who’ve experienced poor service or mistakes can actually be more loyal in the long run provided the business has gone above and beyond to fix it. The big problem for many businesses, […]