Entries by Lindsay Willott

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How user feedback can help you grow

Every business will grapple with growth at some point in time. Maybe growth has slowed down, and you’re not sure how to jump start it again? Maybe you’re growing too fast, and you’re not sure what to focus on? No one can see the future, so growth strategy, by nature, is always a bit of […]

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How Marin Software obtains actionable customer feedback

The need to understand what customers were thinking is what brought Marin Software to Customer Thermometer, to supercharge their survey workflow. Marin provides an innovative advertising platform that helps organizations harness and unify big data across multiple sources to better understand and improve marketing performance. With such a huge focus on data insights in their […]

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How to build customer trust

Making a purchase has always involved some level of customer trust. You trust that the product or service will be as advertised. You trust that the seller will deliver it on time. The seller trusts that you will pay them for their product in return. In today’s sharing economy, trust has become even more important. […]

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The Sales Acceleration Formula: Book Review

There are a handful of books, articles and videos that have really helped me on my journey to grow and run the best possible business. Kevin Hale’s Stanford lecture, Gail Goodman’s keynote and David Skok’s blog all leap to mind. I’m now adding Mark Roberge’s The Sales Acceleration Formula to that list. This is a book […]

CodeTwo signature integration now available

We bring our brand new CodeTwo email signature integration to you today. This quick and incredibly powerful integration allows CodeTwo users to automatically add Customer Thermometer’s 1-click feedback surveys to any emails they send. CodeTwo email signature manager users (both for CodeTwo’s Office365 and Exchange products) can now benefit from the following features: Add smileys, stars […]

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CSAT thought leaders you should follow

The relationship between customers, and the companies they buy from, is changing at breakneck speed. There are billions of us now online. We’re engaging in a two-way dialogue with brands. The impact of social media is changing nature of recommendation and referral. All these changes are all creating a consumer environment different from any that’s gone […]

Freshdesk integration now available

We’re delighted to release our 2-way Freshdesk satisfaction survey integration today. This simple but powerful integration allows Freshdesk users to embed Customer Thermometer’s 1-click, in-ticket surveys into their emails. Freshdesk users can now benefit from the following features: Survey smileys, stars and icons are embeddable directly into Freshdesk email ticket templates Customers simply click once […]

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How we source our high converting customer testimonials

“It’s super easy to set up and it really saved us a lot of time, and definitely a lot of money. I’m very pleased.” That’s a quote from just one of our many flattering customer testimonials. Sounds much better coming from them instead of us, right? Featuring customer success stories on your website isn’t just a […]

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Our most popular customer support posts

It’s so easy to catch a glimpse of an article you want to read, and then the day overtakes you! So, in one easy digest, here’s our roundup of our 7 hottest customer support posts. Takes just minutes to browse and offers a wealth of insight. Why we call our support team The Ministry of […]

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Seth Godin’s survey tips

Seth Godin is known for being ahead of his time. Back in 2011, a post appeared on his site: Seth Godin’s survey tips for getting the most out of customer surveys. It was short and sweet, as is always the case with Seth. What’s really interesting to me is that his 5 tips made a prescient […]

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Lindsay’s Summer Reading List 2017

The summer is upon us once again. If the sun lounger or hammock is calling you, but you fancy reading something that’s both relaxing and useful this summer, check out my 2017 reading list. This is a combination of new business books and golden oldies I’ve been rereading; guaranteed to help make your vacation enjoyable […]

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125 survey fatigue statistics

Our new research into survey fatigue has just been released! It’s already been covered by Marketing Profs, Social Media Today and more. Featuring a ton of analysis and 125 data points, we asked 1000 people how they felt about providing feedback to companies they interact with. Here’s a quick rundown. One of the major discoveries […]