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The Behaviour Business: Book Review

We all know that if we can influence customers' behaviour, we stand a better chance of succeeding in our business goals. In order to understand the science of customer behaviour, especially in digital environments, this month we read, "The…
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The best books about customer journey mapping

We’re continuing our series of journey mapping resources with a reading list of top customer journey mapping books. These should help you plot a course through one of the most enlightening and valuable aspects of customer experience. In each…
The Membership economy book review
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The Membership Economy: Book Review

This month we sat down with a copy of "The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter." In the book, Robbie Kellman Baxter (or RKB as we will call her for…
World Book Day Header
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World Book Day: Celebrating Wellbeing and Success

Happy World Book Day! This year’s annual celebration of books on 4th March has an added resonance because of the resurgence in reading over the last 12 months. Books are fantastically important. Their stories unlock learning. Stephen King…
Good Services book review

Good Services: How To Design Services That Work: Book Review

So much of what we now consume, especially digitally, is actually a service. Want to buy a sweater online? The website and surrounding process around that are all delivering a service to you. Want to get some help with that new tech gadget…
Retention Point Krob Book Review
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Retention Point by Robert Skrob: Book Review

The era of the subscription economy was already in full swing before the events of the last 12 months put it into overdrive. Increased buyer preferences for as-a-service models (in B2C and B2B alike) and the enabling effect of widespread digital…
Talking to Strangers Malcolm Gladwell Review
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Talking to Strangers by Malcolm Gladwell: Book Review

I had this book on the shelf for some time but was only inspired to pick it up when I felt the need to be connected with my fellow humans more than ever. Understanding, compassion and faith in each other seem so critical but yet so elusive when…
10 best business books 2020
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Our Best Business Books of 2020

What better way to look forward than with a pandemic-proof, anti-Covid anthology of the best books we’ve reviewed in 2020. Naturally, all 10 of these volumes are bursting with valuable insights to influence your next move in business and…
The Grid Matt Watkinson book review
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The Grid by Matt Watkinson: Book Review

This month we're reviewing The Grid: The Master Model Behind Business Success by Matt Watkinson. We are big Matt Watkinson fans here at Customer Thermometer. We often give away Matt's excellent first book, The Ten Principles Behind Great…
customer success books for the new next
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4 Customer Success Books to Read Now: Thriving After the Pandemic

There are 4 big areas you need to focus on to create real customer success, retain customers and recenter your company and team for the future. Those areas are Recover, Rebuild, Rethink and Reimagine. (we wrote a post detailed post on these…
The Art of Statistics David Spiegelhalter book review
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The Art of Statistics: Book Review

I first became aware of Sir David Spiegelhalter after seeing him being interviewed on the BBC about the statistics behind the pandemic. His clarity around the numbers and the compelling way he spoke about the data resonated with me and I…
the culture code book review
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The Culture Code: Book Review

It may seem like a strange time to be reading this book when things that traditionally make us think of company culture – a full beer fridge, mission statement nailed on a wall somewhere and colourful beanbags in games rooms – may no longer…