How to formulate a Bulletproof Customer Experience Strategy

What is a customer experience strategy? Customer experience strategy relates to the plans and processes implemented by an organization to understand, manage and continually improve the experience enjoyed by its customers. Customer experience…

Customer Journey Map: Why you need to use one and how to create it

A customer’s experience is based on far more than a transaction. It’s a ‘customer journey’ with various milestones, interactions and events along the way. This guide explores the concept of the customer journey map, and how organizations…

What is Brand Experience? Definition, Examples and 6 Ways To Improve It

What is brand experience? Brand experience (BX) describes the total effect that interacting with a brand has on an individual’s consciousness. BX is highly subjective and can be vastly different between individuals. For example, at the simplest…

What is Digital Customer Experience? 10 Ways To Create Unbeatable Digital Customer Experiences

What does digital customer experience mean? Digital customer experience (DCX) is closely related to customer experience (CX), and is the part that entails the sum of all digital and virtual interactions a customer has with your brand. Digital…
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The 4 Biggest Consumer And Customer Experience Trends Set To Dominate 2022

We’ve done a meta analysis of the various 2022 industry predictions so you don’t have to.  As you might expect, we’ve had to review tons of analyst papers, blogs and research data. Check out the links to go into more detail for yourself.…
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On-Brand Customer Feedback Survey Icon Ideas Your Customers Will Love

Businesses strive to deliver a great customer experience that’s unique to their brand. That means bringing the brand into every customer touchpoint – including when collecting customer feedback. Even here, there are cool things you can do…
how to sustain customer loyalty customer feedback solution satisfaction
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4 Foolproof Ways To Increase Customer Loyalty

You’ve worked hard to build a valuable, loyal customer base, and you don’t want to lose it. Churn is never good. But sustaining loyalty and customer retention is not as easy as just providing good service. Want to know how to measure, maintain…
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7 Steps to dominate B2B Customer Experience

B2C (business to consumer) organizations have been proactively managing customer experience for many years. Think of the restaurant or the retail store. You can go back more than a century for evidence of B2C outfits harnessing CX for business…
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Top 5 Customer Experience Strategy Best Practices with Matt Watkinson

Ever get the feeling that customer experience strategy is an intellectual battle? Or that your company’s customer experience strategy would be better if only you had grander plans and bigger budgets? Well, stop. Nothing could be further from…
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How To Get Customer Feedback From The Emails You Are Already Sending

“The reports of email’s demise have been greatly exaggerated,” Mark Twain might have said. Email is the big daddy of business communications. More and more are sent every year despite repeated predictions to the contrary. Whatever gets…
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How to respond to negative feedback

You can’t please all the people all the time. Negative feedback is a fact of life, even for businesses that provide great CX. Sadly, it can take its toll on customer-facing staff and even drain your resources disproportionately. Take social…
The Membership economy book review
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The Membership Economy: Book Review

This month we sat down with a copy of "The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter." In the book, Robbie Kellman Baxter (or RKB as we will call her for…