Customer Feedback

Customer feedback is becoming increasingly hard to get in any representative way. The traditional customer survey now gets sub 2% response rates. Tweets, Facebook posts, review sites, likes and shares are all very well, but often it’s only the customers who shout the loudest (often those who’ve had a bad experience) who get heard.

We created Customer Thermometer to tackle exactly this problem. We are dedicated to sourcing the fastest and most accurate picture of how your customers feel without bothering them. In this section we’ve collected our best articles on the changing face of customer feedback, and how to navigate it.

How to Avoid Losing A Major Client
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How to Avoid Losing A Major Client

Most, if not all, organizations will have a major customer or two. These are the key accounts that have a significant part to play in your business success; potentially ruining your year (or, at the other end of the spectrum, doubling your sales)…
Survey Email Subject Lines for Great Response Rates
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Survey Email Subject Lines for Great Response Rates

People are managing ever-increasing volumes of daily email messages. When they skim their lists of unopened emails they look at two things, who the emails are from and the email subject lines. Messages which are recognised as spammy, uninteresting…
Customer Satisfaction Survey Questions and Templates for Retail Businesses
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Customer Satisfaction Survey Questions and Templates for Retail Businesses

Carrying out retail customer surveys, post-purchase, can provide a wealth of valuable feedback telling you what your customers think about their experience in your store. Surveys can provide valuable feedback on everything including customer…
How to Create Your Customer Journey Map
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How to Create Your Customer Journey Map

Customer journey mapping has become a popular and effective way for brands and businesses to visualize, understand and hopefully improve the experiences of their customers. But many are still discouraged from creating these powerful tools due…
24 Outstanding Customer Service Quotes
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24 Outstanding Customer Service Quotes

Businesses today understand that success requires truly exceptional customer service. Poor customer service will result in lost customers, bad press and a bad reputation, which can be difficult to fix. But by providing outstanding customer service…
Customer Experience Conferences for 2019
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Customer Experience Conferences for 2019

Conferences offer a great opportunity to learn new skills, network with industry professionals and find out about new developments in the fast-moving world of customer experience. They are also a great way to get away from your desk for a few…
7 Best Customer Experience Blogs
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7 Best Customer Experience Blogs

We all know that in today’s increasingly competitive arenas it is essential to not only meet our customer’s expectations but to exceed them. We know that our customer’s experiences will most likely have a great influence on their personal…
14 Customer Experience Blog Posts and White Papers
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14 Customer Experience Blog Posts and White Papers

Keeping up-to-date with all of the latest customer experience related ideas, strategies, technologies and tactics is challenging. We are in a period of rapid change for customer experience across all industries and these days every business…
10 Inspirational TED Talks
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10 Inspirational TED Talks

Since 2006 TED talks have been offered online for free from TED.com. The acronym ‘TED’ stands for Technology, Entertainment, Design and was originally conceived by Richard Saul Wurman way back in 1984 as a conference. Back then the focus…
How to create a customer satisfaction survey that people will actually want to fill in
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How to create a customer satisfaction survey that people will actually want to fill in

Understanding how satisfied your customers or clients are with your product or service is invaluable. This information can help you improve the entire customer journey, from the moment they visit your site or store, through to the aftercare…
How to create a satisfaction-survey in 2019 blog header
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How to create a satisfaction survey in 2019

It’s never too late to tune-up your customer satisfaction tactics. And when it comes to satisfaction surveys, 2019 is going to demand some new thinking so that your organization gets maximum value from its customer insights. We’ve taken…
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30 Customer Survey Response Rate Facts

We are in the midst of rapid and radical technological and social change. These changes are having an enormous impact on the ways in which customer surveys are conducted, response rates achieved and customer expectations. Here’s our latest…