Customer Feedback

Customer feedback is becoming increasingly hard to get in any representative way. The traditional customer survey now gets sub 2% response rates. Tweets, Facebook posts, review sites, likes and shares are all very well, but often it’s only the customers who shout the loudest (often those who’ve had a bad experience) who get heard.

We created Customer Thermometer to tackle exactly this problem. We are dedicated to sourcing the fastest and most accurate picture of how your customers feel without bothering them. In this section we’ve collected our best articles on the changing face of customer feedback, and how to navigate it.

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Quick survey ideas

Sometimes you just want to send a quick survey to your customers, staff or partners. You might want to get a snapshot of how people feel about your product or service, super fast. Or you might want to ask people something regularly, so…
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Walt Disney The Biography. Book Review

Ever since I first visited Walt Disney World in Florida at age 9, I have been entranced by all things Disney. It's only very recently however, listening to a podcast where Walt Disney The Biography by Neal Gabler was recommended, that I started…
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5 common customer survey traps

At Customer Thermometer, we spend a lot of time researching the best ways to conduct customer surveys. But even if you follow all the great advice available, there are still plenty of pitfalls that might just catch you out. We've pulled together…
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Example survey questions you can ask using Customer Thermometer

Looking for example survey questions? Then you're probably keen on getting customer or employee feedback in some way. Whilst getting feedback from your customers is awesome, it's rarely plain sailing. There are so many different types of…
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Lindsay's summer reading list

As many of us start to ponder reading material for our summer vacation, I thought I would share with you five of the books I have been reading, or rereading, recently. If you're searching for a beachside blockbuster, you'll probably want…
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5 ways to treat your customers as investments

Investing In Customers The people who put their hands in their pockets to pay you are your only source of revenue. So it pays to think of them as investments that you can plan, make and then nurture over the long term. Thinking this way…
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Case study: HiTech Computers run ConnectWise surveys using Customer Thermometer

HiTech Computers, a Louisiana, US based Healthcare IT specialist, is led by President Richard Raue. The business uses the ConnectWise helpdesk system to manage client jobs and support enquiries. HiTech Computers recently added the Customer…
Black Box Thinking

Black Box Thinking: Book Review

Each fortnight I read something that looks new and interesting from the Amazon business books list. This week I read Black Box Thinking: Marginal Gains and the Secrets of High Performance by Matthew Syed. Transformative reading. If you're…
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Giving feedback should be child's play

I wandered into my home office a couple of evenings ago to sort some things out for the morning. Imagine my surprise when I was greeted by this mural penned on one of my rather large whiteboards. My 7 year old daughter (who loves art generally)…
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Customer Thermometer College launches today

We are pleased to announce the launch of Customer Thermometer's free online college today. The college features bite-sized video training on all aspects of using Customer Thermometer, from creating email surveys that generate great responses,…
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NY Times says customers suffering from survey fatigue

We were delighted to see an article in this week's New York Times claiming that long customer surveys are causing an onslaught of 'survey fatigue". The piece claims that response rates to long surveys are plummeting as a result. Music to…
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5 ways you could lose your biggest client without knowing it

A short survey can save you a lot of trouble Big clients, especially in the B2B world, can be a blessing and a curse. Whilst they bring in chunky revenue and provide a real focus for product or service development they can also be the cause…