Customer Retention

There’s an often-told story about a salesman in a department store who was deeply unhelpful and rude to a customer when he saw that they only wanted to buy a $13 item. However, when that salesman’s manager looked into the value that customer had spent in the life of their relationship with the store however, it ran into the tens of thousands of dollars.

In this section on customer retention, we have some superb content which will help you really understand what drives retention (it’s not always what you think). We debunk the myth that wowing customers is what it’s all about and we provide useful assets and downloads to help your customer retention efforts succeed.

14 Customer Experience Blog Posts and White Papers
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14 Customer Experience Blog Posts and White Papers

Keeping up-to-date with all of the latest customer experience related ideas, strategies, technologies and tactics is challenging. We are in a period of rapid change for customer experience across all industries and these days every business…
How to create a customer satisfaction survey that people will actually want to fill in
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How to create a customer satisfaction survey that people will actually want to fill in

Understanding how satisfied your customers or clients are with your product or service is invaluable. This information can help you improve the entire customer journey, from the moment they visit your site or store, through to the aftercare…
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How to create a satisfaction survey in 2019

It’s never too late to tune-up your customer satisfaction tactics. And when it comes to satisfaction surveys, 2019 is going to demand some new thinking so that your organization gets maximum value from its customer insights.We’ve taken…
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30 Customer Survey Response Rate Facts

We are in the midst of rapid and radical technological and social change. These changes are having an enormous impact on the ways in which customer surveys are conducted, response rates achieved and customer expectations. Here’s our latest…
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PLATF9RM talks co-working customer satisfaction

Co-working, shared office spaces seem to be springing up everywhere. The good ones are designed to cater for entrepreneurs, remote workers and freelancers searching for a vibrant working environment.The very best – like PLATF9RM in Brighton…
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Customer Thermometer's Slack integration is here!

We are thrilled to announce our wonderful Slack integration today.Connecting Customer Thermometer and Slack couldn't be easier.It's simply a matter of clicking the button to connect the two, and then choosing which thermometers you'd…
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Top tips for beautiful landing pages

Customer Thermometer captures feedback from buttons you can embed in emails you send from almost any system. But they are not the only clever part of the app!Once your customer has clicked to give feedback they are taken to a landing page…
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41 customer feedback examples

Most organizations would do anything for that extra ounce of customer feedback. The added insights that sharpen competitive advantage and ensure they remain as relevant as possible in a changing world.The good news is that there are many…
customer feedback response best practice
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6 Hallmarks of Ace Customer Feedback Response

In the heat of battle, customer service professionals want the best tools for the job.But even the best tool needs to be applied in exactly the right way for any given situation. It may look and feel instinctive in the hands of the experts,…
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Customer survey challenge

Take the Customer Survey Challenge Benchmark your current approach against CSAT survey best practice To improve your customer surveys, remove biases and get bigger response rates, you need to understand where you’re currently at.This…
customer support satisfaction monitoring
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Pan Pac 'Logs' Support Satisfaction Monitoring

Pan Pac Forest Products Ltd is New Zealand’s leading specialist in sustainable forest products, processing 1.5 million tonnes of logs per year into pulp, lumber and cut logs.Managing forests, felling trees and processing thousands of tonnes…
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7 Stats To Make You Think Differently About Your Customer Feedback Process

How your customer feedback process can keep up with tech trends Comprehensive new research from Ofcom shows how tech behaviors in Western society have changed in the last 10 years. It’s an illuminating picture of the UK consumer market, whose…