Customer Retention

There’s an often-told story about a salesman in a department store who was deeply unhelpful and rude to a customer when he saw that they only wanted to buy a $13 item. However, when that salesman’s manager looked into the value that customer had spent in the life of their relationship with the store however, it ran into the tens of thousands of dollars.

In this section on customer retention, we have some superb content which will help you really understand what drives retention (it’s not always what you think). We debunk the myth that wowing customers is what it’s all about and we provide useful assets and downloads to help your customer retention efforts succeed.

Sales acceleration formula book review
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The Sales Acceleration Formula: Book Review

There are a handful of books, articles and videos that have really helped me on my journey to grow and run the best possible business.Kevin Hale's Stanford lecture, Gail Goodman's keynote and David Skok's blog all leap to mind.I'm now…
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CSAT thought leaders you should follow

The relationship between customers, and the companies they buy from, is changing at breakneck speed.There are billions of us now online. We're engaging in a two-way dialogue with brands. The impact of social media is changing nature of…
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How we source our high converting customer testimonials

“It’s super easy to set up and it really saved us a lot of time, and definitely a lot of money. I’m very pleased.” That’s a quote from just one of our many flattering customer testimonials. Sounds much better coming from them instead…
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Our most popular customer support posts

It's so easy to catch a glimpse of an article you want to read, and then the day overtakes you!So, in one easy digest, here's our roundup of our 7 hottest customer support posts.Takes just minutes to browse and offers a wealth of insight. Why…
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Lindsay's Summer Reading List 2017

The summer is upon us once again. If the sun lounger or hammock is calling you, but you fancy reading something that's both relaxing and useful this summer, check out my 2017 reading list.This is a combination of new business books and golden…
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125 survey fatigue statistics

Our new research into survey fatigue has just been released! It's already been covered by Marketing Profs, Social Media Today and more.Featuring a ton of analysis and 125 data points, we asked 1000 people how they felt about providing feedback…
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How Infiniti Telecommunications monitors CSAT across its units and partners

Infiniti Telecommunications is an Australia-wide telecommunications company. It provides telephony systems to small, medium, and large businesses and delivers ongoing customer support post-sale as well.Customer Thermometer has become…
brand loyalty statistics

10 brand loyalty statistics for 2017

What makes customers like a brand? What keeps them coming back and buying repeatedly? And what is it that lies at the heart of the all-important emotional connection customers feel with the brands they rave about?We did some brand loyalty…

8 ways to engage your customers

You will spend a whopping 35% of your adult life at work or doing business.Running a company of any type is a major undertaking. It's right to take it seriously. But does that have to translate into a dry and serious experience for your…
The Lean Startup review
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The Lean Start Up: Book Review

The Lean Startup by Eric Ries became an instant classic when it was published in 2011.What attracted me to the book was that the back cover promises a lean, entrepreneurial process that is about "learning what your customers really want."…
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CSAT Stat of the Month: Resolve a Complaint Quickly...

"...and 9 out of 10 customers will buy your product/service again" What's the background? It's a commonly-held industry belief that resolving a customer complaint quickly will help you to hang onto that customer, and dramatically increase…
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Shoe Dog: Book Review

When 3 different people are kind enough to recommend the same book to you in less than a fortnight, you've got to read it.Shoe Dog is the exceptional memoir of Phil Knight, co-founder and creator of Nike.Nike is one of those ubiquitous…