Customer Retention

There’s an often-told story about a salesman in a department store who was deeply unhelpful and rude to a customer when he saw that they only wanted to buy a $13 item. However, when that salesman’s manager looked into the value that customer had spent in the life of their relationship with the store however, it ran into the tens of thousands of dollars.

In this section on customer retention, we have some superb content which will help you really understand what drives retention (it’s not always what you think). We debunk the myth that wowing customers is what it’s all about and we provide useful assets and downloads to help your customer retention efforts succeed.

stop your customers from leaving you
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How to stop your customers
from leaving you (part 1)

We were honoured to be invited to speak at the fabulous LITE 2015 conference last week. Mark, Customer Thermometer's co-founder, gave a talk on "How to stop your customers from leaving you". Mark outlined 12 critical points, the first 6 of…
GetResponse-survey
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Giving feedback should be child's play

I wandered into my home office a couple of evenings ago to sort some things out for the morning. Imagine my surprise when I was greeted by this mural penned on one of my rather large whiteboards. My 7 year old daughter (who loves art generally)…
Keep Acquisition Grow Retention

Why retention is the new acquisition

One of our customers recently told me they had more than halved their customer churn rate in under 8 weeks using Customer Thermometer. Whilst I was delighted we'd had this impact, it was only when I started doing the math that I realized what…
Intermational Business Times Survey Feedback Article

Email feedback - via International Business Times

The International Business Times has just featured an article in its Companies section written by Customer Thermometer, called Why Bad Customer Feedback is Good For Business. The article explains why generation Z customers are more time-poor…
Jack Brunsdon Magazine

Creating stories around your email feedback

We live in a world where creating great, shareable content  become an essential part of the marketing and sales process. Whether online or offline, you are more likely to get noticed if you are producing articles of interest to your potential…
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30 smartest customer service moves

Marketing brings in sales, but only great customer service can create customers. Customer service is now the major arbiter of reputation, so you need to make sure it's both top notch and innovative. To help you on your way, we've collated 30 of…
BT case study
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Customer case study: Why BT Conferencing uses Customer Thermometer

BT Conferencing (part of the previously named British Telecom in the UK) counts nearly a quarter of the Fortune 100 amongst its customers. Some of their customers use up to 70 million minutes per month of conferencing time, so it's critical…
customer journey satisfaction graph
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How to measure customer journey satisfaction - without hassling your customers

"Measuring satisfaction on customer journeys is 30% more predictive of overall customer satisfaction than measuring happiness for an individual interaction" said McKinsey this week. This stands to reason. Customers are all interacting with…
Customer Success Sign
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How to keep your customers once the recession ends

In 2009, John Quelch of Harvard Business School wrote a watershed article for the Harvard Business Review, describing how customer behaviour changes dramatically in a recession. He explained how there are 4 different kinds of buyers - 'slam-on-the-brakes',…
GetResponse-survey
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Getting low average online survey response rates?

Are your average survey response rates worryingly low? Are you looking for a way to improve them? There have been a flurry of articles on so-called 'survey fatigue' recently, ranging from Information Week to the New York Times. These articles…
GetResponse-survey
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Don't survey... solve!

I chanced upon a fascinating statement on a blog today. In it, the writer talks about his experience of raising tickets with a an IT support company. He says that despite being sent myriad surveys to gain a sense of his general customer satisfaction,…
GetResponse-survey
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Customer Thermometer College launches today

We are pleased to announce the launch of Customer Thermometer's free online college today. The college features bite-sized video training on all aspects of using Customer Thermometer, from creating email surveys that generate great responses,…