Customer Satisfaction Survey Questions
Customer satisfaction surveys are often most effectively carried out using just one-question. Clients are prompted to select their satisfaction level from a response scale. The response scale might be implemented using graphical star icons, traffic lights or even emojis. These highly effective, simple surveys require nothing more than one click from the client or customer resulting in excellent response rates.
Of course it’s important to ask the right question, which will depend upon your business, what you provide and importantly, what you want to assess. Here are some typical, individual customer satisfaction survey questions that you will find useful.
How likely are you to recommend us to a friend or colleague? Not likely at all – to – Very likely.
How satisfied are you with this product? Not satisfied at all – to – Very satisfied.
How satisfied are you with the time taken to resolve your issue? Not satisfied at all – to – Very satisfied.
How likely are you to (buy from us again, visit us again, eat at our restaurant again)? Not likely at all – to – Very likely.
Were you satisfied with your call to our service department? No, not satisfied at all – to – Yes, very satisfied.
Simple Binary Customer Satisfaction Survey Questions
The simplest form of survey question prompts for one of two answers to indicate positive or negative responses. The simplicity of binary questions, requiring minimal thinking from respondents, makes them very appealing. Here are a few binary question examples.
- Were you satisfied with your experience with us?
- Did our service representative meet your needs?
- Were you able to find what you were seeking?
- Does our product (or service) fulfill your needs?