Customer Satisfaction

Customer satisfaction encompasses a huge range of topics but the ultimate goal is that by keeping customers satisfied, organizations can keep costs down, per-purchase amount up, and keep staff happier for longer too. There’s a great line that goes along the lines of “customer complaints are the schoolbooks from which we learn”.

In this section we have detailed articles which will guide you in the multi-headed beast that is customer satisfaction. Here, we feature articles on why a sale is not something you pursue, it is something that happens to you while you are immersed in serving and satisfying your customer. Companies who listen hardest, win. These articles, tools and assets will help you do just that.

Victorian Plumbing customer excellence
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Customer excellence using feedback at Victorian Plumbing

Victorian Plumbing is one of the UK's largest online retailers of branded and in-house designed bathrooms and accessories. Based in Merseyside, UK, the company was founded in 1999 and with its focus on customer excellence, has gone…
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The 5 best practices of a high performing helpdesk

The 5 best practices of a high-performing helpdesk There seem to be two schools of thought around helpdesks. You either look at them as a cost centre or a profit centre. A necessary evil, or a gold-plated opportunity. Whichever it is, and…
the 20 online survey
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How The 20 uses Customer Thermometer to help MSPs reach their ultimate growth potential

The fastest online survey in the West In the fast-growing world of IT managed service providers (MSPs), one innovative business is leading the market. By using customer feedback from the very heart of its interactions with customers, The…
online surveys soccer
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A look at how online surveys have made the headlines this week

Putting the boot into online surveys The humble online survey came under intense scrutiny from an unexpected source earlier this month when a top English Premier League team asked fans to rate the performance of its manager. Everton Football…
How to measure transactional NPS
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How to measure Transactional NPS

Pick a customer and imagine it’s the only one you have. Your first or your best – it doesn’t matter. With only one customer, you can afford the time to invest in understanding their motivations and be responsive to changing needs. But…
how to get customers to take surveys
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How to get customers to take surveys

The question of how to get customers to take your surveys could be solved by looking into research on persuasion and the concepts of consent. If you're looking to increase your response rate, read on... In his 1947 treatise on the ‘engineering…
feedback customer service
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Getting feedback on customer service, a case study

Getting feedback on customer service is notoriously challenging. Customers are busy and don't often have time to spare. We spoke to Customer Thermometer user Lanteria about their success at getting and using feedback on its customer service. Tell…
CSAT keynotes
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5 great CSAT keynotes

CSAT conferences and events can take you to some far flung places, literally and metaphorically. But none of us have the time (or the air miles) to get to all that many of them. Instead, we’ve scoured the web to publish our top 5 CSAT…
tech support survey
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How our tech support survey helps this MSP keep its customers

Oxford Mac Solutions, is a UK based MSP (managed services provider) which has been a customer of Customer Thermometer for the last four years. We recently caught up with their CEO, Khalid Mehmood, who talked about his experiences of using…
Helix Sleep
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Personalization holds the key to customer satisfaction for Helix

CSAT case study: Helix Customer Thermometer client Helix is based in New York city, and offers personalized, custom made to order mattresses which are delivered direct to customers’ homes. In order to ascertain the ideal mattress for customers,…
100 Customer experience resources

100 amazing customer experience resources

Looking to turbo-charge your customer experience efforts? Well, we've hacked the web so you don’t have to. We keep this list constantly updated too. Here are our top 100 customer experience resources for anyone tasked with improving customer…
quotes on customer feedback
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20 quotes on customer feedback

Looking for new and useful quotes on customer feedback for your next presentation or blog post? Customer feedback is taking center stage. Customers have more ways than ever of getting in touch with the businesses that serve them. From…