Customer Satisfaction

Customer satisfaction encompasses a huge range of topics but the ultimate goal is that by keeping customers satisfied, organizations can keep costs down, per-purchase amount up, and keep staff happier for longer too. There’s a great line that goes along the lines of “customer complaints are the schoolbooks from which we learn”.

In this section we have detailed articles which will guide you in the multi-headed beast that is customer satisfaction. Here, we feature articles on why a sale is not something you pursue, it is something that happens to you while you are immersed in serving and satisfying your customer. Companies who listen hardest, win. These articles, tools and assets will help you do just that.

What is Customer Satisfaction?

Customer satisfaction is often abbreviated to CSat. It is a measure of how well services or products, provided by an organization, meet or exceed the expectations of customers. Customer satisfaction is often evaluated by determining the number of customers, or the proportion of customers, whose experiences exceed specified satisfaction targets.

14 Customer Experience Blog Posts and White Papers
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14 Customer Experience Blog Posts and White Papers

Keeping up-to-date with all of the latest customer experience related ideas, strategies, technologies and tactics is challenging. We are in a period of rapid change for customer experience across all industries and these days every business…
How to create a customer satisfaction survey that people will actually want to fill in
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How to create a customer satisfaction survey that people will actually want to fill in

Understanding how satisfied your customers or clients are with your product or service is invaluable. This information can help you improve the entire customer journey, from the moment they visit your site or store, through to the aftercare…
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How to create a satisfaction survey in 2019

It’s never too late to tune-up your customer satisfaction tactics. And when it comes to satisfaction surveys, 2019 is going to demand some new thinking so that your organization gets maximum value from its customer insights.We’ve taken…
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30 Customer Survey Response Rate Facts

We are in the midst of rapid and radical technological and social change. These changes are having an enormous impact on the ways in which customer surveys are conducted, response rates achieved and customer expectations. Here’s our latest…
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10 Rules of Customer Survey Design

Designing effective customer surveys that meet with widespread appeal and provide your business with truly actionable insight is not a trivial task. There are a multitude of considerations that many find bewildering and off-putting. So we have…
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PLATF9RM talks co-working customer satisfaction

Co-working, shared office spaces seem to be springing up everywhere. The good ones are designed to cater for entrepreneurs, remote workers and freelancers searching for a vibrant working environment.The very best – like PLATF9RM in Brighton…
Evolution of customer feedback
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The Evolution of Customer Feedback

The first documented customer service complaint can be seen in the British museum. Some time around 1750 BC a customer named Nanni received a shipment of copper ore from Ea-nasir. But the quality of ore that was eventually received was inferior…
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Customer Thermometer's Slack integration is here!

We are thrilled to announce our wonderful Slack integration today.Connecting Customer Thermometer and Slack couldn't be easier.It's simply a matter of clicking the button to connect the two, and then choosing which thermometers you'd…
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18 Best Customer Satisfaction Survey Questions & Templates for 2019

Delighted customers will become your biggest promoters; there’s no denying that. However, how can you ensure every single customer is more than happy with your product or service? The answer is quite simple: ask them. Customer satisfaction…
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Top tips for beautiful landing pages

Customer Thermometer captures feedback from buttons you can embed in emails you send from almost any system. But they are not the only clever part of the app!Once your customer has clicked to give feedback they are taken to a landing page…
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41 customer feedback examples

Most organizations would do anything for that extra ounce of customer feedback. The added insights that sharpen competitive advantage and ensure they remain as relevant as possible in a changing world.The good news is that there are many…
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6 Hallmarks of Ace Customer Feedback Response

In the heat of battle, customer service professionals want the best tools for the job.But even the best tool needs to be applied in exactly the right way for any given situation. It may look and feel instinctive in the hands of the experts,…