Customer Satisfaction

Customer satisfaction encompasses a huge range of topics but the ultimate goal is that by keeping customers satisfied, organizations can keep costs down, per-purchase amount up, and keep staff happier for longer too. There’s a great line that goes along the lines of “customer complaints are the schoolbooks from which we learn”.

In this section we have detailed articles which will guide you in the multi-headed beast that is customer satisfaction. Here, we feature articles on why a sale is not something you pursue, it is something that happens to you while you are immersed in serving and satisfying your customer. Companies who listen hardest, win. These articles, tools and assets will help you do just that.

user feedback growth
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How user feedback can help you grow

Every business will grapple with growth at some point in time.Maybe growth has slowed down, and you’re not sure how to jump start it again? Maybe you’re growing too fast, and you’re not sure what to focus on? No one can see the future,…
Marin Software Customer Thermometer case study
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How Marin Software obtains actionable customer feedback

The need to understand what customers were thinking is what brought Marin Software to Customer Thermometer, to supercharge their survey workflow.Marin provides an innovative advertising platform that helps organizations harness and unify…
Building customer trust
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How to build customer trust

Making a purchase has always involved some level of customer trust.You trust that the product or service will be as advertised. You trust that the seller will deliver it on time. The seller trusts that you will pay them for their product…
Sales acceleration formula book review
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The Sales Acceleration Formula: Book Review

There are a handful of books, articles and videos that have really helped me on my journey to grow and run the best possible business.Kevin Hale's Stanford lecture, Gail Goodman's keynote and David Skok's blog all leap to mind.I'm now…
CSAT thought leaders
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CSAT thought leaders you should follow

The relationship between customers, and the companies they buy from, is changing at breakneck speed.There are billions of us now online. We're engaging in a two-way dialogue with brands. The impact of social media is changing nature of…
customer testimonials
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How we source our high converting customer testimonials

“It’s super easy to set up and it really saved us a lot of time, and definitely a lot of money. I’m very pleased.” That’s a quote from just one of our many flattering customer testimonials. Sounds much better coming from them instead…
best customer support posts
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Our most popular customer support posts

It's so easy to catch a glimpse of an article you want to read, and then the day overtakes you!So, in one easy digest, here's our roundup of our 7 hottest customer support posts.Takes just minutes to browse and offers a wealth of insight. Why…
summer reading list 2017 business
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Lindsay's Summer Reading List 2017

The summer is upon us once again. If the sun lounger or hammock is calling you, but you fancy reading something that's both relaxing and useful this summer, check out my 2017 reading list.This is a combination of new business books and golden…
survey fatigue statistics blog header
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125 survey fatigue statistics

Our new research into survey fatigue has just been released! It's already been covered by Marketing Profs, Social Media Today and more.Featuring a ton of analysis and 125 data points, we asked 1000 people how they felt about providing feedback…
telco customer survey
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How Infiniti Telecommunications monitors CSAT across its units and partners

Infiniti Telecommunications is an Australia-wide telecommunications company. It provides telephony systems to small, medium, and large businesses and delivers ongoing customer support post-sale as well.Customer Thermometer has become…
The Lean Startup review
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The Lean Start Up: Book Review

The Lean Startup by Eric Ries became an instant classic when it was published in 2011.What attracted me to the book was that the back cover promises a lean, entrepreneurial process that is about "learning what your customers really want."…
csat stat 68
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CSAT Stat of the Month: Resolve a Complaint Quickly...

"...and 9 out of 10 customers will buy your product/service again" What's the background? It's a commonly-held industry belief that resolving a customer complaint quickly will help you to hang onto that customer, and dramatically increase…