Customer Satisfaction

Customer satisfaction encompasses a huge range of topics but the ultimate goal is that by keeping customers satisfied, organizations can keep costs down, per-purchase amount up, and keep staff happier for longer too. There’s a great line that goes along the lines of “customer complaints are the schoolbooks from which we learn”.

In this section we have detailed articles which will guide you in the multi-headed beast that is customer satisfaction. Here, we feature articles on why a sale is not something you pursue, it is something that happens to you while you are immersed in serving and satisfying your customer. Companies who listen hardest, win. These articles, tools and assets will help you do just that.

What is Customer Satisfaction?

Customer satisfaction is often abbreviated to CSat. It is a measure of how well services or products, provided by an organization, meet or exceed the expectations of customers. Customer satisfaction is often evaluated by determining the number of customers, or the proportion of customers, whose experiences exceed specified satisfaction targets.

digital channel customer success
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How to do digital customer success and delight

Now’s the time to switch your physical customer touchpoints to virtual. If you haven’t already adapted your customer engagement for the long-term effects of Covid then do not despair. There are plenty of reasons to ‘virtualize’ physical…
post covid consumer behavior stats
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10 Customer Behavior Stats Showing the Impact of Covid

Six months after the first worldwide Covid-19 lockdowns, we're taking stock of what it all means for buyer behavior. We’ve collated 10 insightful facts from large-scale consumer studies conducted by some of the biggest research groups in…
The Grid Matt Watkinson book review
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The Grid by Matt Watkinson: Book Review

This month we're reviewing The Grid: The Master Model Behind Business Success by Matt Watkinson. We are big Matt Watkinson fans here at Customer Thermometer. We often give away Matt's excellent first book, The Ten Principles Behind Great…
Survey Response Drivers launch
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Response Drivers Are Go!

We all know feedback is really useful. But we also want to know what is driving it? You asked for it. We listened and worked really hard. So we are very proud today to introduce our sparkling new Drivers feature! 🏎️ You can now offer…
Employee engagement experience survey handbook
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How to do employee engagement in 2021

Few predicted ‘the Covid effect’ would last beyond a few weeks. Teams have been scattered into remote corners, disrupting the employee engagement that’s physically possible. Workplaces may not resemble their 2019 selves for years, or…
customer success books for the new next
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4 Customer Success Books to Read Now: Thriving After the Pandemic

There are 4 big areas you need to focus on to create real customer success, retain customers and recenter your company and team for the future. Those areas are Recover, Rebuild, Rethink and Reimagine. (we wrote a post detailed post on these…
customer success service quotes and books
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5 Customer Service Quotes for the New Next

The shelves at Customer Thermometer HQ are always stuffed with the best customer service books and we love learning new things from big thinkers, industry commentators and – naturally – customers too. Sometimes the wisdom comes not from…
customer retention software technology toolbelt
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How to Upgrade Your Technology Toolbelt to Retain Customers

Retaining customers amid all that Covid throws at you is a tough ask. Fans of the longrunning ‘Lost’ TV series will see the similarities with crash-landing on a remote island. First you focus on surviving, but sooner or later you need…
MSP customer success playbook
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The Ultimate Guide to MSP Customer Success

home working cybersecurity tips
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5 Homeworking Cybersecurity Tips for CS and CX Teams

Enjoying the many virtues of living and working in a digital age means keeping your wits about you; avoiding a panoply of cyber threats from malware and spam to extortion and theft. And so it is with the situation that many customer service…
CX pandemic megatrends stats customer behavior
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CX Megatrends: What’s Driving The New Next

The pandemic has accelerated trends that were already bubbling away under the surface. We reviewed the pandemic reports of some of the world's leading consultancies, agencies and analysts to dig out the statistics and quotes that show how…
The Art of Statistics David Spiegelhalter book review
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The Art of Statistics: Book Review

I first became aware of Sir David Spiegelhalter after seeing him being interviewed on the BBC about the statistics behind the pandemic. His clarity around the numbers and the compelling way he spoke about the data resonated with me and I…