Customer Satisfaction

Customer satisfaction encompasses a huge range of topics but the ultimate goal is that by keeping customers satisfied, organizations can keep costs down, per-purchase amount up, and keep staff happier for longer too. There’s a great line that goes along the lines of “customer complaints are the schoolbooks from which we learn”.

In this section we have detailed articles which will guide you in the multi-headed beast that is customer satisfaction. Here, we feature articles on why a sale is not something you pursue, it is something that happens to you while you are immersed in serving and satisfying your customer. Companies who listen hardest, win. These articles, tools and assets will help you do just that.

What is Customer Satisfaction?

Customer satisfaction is often abbreviated to CSat. It is a measure of how well services or products, provided by an organization, meet or exceed the expectations of customers. Customer satisfaction is often evaluated by determining the number of customers, or the proportion of customers, whose experiences exceed specified satisfaction targets.

Customer Service and Satisfaction Statistics for 2019
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Customer Service and Satisfaction Statistics for 2019

Customer experience and delivering high levels of customer satisfaction is now the top priority for all forward-thinking businesses. Customers are no longer basing their loyalty on brands, products and prices. Their loyalty is far more dependent…
Measurable Customer Service Goals with Examples
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Measurable Customer Service Goals with Examples

Nobody would argue that customer service and support isn’t vitally important. Customers will not repeatedly purchase products or services from a business that has failed them in some way. Customer loyalty, these days, is greatly influenced…
Doughnut Economics: Book Review
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Doughnut Economics: Book Review

Kate Raworth is an Oxford University-based economist who specializes in writing about the specific challenges the 21st century brings with it. Her recent book, Doughnut Economics gives an insight into many of the modes of thinking the upcoming…
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Top takeaways and quotes from Quirk's Event London

Earlier this week I went to The Quirk's Event in London. The Quirk's Events are market research and customer insight focused. They are held all over the world and the London lineup featured speakers from Salesforce, Microsoft, Molson Coors,…
Ultimate Guide to Customer Effort Score CES
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Ultimate Guide to Customer Effort Score CES

Assessing customer experience and quantifying customer satisfaction can be achieved using various metrics, as we have previously highlighted. A particularly useful metric that tends to correlate closely with customer loyalty is Customer Effort…
Measure Customer Satisfaction with These Metrics
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Measure Customer Satisfaction with These Metrics

Tracking and measuring the satisfaction levels of your customers is critical for success. Poor levels of customer satisfaction will result in lost customers and adversely affect your brand image. Customers who have a great customer experience…
6 Customer Expectations Management Tips
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6 Customer Expectations Management Tips

Customer expectations management can be very challenging indeed. Your clients and customers will all have their own expectations of your business or organisation and these can be enormously varied. What’s more, their expectations will change…
The Cyber Effect review
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The Cyber Effect: Book Review

Mary Aiken works in the fascinating field of Cyberpsychology. Her career spans roles at the prestigious University College Dublin, the Cyberpsychology Research Network and Europol's Cybercrime Center. She has also trained at the White House,…
How to Distribute Surveys for Great Response Rates
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How to Distribute Surveys for Great Response Rates

We’ve previously looked at how to create customer satisfaction surveys that people will actually want to complete. Anyone with experience knows that this is not a trivial task. Understanding your target audience, their points of view, their…
5 customer-centric habits of the most successful companies
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5 customer-centric habits of the most successful companies

Highly successful businesses have a great reputation for treating customers well. In other words, delivering a great customer experience (CX). In each business, the customer profiles are different, as are customer journeys and expectations…
Net Promoter Score - How to Use NPS to Grow Your Business
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Net Promoter Score - How to Use NPS to Grow Your Business

Net Promoter Score (NPS) is a metric that is widely used to measure customer loyalty. It was developed by Fred Reichheld, a best selling author and business strategist, Bain and Company, a global management consultancy, along with Satmetrix.…
Getting the Best Survey Mix for ISO 9001 / ISO 10002 Customer Satisfaction
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Getting the Best Survey Mix for ISO 9001 / ISO 10002 Customer Satisfaction

The latest international best practice on customer satisfaction from the ISO standards body builds upon work started more than 30 years ago. A lot has changed in that time, though many principles remain the same: happy customers are worth…