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Fastpass was introduced at Disney parks in 1999 (though, according to Wikipedia, the idea of a ride reservation system was first introduced in world fairs), Fastpass allows guests to “reserve” a time to ride a particular attraction, so they can go and do other things rather than waiting in line. The service is available at no additional charge to all park guests.

Although a concept that’s now more than 10 years old, and is becoming the standard at theme parks worldwide, the Fastpass was a revolution when it occurred and has benefits for both guests and the theme park operator. If guests aren’t standing in line then they are probably spending money elsewhere in the park. And for guests, they can make the most of their day by avoiding the queues.

What could you do to help customers get the most of out the time the spend with you, online or offline?