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2 min takeaways: next-day countdown (Kiddicare)

A great example of excellence in customer service

Here’s a great little idea for anyone serving customers online. Why not have an online countdown showing how long the customer has left in the day before the next-day delivery option expires?

Kiddicare, a website selling everything to do with babies and kids, does just this. It gets people to get their order in to you in a hurry to ensure they get it next day. It is also rather addictive – like an eBay bidding countdown.

Whether you’re selling online or not, why not take 2 minutes to consider whether there’s a piece of information that you could make public that would help your customers do business with you.