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Customer case study: Why BT Conferencing uses Customer Thermometer

BT case study

BT Conferencing (part of the previously named British Telecom in the UK) counts nearly a quarter of the Fortune 100 amongst its customers. Some of their customers use up to 70 million minutes per month of conferencing time, so it’s critical they are well-serviced.

In this interview, Mark Hopwood, BT Conferencing’s Head of Service Management and Deployment, talks about why BT Conferencing chose Customer Thermometer survey methods to help keep customer service levels at their very highest.

He cites high response rates and the way Customer Thermometer respects his customers’ time as critical elements in BTC’s decisions.

Read more about how Customer Thermometer is changing the game in customer feedback:

AnyPerk’s one click customer survey

Gigmasters talk about how they are delighting their customers

Want to give Customer Thermometer a try yourself? Grab a free account right now…