The Liberal Democrats’ Grassroutes to Government (G2G) executive has chosen Customer Thermometer to help give a regular snapshot of the party mood. The software will allow G2G network members to feed back about how they feel the party is doing with just one click.

G2G Web Officer Steffan Aquarone has said “It’s already proven to be a quick and popular way for customers of brands like BT and Ericsson to communicate but this is the first time it’ll be used in a political context. The problem with traditional survey methods is they’re usually long-winded so only people with strong opinions on a particular topic bother to complete them” explained Steffan, who is working to get the Customer Thermometer system up and running. “This will help us feed back to the leadership on a regular basis.”