Customer Support

Given what we do for a living here at Customer Thermometer, we’ve always known that our customer support needs to be top notch. Our customer service approach comes very much from the heart. We genuinely support our customers as we would like to be supported. No gimmicks or giveaways, but genuinely excellent service that solves problems and takes pain away.

The result is our Ministry of Magic – our name for our customer support department. Every customer email is written and then reviewed for that extra 10% of magic, help or advice to ensure that we knock it out of the park. Every customer request or suggestion is shared, investigated for what can be learned and genuinely appreciated. In this section of our blog, you’ll find amongst other great content, our own internal customer support handbook – Good Magician, Bad Magician – a really popular download.

Customer Service Trends in 2019
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Customer Service Trends in 2019

The latest, 3rd edition of the Salesforce Research ‘State of Service’ report surveyed over 3,500 customer service agents and decision makers around the world, between November 27th and December 15th 2018. They were asked for their feedback…
How to Wow: Book Review
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How to Wow: Book Review

This month we review the excellent How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing by Adrian Swinscoe. Adrian is an ex-teacher, economist and manager with experience in organizations such as Shell, the FT and the…
5 Inspiring TED Talks to Drive Customer Success
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5 Inspiring TED Talks to Drive Customer Success

We love TED talks, and we are not alone. Back in 2015 TED talk videos were viewed more than 3 million times per day and that number has grown enormously. We like TED talks because we always learn something and they are quite short in length,…
12 Great Customer Success Conferences for 2019
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15 Great Customer Success Conferences for 2019

You may be wondering whether you can justify the cost, the time away from work and the travel necessary to attend professional conferences. After all, we can easily stay in touch with people in our industries online. We collaborate and interact…
5 Excellent Customer Success Books to Read
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5 Excellent Customer Success Books to Read

If you are a regular reader of the Customer Thermometer blog you will know that we are avid readers. We love discovering new perspectives from insightful authors who often provide alternative, thought provoking viewpoints. We are constantly…
Customer Success and Customer Service Drive Customer Experience Excellence
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What's the relationship between Customer Success, Customer Service and Customer Experience?

In today’s increasingly competitive markets we all know that businesses need to pay special attention to their customers to foster valuable loyalty and keep up with ever changing demands. Great customer service is widely recognised as just…
Why service is the lifetime value of your product
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Why service is the lifetime value of your product

It used to be received wisdom that ‘a good product speaks for itself’. You don’t hear that so much nowadays. Why? Because the product alone contributes a diminishing proportion of the overall lifetime value from each customer. It certainly…
The Lost Art of Talking to Customers
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The Lost Art of Talking to Customers

According to the Q1 2018 Nielsen Total Audience Report U.S. adults, on average, are spending 11 hours a day connected to linear and digital media, watching movies and videos or looking at social media. Another study highlights that although…
Subscribed book review
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Subscribed: Book Review

I've rarely been more fired up to write a book review for our blog than the moment I finished Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo, Founder and CEO of Zuora. For several…
Lands End CSAT
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Retailer Lands' End shares its success using Customer Thermometer

“We have been completely blown away by the results of using Customer Thermometer. In the first 3 months, we had x6 times the number of responses we hoped for. Not only that, the customer satisfaction level is awesome – a real validation…
5 Excellent Customer Success Podcasts
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5 Excellent Customer Success Podcasts

We're continuing our series on Customer Success; today focusing on podcasts. They're a format which fits neatly into our busy lives, and the sheer breadth and wealth of content that’s now available in podcast format covers some excellent business…
3 customer support teams you should know about
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3 customer support teams of the future

The truly great sports teams don’t just get great results. They each have their own unique character that inspires loyal fans. They set standards for the next generation to beat. And what about the acclaimed teams from TV and film like…