Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. Enjoy!

quotes on customer feedback
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20 quotes on customer feedback

Looking for new and useful quotes on customer feedback for your next presentation or blog post? Customer feedback is taking center stage. Customers have more ways than ever of getting in touch with the businesses that serve them. From…
2018 circle Logo
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2018 online survey trends

Here we present our online survey trends for 2018. 2017 was a rollercoaster year, bringing with it an avalanche of new trends and changes. We believe many of them foreshadow what's to come this year. Online chatter is noisier than ever,…
survey software advantage technologies
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Survey software dramatically ups customer feedback for Advantage Technologies

Advantage Technologies is an IT Managed Services Provider based in Michigan, USA. The company has more than 600 clients in seven states and has been listed in Inc. Magazine’s Fastest Growing Companies in America for 3 consecutive years. Josh…
vanarama customer service case study
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How Vanarama responds to customer feedback in real time

Vanarama is the UK’s largest van leasing broker, with nearly 250 staff selling 1,200+ vehicles per month. It is one of the Sunday Times Best Small Companies to Work For and is a National Business Award winner for Best Small to Medium-Sized…
asking for feedback email
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Asking for feedback by email

Do you need to create a great feedback email? Are you looking to change the way you get input from emails you send regularly? Or, do you need to gather feedback from a large number of customers and staff in a simple and quick way? Read on…
user feedback growth
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How user feedback can help you grow

Every business will grapple with growth at some point in time. Maybe growth has slowed down, and you’re not sure how to jump start it again? Maybe you’re growing too fast, and you’re not sure what to focus on? No one can see the future,…
Marin Software Customer Thermometer case study
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How Marin Software obtains actionable customer feedback

The need to understand what customers were thinking is what brought Marin Software to Customer Thermometer, to supercharge their survey workflow. Marin provides an innovative advertising platform that helps organizations harness and unify…
Building customer trust
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How to build customer trust

Making a purchase has always involved some level of customer trust. You trust that the product or service will be as advertised. You trust that the seller will deliver it on time. The seller trusts that you will pay them for their product…
CSAT thought leaders
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CSAT thought leaders you should follow

The relationship between customers, and the companies they buy from, is changing at breakneck speed. There are billions of us now online. We're engaging in a two-way dialogue with brands. The impact of social media is changing nature of…
customer testimonials feather in circle
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How we source our high converting customer testimonials

“It’s super easy to set up and it really saved us a lot of time, and definitely a lot of money. I’m very pleased.” That’s a quote from just one of our many flattering customer testimonials. Sounds much better coming from them instead…
best customer support posts
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Our most popular customer support posts

It's so easy to catch a glimpse of an article you want to read, and then the day overtakes you! So, in one easy digest, here's our roundup of our 7 hottest customer support posts. Takes just minutes to browse and offers a wealth of insight. Why…
Seth Godin Surveys
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Seth Godin's survey tips

Seth Godin is known for being ahead of his time. Back in 2011, a post appeared on his site: Seth Godin's survey tips for getting the most out of customer surveys. It was short and sweet, as is always the case with Seth. What's really…