Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

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The 10 Golden Rules Of Customer Survey Design

There’s a world of difference between well-designed and poorly-designed customer surveys. A great survey design doesn’t just look appealing, it gets you the insights you need.  Kicking off your optimum survey design When you want to survey…

The Ultimate Guide To Creating A Training Survey

The best training programs constantly evolve. And the best way to inform that is through the feedback of training participants. In this post, we’ll explain how to do that using training feedback surveys. What is a training feedback survey? Training…
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How to Embed a Customer Satisfaction Survey in Email

Customer survey emails are, in our world, questions you ask customers to get their feedback. One of the simplest ways to do that is to embed a survey into emails you're already sending out.  Email survey examples like this might include…
customer thermometer better nps score net promoter score
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How to Get a Better NPS Score

Ever wondered about Net Promoter Scores? Or more to the point, wanted to know what a good NPS score is and how to get one? Read on for our comprehensive guide. What is a Net Promoter Score (NPS) Score? Net Promoter Score (NPS®) was first…
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10 Email Survey Subject Lines For Great Response Rates

People are managing ever-increasing volumes of daily email messages. When they triage their unopened emails they look at two things: who the emails are from and the email subject lines. If you are looking for customer feedback, survey subject…
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5 Best Free Online Survey Tools

Online survey tools have evolved enormously since first gaining popularity in the 1990s. Their continued popularity is because free online survey tools are simple, cost nothing and they work. They also enable businesses to continuously monitor…
customer thermometer feedback email
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Asking for feedback by email

Do you need to create a great feedback email? Are you looking to change the way you get responses from emails you send regularly? Do you need to gather feedback from a large number of customers and staff in a simple and quick way or maybe you…
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How To Get Customer Feedback From The Emails You Are Already Sending

“The reports of email’s demise have been greatly exaggerated,” Mark Twain might have said. Email is the big daddy of business communications. More and more are sent every year despite repeated predictions to the contrary. Whatever gets…
Customer Satisfaction dial
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5 Easy Ways To Improve Your Customer Satisfaction Score

Understanding your customer satisfaction score (CSAT) is just the start... Not the end. We have the gloriously named Santorio Santorio to thank for the invention of the thermometer in about 1625. Prior to that, there was no consistent or…
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How to respond to negative feedback

You can’t please all the people all the time. Negative feedback is a fact of life, even for businesses that provide great CX. Sadly, it can take its toll on customer-facing staff and even drain your resources disproportionately. Take social…
ParentPay CSAT
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ParentPay Passes CSAT Exam With Flying Colors

Schools have undergone a cashless revolution since ParentPay launched its innovative payment solution in 2002. As a result of removing cash, schools have saved millions of hours of time accounting for meals, trips, uniforms and other school…
The Membership economy book review
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The Membership Economy: Book Review

This month we sat down with a copy of "The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter." In the book, Robbie Kellman Baxter (or RKB as we will call her for…