Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. Enjoy!

MSP Survey
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3 things an MSP survey needs

Many MSPs and IT support teams currently assess customer satisfaction via long format surveys. As customers become more and more time-poor, these surveys are getting increasingly low response rates. In fact, in many cases long surveys…
cool email signatures examples
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20 examples of cool email signatures

20 ideas and examples of cool email signatures. It's time to turn your everyday emails into a powerful marketing tool ... Think for a minute about the number of emails your organization sends out each day. Every employee emails customers,…
Kaseya Connect
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See us at Kaseya Connect, Las Vegas in May 2017

We're delighted to announce Customer Thermometer will be exhibiting at Kaseya Connect 2017. Taking place between May 9-11, the Kaseya Connect event features a keynote from Kaseya's CEO Fred Voccola, and brings together many leaders in the…
csat stat 68
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CSAT Stat of the Month: An Unhappy Customer Tells...

"A happy customer tells 3 people; an unhappy customer tells 10 people"   What's the background? There are many variations of this CSAT stat which crop up on a regular basis. You will almost certainly have seen versions of the statistic…
Improving Time To Insight
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Time to Insight: A key metric for CX and CI professionals

Forward-thinking companies can now generate a great deal of real-time, customer and market insight from their day-to-day operations. We’re now in a world where Uber can rack up 2 billion rides across 400 cities since it launched in San…
Percentage signs and question mark
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What survey response rate should I expect?

I love my job - on average I get to speak to at least 10 businesses every week, all considering moving to Customer Thermometer. They all have one thing in common - they want more feedback. The most common question I hear during these conversations…
how to measure internal customer satisfaction
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How to measure internal customer satisfaction

Businesses are a network built from a chain of processes and handoffs that generate a product or service. Each link in the chain is a different department serving the next link in the chain. If there’s a weak link, internal customer satisfaction…

14 ways to improve your
survey response rate

Looking to improve your survey response rate? You're not alone. It's one of the major reasons businesses swap to Customer Thermometer. Potential customers often say to us "our response rates have been declining", "I'm worried we aren't hearing…
customer service alert system
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Building a Customer Service Alert System that works

Let's set the scene Just like a smoke alarm can help you act when there’s fire, a customer service alert system can help you act quickly on customer issues. It's a method of alerting the right person in real time when a customer sends a…
csat stat 68
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CSAT Stat of the Month

"80% of your future profits will come from just 20% of your existing customers"   What's the background? This is a well-known CSAT stat which is often cited in discussions about customer retention. It is known as the 80/20 rule,…
Simple survey
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Embrace simplicity -
The need for simple feedback tools

Technology is becoming more and more complex. Tools have unlimited configurations, bloated feature sets and complicated deployment requirements. Nowhere is this more true than in the realm of customer feedback. Customer surveys have become lengthy…
csat stat 68
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CSAT Stat of the Month

"68% of customers leave as a result of perceived indifference" What's the background? This CSAT stat is quoted frequently, but where does it originate from? In 2008, John Gattorna, a visiting professor at Macquarie Graduate School of…