Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

The Membership economy book review
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The Membership Economy: Book Review

This month we sat down with a copy of "The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter." In the book, Robbie Kellman Baxter (or RKB as we will call her for…
How to calculate the ROI of customer experience CX
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How To Measure The ROI of Customer Experience CX

Truth be told, measuring the ROI of customer experience (CX) is not straightforward. A common mistake is conflating an uptick in CX metrics with top-line results in the business. Apparently, companies who are great at CX and customer-centricity…
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New McKinsey research reveals major failings in traditional customer survey programs

We always knew that CX leaders and the brands they represent are poorly served by typical customer surveys. Why? Because of what CX pros tell us about low response rates associated with traditional surveys. And because of all the knock-on…
back to work post covid survey templates
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Your Back To Office Post-Covid Employee Feedback Kit

It’s been a long time coming. But now is the time to start planning to welcome employees back to the office, and back to brand new working arrangements. It won’t be straightforward. Acclimatising to 100% working from home had plenty…
customer journey mapping templates guide
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6 great customer journey mapping templates

Customer journey mapping is really important to ensure you fully understand your opportunities for garnering and applying customer feedback. You can find your way through this challenge in our Journey Mapping Guide. A critical step in putting…
Survey Response Drivers launch
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What’s new in 2021 so far? A rundown of the latest Customer Thermometer updates and features

It’s been a tough period for so many people, but we’re excited and optimistic about what the rest of 2021 has in store. We’re as determined as ever to support our customers with loads of useful new features and integration capabilities. We’ve…
ISO 9001 customer satisfaction survey

Creating an ISO 9001 customer satisfaction survey

Searching for an ISO 9001 customer satisfaction survey with a high response rate? If your business is aiming to qualify for ISO 9001, you will need to be able to understand and demonstrate that you've sourced feedback from your customers…
How to create a customer journey map
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How to create a customer journey map

Extracting maximum value from customer feedback requires structure rather than a scattergun approach. Welcome to the world of customer journey mapping, for which we’ve created a cartographic-inspired guide to help you navigate.  You can…
Closed Loop
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Move the Needle on CSAT and NPS® with Closed Loop

We’re very excited to share that we’ve added a new Closed Loop feature to Customer Thermometer to expand the value of real-time feedback. It takes our concept of the 1-click survey to the next level, where you aren’t just measuring and…
Retention Point Krob Book Review
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Retention Point by Robert Skrob: Book Review

The era of the subscription economy was already in full swing before the events of the last 12 months put it into overdrive. Increased buyer preferences for as-a-service models (in B2C and B2B alike) and the enabling effect of widespread digital…
2021 mega trends customer service email
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A Meta Analysis of 2021 Mega Trends

Opinions of how the future will turn out can differ wildly, even among leading experts in their fields. And you won’t know who was right and who was wrong until long after the fact. There is no shortage of 2021 predictions to consult. We…
CX Customer Experience Program 2021
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How To Keep Close To Customers: Customer Experience 2021

2021 is going to be utterly unique. Sweeping changes in our habits has created a rush to do everything digitally... One of the most fascinating bits of research to cross our desks of late is the ‘Gartner Top Strategic Technology Trends…