Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

Evolution of customer feedback
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The Evolution of Customer Feedback

The first documented customer service complaint can be seen in the British museum. Some time around 1750 BC a customer named Nanni received a shipment of copper ore from Ea-nasir. But the quality of ore that was eventually received was inferior…
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Customer Thermometer's Slack integration is here!

We are thrilled to announce our wonderful Slack integration today. Connecting Customer Thermometer and Slack couldn't be easier. It's simply a matter of clicking the button to connect the two, and then choosing which thermometers you'd…
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18 Best Customer Satisfaction Survey Questions & Templates for 2019

Delighted customers will become your biggest promoters; there’s no denying that. However, how can you ensure every single customer is more than happy with your product or service? The answer is quite simple: ask them. Customer satisfaction…
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Top tips for beautiful landing pages

Customer Thermometer captures feedback from buttons you can embed in emails you send from almost any system. But they are not the only clever part of the app! Once your customer has clicked to give feedback they are taken to a landing page…
customer feedback examples
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41 customer feedback examples

Most organizations would do anything for that extra ounce of customer feedback. The added insights that sharpen competitive advantage and ensure they remain as relevant as possible in a changing world. The good news is that there are many…
customer feedback response best practice
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6 Hallmarks of Ace Customer Feedback Response

In the heat of battle, customer service professionals want the best tools for the job. But even the best tool needs to be applied in exactly the right way for any given situation. It may look and feel instinctive in the hands of the experts,…
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Customer survey challenge

Take the Customer Survey Challenge Benchmark your current approach against CSAT survey best practice To improve your customer surveys, remove biases and get bigger response rates, you need to understand where you’re currently at. This…
customer support satisfaction monitoring
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Pan Pac 'Logs' Support Satisfaction Monitoring

Pan Pac Forest Products Ltd is New Zealand’s leading specialist in sustainable forest products, processing 1.5 million tonnes of logs per year into pulp, lumber and cut logs. Managing forests, felling trees and processing thousands of tonnes…
smiley face survey template

A smiley face survey template

Surveys are changing! With communications becoming more visual, and the dramatic rise in "emotion" based feedback, you may need a smiley face survey template to help you get better customer feedback. Did you know... As few as 2% of consumers…
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7 Stats To Make You Think Differently About Your Customer Feedback Process

How your customer feedback process can keep up with tech trends Comprehensive new research from Ofcom shows how tech behaviors in Western society have changed in the last 10 years. It’s an illuminating picture of the UK consumer market, whose…
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How customer feedback drives the Glossier phenomenon

We are honored to count the wonderful makeup and skincare brand Glossier as one of our customers. We are constantly inspired by their customer experience approach, and have researched various interviews, articles and consumer posts to bring…
Short customer satisfaction surveys
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3 great short customer satisfaction surveys

Short customer satisfaction surveys are popping up all over the place. They help brands continually check the pulse of customer satisfaction and gain targeted, real-time feedback on products and services. It’s a far cry from how customer…