Sometimes you just want to send a quick survey to your customers, staff or partners.
You might want to get a snapshot of how people feel about your product or service, super fast.
Or you might want to ask people something regularly, so you can check in with them to ‘take their temperature’.
Basically, you know how crucial it is to receive feedback, but you want to reduce annoyance and boost engagement, right?
Customer Thermometer’s quick surveys
At Customer Thermometer, we specialize in quick surveys that are fun for your recipients to answer, and easy and quick for you to use. After all, research shows that fewer than 2% of consumers will bother to fill in a questionnaire-based survey!
Not only do our quick survey ideas drive up response rates, but the results are delivered via awesome analytics behind the scenes for you as the sender.
So here are some quick survey ideas you can use next time you need to get feedback. We’ve added examples of IT support surveys, retail surveys, staff satisfaction surveys and more. Feel free to copy our wording and layout, as well as the question we’re asking – we know these templates work.
Quick survey ideas
IT Support Survey example:
Here’s a super quick survey which checks for feedback to see whether a customer is happy with an email sent by an agent after a fault. Giving recipients the option to give feedback directly from within the email itself means there are no wasted clicks, and no wasted time.
Online Retailer example:
Here’s a fun and engaging beauty survey asking for feedback on a support team’s email rectifying a missing order. You can see there’s no limit when it comes to creativity. Use playful icons – you’ll get more responses. Who says quick surveys have to be boring?!
Post event survey, quick feedback:
Here’s an example one click email survey asking for feedback after a car launch and test drive. This survey could be included within a simple Outlook / Gmail signature. This means that agents could select the ‘feedback signature’ for the relevant responses, or leave it there as a default signature.
Sport Store example:
In the example below, we’re using 1-click “stickers” which form part of a survey in the email signature of this store manager, responding to a customer query. The design demands attention.
Underneath the stickers – you can see some wording, indicating it takes 5 seconds to click. This is quite different to the traditional “It’ll only take 5 minutes”! As a result – if you follow our advice, your response rates will beat any survey you’ve ever done before.
Staff Satisfaction quick survey:
In this internal quick survey, we’ve used a thumbs up, thumbs down approach, to gather feedback from staff on a new facilities service. You can see how simple and effective this approach is – the thumbs are crying out to be clicked or tapped!
Let’s not forget that such large percentages of people answer email on their phones – this is another really good reason to use this type of approach.
Facilities and cleaning quick survey:
Finally, here’s a slightly different example… It’s a one click email survey asking for feedback after a home cleaning. We call this an Email Thermometer (as opposed to the Embedded Thermometers above).
You fill in the blanks to build up your template and we’ll send it out to your contacts. Once again – your recipients have the simple job of clicking a single icon to register whether they’re happy or disappointed.
What happens after a recipient has responded?
With all of these quick survey ideas, once the recipient has clicked, they are directed to a page (which you set up and brand) to say thank you and optionally, capture any free text comments they’d like to leave.
There’s an example page below:
Once your responses start to come in, all of these surveys give you, the sender, detailed analytics like this:
You can embed Customer Thermometer’s quick surveys into email you send from Outlook, Gmail, Salesforce and 50+ other applications.
You can capture and be alerted to comments, measure Net Promoter Score, track trends, unearth issues and much more.
Give it a spin for free today: