Organising a successful event takes planning, experience and investment. Whether your event is a social occasion, a fundraiser, a conference or maybe a training session, you want your attendees to have a great experience that they will share with their friends and colleagues.
Event surveys are intended to derive feedback from people regarding a specific event, but what’s the best way to go about this?
Event survey timing
- Event planning surveys are conducted early in the event planning process, before details are defined and scheduled. By conducting a survey of likely attendees early in the event planning process, the event can be designed to meet their requirements.
- Pre-event surveys are conducted before an event in order to anticipate and respond to the specific needs and desires of event attendees. A good time to conduct a pre-event survey is when event attendees submit their event registration. By conducting a pre-event survey you can find out exactly what attendees expect to get from your event.
- Post-event surveys are essential for gathering valuable, actionable attendee feedback. This can then be used to improve the experience of attendees at subsequent events. Post-event surveys can elicit feedback on everything including the overall event, the speakers, the event facilities, event location and much more.
Event surveys might also be usefully conducted during an event to assess attendee satisfaction in real time. By conducting event attendee surveys while your event is in progress you can potentially capture immediate feedback that might otherwise be forgotten. Gathering feedback from participants immediately after a specific presentation, for example, is a great way to give speakers valuable feedback on their presentations.
5 pre-event survey question examples
Here are some commonly used pre-event survey questions that you can use to gather valuable feedback at the start of your event.
1. How did you hear about this event?
This is vital marketing insight that tells you which of your communication channels has prompted visitors to attend your event.
2. Which of these topics interests you most?
By listing the various topics covered at your event you can assess relative levels of interest, advise specific speakers and ensure adequate resources are available at each presentation.
3. Which of these events and speakers are you most excited about?
Another quantitative question, much like the previous question. But this one is about specific presentations and speakers which would be listed as the multiple choice answer options.
4. What are you hoping to take away from this event?
By gathering this information at the registration stage and analysing the feedback as quickly as possible, you can ensure that every attendee goes away happy and fulfilled.
5. Was there any information about this event that you could not find or didn’t understand?
But if a respondent answers with a ‘yes’ then they need to be offered the facility to tell you what it was they couldn’t find or didn’t understand.
10 post-event survey questions
Here are some real post-event survey questions that you can beneficially include in your assessments. When designing your survey remember that shorter surveys with easily answered questions tend to get the best response rates.
1. How would you rate the overall event?
This is a typical, quantitative NPS style question that provides you with a score from every respondent. This quantitative question would typically be followed by an open-ended qualitative question to elicit insight into why the respondent chose their score.
2. How likely are you to recommend this event to a friend or colleague?
This is the well known, classic NPS question that assesses the likelihood that the respondent will become an advocate for the event. It provides a quantitative response which should be followed up with open-ended qualitative questioning to gain deeper insight.
3. What did you like the most about this event?
Use an open response comment box so eople can highlight anything they like, from the location to the catering.
4. Was the event well organised?
This could offer multiple choice answer options from: ‘Extremely well organized’ to ‘Very badly organized’.
5. How helpful were the event staff?
As for the previous question, this one needs multiple choice answer options from ‘Extremely helpful’ to ‘Not helpful at all’.
6. Which presentation was your favorite?
The survey should list all of the presentations, allowing the respondent to select just one. They should then be able to provide open-ended qualitative feedback.
7. Which presentation was your least favorite?
As for the previous question, answer options should be all of the presentations along with the facility for the participant to enter some qualitative feedback.
8. Did the overall event meet your expectations?
A simple question requiring a binary yes/no answer. If the respondent selects ‘no’ they should be prompted to provide some explanatory, qualitative feedback.
9. How do you rate the event venue?
This question needs multiple choice answer options from ‘Extremely satisfactory’ to ‘Not satisfactory’.
10. Please tell us what we can do to improve this event.
This is a useful, open-ended, qualitative question from which valuable experiential feedback can be derived. Collating and analysing this feedback will contribute toward improving future events.
Event survey delivery
The format and delivery platform used for event surveys can have a massive impact on response rates. To maximise response rates surveys need to be as short as possible, easily understood, beautifully formatted and engaging. Incentivising survey participation can be very effective and fun. For example, entering all event attendees into a prize draw.
Survey delivery channels include:
- Email or SMS sharing the survey URL.
- Social media.
- Embedded HTML in an email.
- Pop-up web surveys.
- Mobile tablet surveys.
As previously noted, pre-event surveys are often conducted when event attendees submit their event registration. A pop up web survey works well in this context.
To survey participants while an event is in progress tablet surveys can be very effective. Prominently locating survey enabled tablet devices so that people can easily provide real time feedback will potentially provide good response rates. Another effective option for surveying participants during an event is to use SMS.
Post-event surveys need to be conducted as soon after the event as possible to gain accurate feedback. Mobile tablet surveys can be useful in this context, prompting people for feedback as they exit from the event. Contacting event attendees after an event via email, SMS and social media can also be very effective.
Post-event survey template
Using the previously listed 10 post-event survey questions, here’s a template of the question and answer options that you might include in your post-event survey.
How would you rate the overall event?
Using an NPS scale, offer 0-10 to gauge promoters, passives and detractors. Add an optional comments box to enable the respondent to explain further.
How likely are you to recommend this event to a friend or colleague?
Similar to above, this is the most classic NPS question with a scale from 0-10.
What did you like the most about this event?
Offer a text box for an open-ended answer.
Was the event well organized?
Offer a 4-point scale with ranging from ‘very badly organized’ to ‘extremely well organized’. This keeps responses simple, but can also include a comment box for further information.
How helpful were the event staff?
A 4-point scale offers an easy quantitative summary of the service attendants experienced.
Please tell us which presentation was your favourite and why.
Answer options could be pick list of all presentations – along with a text box to enable respondents to provide some detail.
Please let us know which presentation was your least favourite and why.
Answer options could be pick list of all presentations – along with a text box to allow participants to describe their experiences.
Did the event meet your expectations?
This question allows you to get a broad view of the event, so it is best to keep the options simple. A 4-point scale with an optional comments box is a good way to do this.
How do you rate the event venue?
You could offer a 0-10 NPS scale, or a 4-point scale could also give a quantitative answer.
Please tell us what we can do to improve this event.
You could use a compulsory text box to ensure respondents answer, or leave it optional to avoid losing respondents’ attention.
How to create your event survey
As for all surveys, to garner genuine, useful feedback takes planning and consideration. Think carefully about your event attendees, who they are, why are they attending your event and how you interact with them. Ask them the right questions in the right format at the right time and you will get the feedback you seek.
For simple but effective feedback, our 4-click and NPS solution means you can cover all bases – find out at any stage what attendees thought of your event and use the in-depth reporting to learn for next time.
Give Customer Thermometer a trial and find out how your customers feel! You will quickly see how easily implemented, simple surveys deliver great response rates that will improve your customer service.