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Asking for feedback by email

asking for feedback email

Do you need to create a great feedback email? Are you looking to change the way you get input from emails you send regularly? Or, do you need to gather feedback from a large number of customers and staff in a simple and quick way?

Read on for our 3 step guide…

Asking for feedback by email: What to ask

Our top tips for how to write your feedback email

  • Ask in as short a way as possible. No matter how complex the situation, keep your email brief and to the point. A good rule of thumb is: the more questions you ask them the fewer responses you will get. Keep text to a minimum and keep it scannable.
  • Be clear about what you’re asking for feedback about. People in a hurry don’t read long sentences. They often don’t read questions properly either. Make what you’re asking big and bold. Be clear about how you’d like to receive feedback, and in what timeframe
  • Be specific. If you want feedback about a specific event, person, product or service, mention that directly. If you have a product name, ticket ID, reference, or event an image that will job people’s memory, use it!

Asking for feedback by email: When to ask

Our top tips on timing your feedback email

  • Understand your customers’ industry. There is no single time that is best to send an email! (And if there was, and someone published it, everyone would do it and it would change again!). If you can seek to understand your customers’ busy months, month-ends, key conference seasons and others, you can seek to avoid those. Think about the times when people are most likely to have some time to respond to you, perhaps during their commute or once they’ve got the main part of their work for the day cleared away.
  • Send it as soon as possible after the event. Most feedback emails are sent because you want feedback on a specific thing. It might be a delivery, a show, an all-hands call. Whatever it is, get the feedback email ready to go, so that you can send it right away after that thing has happened. People feel much more compelled to help you at that stage. You’ll also get better feedback because they also have a clearer memory of what happened. Imagine giving feedback on a meal you ate 6 months ago, versus what you had for lunch.
  • Send it when you have plenty of time to act on the results. Feedback is easier to get, and to get again in the future, if your followup plan is ready to spring into action. If you can demonstrate real change from the feedback you seek, it will up your future response rates and keep people engaged.
  • Check our our top 20 survey response rate facts. if you’re after feedback, some of these response rate stats will make you think really hard about how you get it!

survey stats infographic feedback email

Want this infographic as a larger PDF? Grab that here.

Asking for feedback by email: How to ask

Our top tips on what your feedback email look like

  • The golden rule for getting a great response rate to your feedback email is: make it easy. As our infographic above shows, fewer than 2% of consumers will bother to fill in a survey, so seek the easiest possible methods to get the most feedback.
  • Ask limited questions and make sure you know what you will do with the answers. This has the effect of maximising response rates and ensuring people are clear on what’s being asked of them
  • Tell people what will happen as a result of their feedback. Whether customers or staff, people will be much more likely to give you feedback if you tell them what it will help improve. Instead of writing asking for feedback on the company dining room for example, make it clear that feedback on the food, decor, seating etc will be acted on by a certain date and by specific people. If your recipients know it’s likely that something will really change for the better, they will be more likely to take the time to send the feedback.
  • You don’t have to collate feedback long-hand. Why not use a feedback email service like Customer Thermometer? That way, you can get feedback from directly within your email signature or footer area like this:

feedback email

  • This has the benefit of allowing multiple people within the business to collect regular feedback over a period of time. No matter when you catch people, they are not going to spend hours feeding back to you, so be sensitive to that in the method you choose to solicit and collate the feedback.
  • Need a single big hit instead? You can send a poll email, in a single feedback email blast, to gather insight, like this:

PR client survey example question

If you need to get feedback from the emails you send, you can try Customer Thermometer for free.

Simply embed feedback buttons into emails you send out of any system, and watch trackable, real-time feedback flood in: