Frankensurvey: don’t create a monster
If you’re about to unleash a long survey on your unsuspecting customer base, read this first.
In a highly visual online world the fiddly long survey has had its day. And it’s probably damaging your brand.
Customers want to be able to complain or reward your service as quickly as they can like a picture or pin a website. They have no time for surveys, and the average response rate of sub 2% proves it.
If you’re looking to change the game in the way you source customer feedback, this is the information you’ve been looking for. It’s time to build a feedback process customers want to engage in. Here’s how…