Why are ratings suddenly so important? In the UK alone, online reviews influence an estimated £23bn of transactions each year (source: FT). At the same time, Amazon has filed more than 1,000 law suits against reviews abuse (source: Fortune). The feedback economy is becoming a huge factor in marketing to consumers, and for good reason. […]
Our customers are constantly coming up with interesting ways of using Customer Thermometer. Sometimes our team gets involved, sometimes our customers come to us with ideas.
Yes, the service is simple to use, however don’t confuse simplicity with flexibility. Take a look at some of the process hacks, demos and inspiration (otherwise known as Spells below.)
New spells coming soon:
Emoji, emoticons, icons and star and smiley ratings are all around us but how much do we really know about attitudes to their use in business? We wanted to find out! So we commissioned independent research; asking 1000 US citizens how and when they use emoji, especially in business. We got real insight into in […]
The average cost for a business to acquire a customer is roughly 5-25 times the cost for retaining a customer, so it’s safe to say that it’s worth investing in customer loyalty. But how *do* you maintain loyalty in your customer base? You can’t win them all, but there’s no harm in trying… here’s some […]
Deriving actionable, insightful feedback from clients and customers can often be daunting, but Customer Thermometer makes it both simple and a lot of fun. Creating your first survey with Customer Thermometer can be achieved in minutes – and it’s completely free so why not give it a try today! Create a Survey with Customer Thermometer […]
Customer Thermometer sponsored Forrester’s excellent CX NYC 2019 event a few weeks ago. We were lucky enough to attend many of the sessions, and have pulled together what Forrester highlighted as the biggest Customer Experience transformation challenges, and our top 3 takeaways: 2019’s Biggest CX Transformation Challenges Takeaway 1: CX is stagnating Forrester data demonstrates […]
It is well known that it can cost up to five times more to gain a new customer than it does to retain an existing one. These days, smart, forward-thinking enterprises are paying far more attention to customer retention than ever before. They’re aware that by increasing customer retention rates by just 5% they can […]
For many companies, especially those providing SaaS, most of the revenue derived from customer relationships is produced post-sale. It therefore makes sense to focus on both retaining customers for as long as possible and developing these valuable customer relationships. Customer requirements and expectations change over time, so it’s important to remain highly aware of how […]
Many of today’s businesses are focused upon customer experience (CX), but only around 22% say that their efforts are exceeding customers’ expectations. Customer experience encompasses everything from the first time someone hears about a business right through until their final interaction with the organisation. This means there are plenty of opportunities for negative experiences to […]
Likert scales are rating scales often used in customer surveys. This form of rating scale is named after its inventor, psychologist Rensis Likert. A Likert scale is a psychometric scale that’s effectively used to assess the opinions, attitudes and experiences of customers regarding brands, products and services. Likert scales offer survey respondents the opportunity to […]
College prep is a serious business, especially in the US. However, only one in four students score college-ready on the ACT (The ACT is a standardized test used for college admissions in the United States) For low-income and minority students, the gap is even worse. It’s a market that was ripe for innovation, which is […]
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