It is well known that it can cost up to five times more to gain a new customer than it does to retain an existing one. These days, smart, forward-thinking enterprises are paying far more attention to customer retention than ever before. They’re aware that by increasing customer retention rates by just 5% they can […]
Our customers are constantly coming up with interesting ways of using Customer Thermometer. Sometimes our team gets involved, sometimes our customers come to us with ideas.
Yes, the service is simple to use, however don’t confuse simplicity with flexibility. Take a look at some of the process hacks, demos and inspiration (otherwise known as Spells below.)
New spells coming soon:
For many companies, especially those providing SaaS, most of the revenue derived from customer relationships is produced post-sale. It therefore makes sense to focus on both retaining customers for as long as possible and developing these valuable customer relationships. Customer requirements and expectations change over time, so it’s important to remain highly aware of how […]
Many of today’s businesses are focused upon customer experience (CX), but only around 22% say that their efforts are exceeding customers’ expectations. Customer experience encompasses everything from the first time someone hears about a business right through until their final interaction with the organisation. This means there are plenty of opportunities for negative experiences to […]
Likert scales are rating scales often used in customer surveys. This form of rating scale is named after its inventor, psychologist Rensis Likert. A Likert scale is a psychometric scale that’s effectively used to assess the opinions, attitudes and experiences of customers regarding brands, products and services. Likert scales offer survey respondents the opportunity to […]
College prep is a serious business, especially in the US. However, only one in four students score college-ready on the ACT (The ACT is a standardized test used for college admissions in the United States) For low-income and minority students, the gap is even worse. It’s a market that was ripe for innovation, which is […]
Customer satisfaction survey response rates are influenced by a multitude of factors, many of which we’ve discussed previously. One of the most important is timing. The day of the week, the time of the day along with the time delay between the event or interaction that is being surveyed and when the survey is received […]
Schools have undergone a cashless revolution since ParentPay launched its innovative payment solution in 2002. As a result of removing cash, schools have saved millions of hours of time accounting for meals, trips, uniforms and other school items. Added to this, parents get a convenient payment method that offers peace of mind and total transparency. […]
Way back in 2013 the helpdesk manager of a very large business who were using Zendesk to manage their support tickets told us that he wanted to add the power and capabilities of the Customer Thermometer application to his Zendesk helpdesk process. He was keen to add in Customer Thermometer customizable icons at the bottom […]
According to the Q1 2018 Nielsen Total Audience Report U.S. adults, on average, are spending 11 hours a day connected to linear and digital media, watching movies and videos or looking at social media. Another study highlights that although everyone is now using their smartphones for almost everything, around 43% of American households were still […]
“We have been completely blown away by the results of using Customer Thermometer. In the first 3 months, we had x6 times the number of responses we hoped for. Not only that, the customer satisfaction level is awesome – a real validation for the efforts of all our staff. Over 91% of customers have given […]
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