Sensing customers around the world

I’m sure the majority of our readers, customers and trialists will be familiar with the power of Google Analytics – Google’s tool for measuring website traffic statistics. We’ve always been a big believer in the phrase “if you can’t measure it, you can’t fix it” and so rely on Google Analytics to figure out how to tweak the website to make it easier for potential customers to find us.

In addition to its amazing analytical qualities, let’s be honest, Google Analytics is a fun tool to use – it really does demonstrate the power of the Internet and its vast nature.

A few moments ago, I logged in to check something and took a look at the demographics tab – not something I do very often.

It makes me / us incredibly proud to see that people in (at least) 55 different countries have responded to a Thermometer today alone – and there is still 15 hours left of the day to go (in California at least!)

We’d like to take the opportunity to say thank you, if you’ve been one of those respondents. You’ve just given great insight to your Thermometer sender. We suspect it didn’t take you more than a few seconds either…

sensing around the world