The internet is full of survey tools. Some are designed for broad-based research into consumer behaviour and others tightly targeted to deliver very specific information. Many offer both, and the features often look exactly same. Some are free, some you pay for, and others offer free trials.
Businesses use surveys for all sorts of reasons. They carry out market research to find out how their employees feel, find out why employees leave and understand what makes their customers happy. They collect client feedback, establish brand awareness, identify the impact of training and track the effects of change. They find out how much delegates enjoyed events. They generate sales leads. And entrepreneurs use them to spot trends and opportunities. Let’s face it, surveying online is a marketer’s dream.
Customer Thermometer’s Outlook signature survey is unique, brandable, engaging and gets results. It’s the antidote to long surveys; customers love using it.
The market leader in engaging feedback
Gain useful and actionable feedback with metrics ranging from CSAT and NPS to TempTracking and league tables. View or export your data to use it how you choose, see a live comment stream and the geolocation of responses, track targets and schedule reports for when you need them. Not only this, but you can use webhooks to trigger actions inside other apps, and we offer many integrations to write back your data into your system.
Because of our hard work, we’re very pleased to say that we’ve grabbed a few awards over the years. We value good – magical – customer service so much that our support team have been nicknamed ‘the Ministry of Magic’! We want every customer to get the best from our software and to feel supported along the way, and it’s our goal to be the world’s best company to work with and for.
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With free tools you can explore the potential and make an informed choice. But they have some disadvantages. If you don’t like ads, free tools might not be for you. They’re often funded by advertisers and contain lots of advertising. Free software can contain malicious code. It can also come with adware that automatically installs itself. And you can’t always download your data, which limits its relevance. And free tools usually come with fewer features, fewer benefits than the real deal. It’s a very good idea to actually read the Terms and Conditions so you know what you’re signing up for.
Paid tools come with all the bells and whistles. You can ask more questions, and ask follow-up questions based on the answers you received from the original ones. Paid versions let you ask more types of questions, things like multiple choice with drop-downs, ratings, radio buttons and a lot more. They’re usually ad-free. You can download the data in various formats. And if your brand matters you can upload your own logo for seamless brand integration, something you don’t usually get with free versions.
Let’s take a quick look at a few popular survey brands.
The Customer Thermometer system is one of the most comprehensive. It lets marketers embed buttons into their favourite apps, connecting with helpdesks, ITSMs, CRM apps and more. It generates HTML snippets to paste into applications, which you can customize to trigger workflow emails.
You can include Thermometers (surveys) in your email signatures in Outlook, Gmail or any other email client, to get continuous insight into your customers’ feelings. It’s easy to set up and everyone using the system gets their own unique signature to track their progress. Initially anonymous, you can ask for someone’s email address after a click.
You can upload customizable Email Thermometer Survey templates along with recipients and associated data like the relevant Account Manager, customer type and so on. Then send your 1-click emails and collect the results. It’s so easy that as long as you can use Word, you’ll be fine. Most new users take just 5 minutes to get to grips with it.
You can tap into a huge resource of icons and rating graphics, or upload your own designs. You can personalize feedback requests. Make timed and reminder blasts. Measure and report on your Net Promoter Score. Create beautiful thank you pages that prompt feedback and comments. And do it all responsively across multiple platforms. All of which makes it the best survey software around.
Having read all that, are you still in the market for a free survey app or free online survey tools? It might make a lot more sense to sign up for a free trial with a really good, high-rated provider and enjoy exceptional quality right from the start.
The tablet thermometer is a clever online survey software innovation. It’s a one or two-tap feedback tool with comment input for iOS and Android, and it can be branded to your business.
You set it up via a free Customer Thermometer trial account, then place a tablet where your target audience – customers or employees – can easily see it. All they do is click a single icon on the screen as they pass by, something that takes literally a second or two, and there you have it… a snapshot rating, along with comments if they want to leave any, that gets logged to your account immediately so you can analyse and act on it. It’s marketing gold dust, and you can test it for free.
The iOS free survey app is another cool innovation, available for iPads at the Apple Store. It’s easy to set up and use and lets you capture responses online or offline, ideal for places with a bad Wifi connection and perfect for exhibition halls. People’s responses sync with your account when your Wifi connection improves. Alternatively you can use it on a touchscreen PC or Mac via a simple kiosk app. As free survey tools go, it’s well worth having.
Online survey tools and survey software open up a dazzling new world of marketing and service-led insight that can take your business in the right direction and help you beat the competition. Give yourself your best shot with a free Customer Thermometer account.
