Add 1-click feedback and rating buttons directly to your Outlook email signatures, giving customers a simple way to share feedback.
Customers click to leave a rating and can add a comment to explain their response. Customer Thermometer can alert your team to feedback in real time, helping you see what customers are saying and take action quickly.
An Outlook signature survey is a short feedback survey embedded directly into an Outlook email. Recipients can click a rating icon to share how they feel, turning everyday email conversations into opportunities to collect customer feedback.
With Customer Thermometer, you can add a brandable 1-click survey to Outlook emails and collect feedback across customer service, support, account management and other customer interactions.
Rather than relying solely on occasional surveys, Outlook email signature surveys give customers a simple way to share feedback as conversations happen. Their first click records their response, with the option to provide additional comments and context afterwards.
3 easy ways to get your signature survey
Outlook is the most popular email service in the world. We have 3 easy ways for you to
create your Outlook signature survey:
Add Customer Thermometer to Outlook 365 and collect identifiable feedback linked to individual email interactions.
Automatically deploy Outlook signatures and feedback options across your organization using a compatible signature management platform.
Add a Customer Thermometer survey to an Outlook signature manually, making it a straightforward option for individual users and smaller teams.
Need an Outlook Signature Management tool?
Need to manage email signatures and feedback surveys across a larger team?
Customer Thermometer integrates with Exclaimer, allowing organizations to automatically deploy consistent Outlook signatures with 1-click feedback options across users.
This can make it easier to roll out customer feedback across larger teams without requiring individual employees to manually configure their own Outlook signatures.
And what happens when customers click?
The first click records the customer’s rating. They can then be taken to a brandable, context-sensitive landing page where they can add a comment and explain what’s behind their response.
Feedback appears in Customer Thermometer’s real-time reporting, helping you see how customers feel, understand the context behind individual responses and identify feedback that needs action.
You can also configure alerts for feedback and use integrations to make responses available to the teams and tools that need them.
Compare the three options below to find the setup that best fits your organization.
| 365 Add-in | Signature Manager | Standard Signature | |||
| Automatically identify recipients |  |  | |||
| Rapid rollout across large teams (1,000+ users) | | | |||
| Attribute feedback to an individual email | | | |||
| Ideal for an individual user or small team | |  | |||
| Capture ratings and comments | | | | ||
| Real-time reporting | | | | ||
| Real-time alerts | | | | ||
| Full API and webhooks | | | | ||
| NPS | | | | ||
| Custom survey icons | | | |
The market leader in engaging feedback
Turn Outlook survey responses into useful, actionable insight with out-of-the-box reporting and real-time dashboards.
Track customer feedback using metrics including CSAT, NPS, TempTracking and league tables. View live comments, monitor targets, schedule reports and export your data for further analysis.
You can also use webhooks to trigger actions in other applications and integrations to make customer feedback available across the tools your teams already use.
This means feedback collected from Outlook doesn’t have to sit in a dashboard. Your teams can see what customers are saying and act on it where they already work.
We want every Customer Thermometer customer to get the most from our software and feel supported along the way.
Our support team has even earned the nickname the ‘Ministry of Magic’, reflecting the friendly, hands-on support we aim to provide. Whether you need help setting up your Outlook surveys or getting more from your feedback, our team is here to help.
Feedback no matter what size you are
From startups to global brands, thousands of customer-obsessed companies
in over 160 countries use Customer Thermometer
Customer Thermometer integrates with 100s of other services
gmail
Zendesk
Salesforce
ServiceNow
ConnectWise
How To Create Surveys in Outlook
Every customer email is a touchpoint. Adding a simple feedback question to your Outlook signature gives customers an opportunity to tell you how they feel as part of the conversation they are already having with your team.
Instead of sending a separate questionnaire after the interaction, an Outlook signature survey makes feedback part of everyday communication.
Customers can select a response directly from the email they are already reading. Their first click records the rating, making it quick and easy to tell you how their experience was.
Outlook surveys can be used across customer support, account management, sales and other email interactions.
That means you can collect feedback at multiple customer touchpoints rather than relying on a single survey or one system to tell you how customers feel.
A rating tells you how a customer feels, but the context behind it is often just as important.
After clicking, customers can leave additional comments to explain their response, helping your team understand what’s working and where there may be a problem.
Customer Thermometer can alert your team when feedback arrives and make responses available through reporting and integrations.
This helps teams identify unhappy customers, follow up where appropriate and close the loop rather than leaving useful feedback sitting in a dashboard.
Outlook signature surveys can be used to collect feedback on different parts of the customer experience depending on the question you ask.
Common uses include:
The best Outlook survey questions are short, clear and directly related to the experience you want to measure.
How satisfied are you with the service you received today?
How did we do helping you today?
How happy are you with the service I provide?
How would you rate your experience with us?
How are we doing?
Keeping the same question over time can make it easier to compare responses and identify changes in customer sentiment.
Whether feedback can be identified depends on how your Outlook signature survey is set up.
With Customer Thermometer’s Microsoft 365 Add-in, recipient and sender information can be associated with responses, giving teams context about the customer interaction behind the feedback.
Standard Outlook signatures work differently because the signature itself is static. Where appropriate, respondents can instead be asked to provide their email address after leaving their initial rating.
Choose the Outlook setup that matches the level of context and identification your team needs.
Keep your Outlook survey simple and relevant to the conversation.
There are several ways to add Customer Thermometer to Outlook, including the Microsoft 365 Add-in, signature management and a standard Outlook signature.
For detailed setup instructions, follow our step-by-step guide to inserting a survey in Outlook.
Turn everyday customer emails into opportunities to listen.
Add 1-click feedback to Outlook, understand what’s behind each response and give your teams the insight they need to take action.
Or contact our team if you’d like help choosing the right Outlook setup.
An Outlook signature survey is a short feedback survey embedded into an Outlook email. Recipients click a rating icon to share feedback as part of an existing email interaction.
Yes. Customer Thermometer can add feedback and rating options to Outlook emails using a Microsoft 365 Add-in, signature management solution or standard Outlook signature.
Create your survey in Customer Thermometer, choose your question and response options, then add it to Outlook using the setup that best fits your organization. For detailed instructions, follow our Outlook survey setup guide.
Yes. After selecting their initial rating, customers can be taken to a brandable landing page where they can leave additional comments and context.
This depends on the setup. Customer Thermometer’s Microsoft 365 Add-in can associate sender and recipient information with responses. Standard Outlook signatures work differently and can ask respondents to provide identifying information after they leave their initial rating.
Yes. You can customize your feedback question, rating icons, branding and follow-up experience to fit your organization and the customer interaction.
Use a short question directly related to the experience you want to measure. Examples include “How did we do today?”, “How satisfied are you with the service you received?” and “How would you rate your experience with us?”
(Post last updated October 1, 2026)
