Posts

Average Survey Response Rate – What You Need to Know
When creating and distributing a new survey, people often want to know what response rate they are likely to receive. And unfortunately, because response rates are influenced by a multitude of factors, it’s never easy to forecast.
But,…

Seth Godin’s survey tips
Seth Godin is known for being ahead of his time.
Back in 2011, a post appeared on his site: Seth Godin's survey tips for getting the most out of customer surveys.
It was short and sweet, as is always the case with Seth. What's really…

Client satisfaction surveys: should you do them?
Why are customer satisfaction surveys important?
The eternal question for marketing, PR and similar services agencies is, "should we or shouldn’t we undertake a client satisfaction survey programme with our clients?"
What are the pros…

The critical question: how are we doing for you?
How is our survey creator doing for you?
One of Customer Thermometer's customers is a big PR agency. I wanted to share with you the way that they are monitoring their most important customer accounts, and how they've built the process of regularly…