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Average Survey Response Rates - What You Need to Know
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Average Survey Response Rate - What You Need to Know

When creating and distributing a new survey, people often want to know what response rate they are likely to receive. And unfortunately, because response rates are influenced by a multitude of factors, it’s never easy to forecast. But,…
Seth Godin Surveys
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Seth Godin's survey tips

Seth Godin is known for being ahead of his time. Back in 2011, a post appeared on his site: Seth Godin's survey tips for getting the most out of customer surveys. It was short and sweet, as is always the case with Seth. What's really…
investing in customers
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5 ways to treat your customers as investments

Investing In Customers The people who put their hands in their pockets to pay you are your only source of revenue. So it pays to think of them as investments that you can plan, make and then nurture over the long term. Thinking this way…
5 reasons online customer satisfaction surveys don't work
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Customer satisfaction can be measured with just one question

Most weeks, we get asked the question, "But we have to ask 10 questions in our customer survey - will Customer Thermometer work for us?" We answer that question in a number of ways: What do you do with the data once you have it? Can you…
5 reasons online customer satisfaction surveys don't work

Feedmyapp.com features Customer Thermometer

Our Survey app has been reviewed! We're delighted today to find that the cool folks over at Feedmyapp - one of the best web 2.0 directories on the Internet has featured the coolest customer satisfaction survey tool on the Internet... Customer…
5 reasons online customer satisfaction surveys don't work

5 reasons online customer satisfaction surveys don't work

Online customer satisfaction surveys don't work. There's a survey response rate crisis and customer experience professionals need to be aware of the 5 drivers causing it. Here's why... 1. Online surveys don't drive service improvement. This…