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Seth Godin Surveys
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Seth Godin's survey tips

Seth Godin is known for being ahead of his time.Back in 2011, a post appeared on his site: Seth Godin's survey tips for getting the most out of customer surveys.It was short and sweet, as is always the case with Seth. What's really…
Seth Godin Surveys
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Customer experience ideas in 2 minutes: Stew Leonard's thankyou notes

Seth Godin's book Purple Cow has a case study on Stew Leonard's grocery store. Stew, the owner, had a comments box by the door. Whenever a customer put a comment into the box, Stew would personally write them a note to say thank you. On the…