Happiness factor

A single, simple metric for gauging satisfaction 

Customer Thermometer calculates (and updates in real time) a “Happiness factor” for each Blast and for your entire account (on the main dashboard).

So for each Email Thermometer Blast or Embedded Thermometer Blast, we provide a Happiness factor to compare every Blast.

It is calculated as follows:

%age happy (GOLD + GREEN RESPONSES) / Total responses

The example shows a Happiness factor of 54.2%

Variances (in this case – 29.2) are calculated as shown here.

Updated on June 13, 2018

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