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Setting up a MailChimp Thermometer

Use Customer Thermometer with MailChimp as a footer to get feedback on your newsletters or
Send MailChimp campaigns to ask for feedback on your business.

Create your Mailchimp Embedded Thermometer

Create a new Embedded Thermometer.

Choose “Mailchimp” from the i) Embedded Thermometer type drop down box.

Generate your embed code

Click the Generate embed code button. You will see a window popup.

Add / edit the MailChimp Merge tags as shown below.

To create and use additional Merge tags (which will track additional data about your contacts, click here.

These variables will provide identifiable feedback and dictate which data is captured alongside Customer Thermometer rating.

Click “Generate HTML” and copy the HTML code generated.

Add Thermometer icons to your templates or campaigns

Navigate to an email template or email within a campaign and edit it as you normally would.

To display your Thermometer icons, you will need to add an HTML block. Select the “Code” element and drag it to the relevant part of your email body:

Select the default code which appears in the Code window and select it (ready for overwriting).

Paste in your embed code into the Code window, copied from above.

Click “Save and Close”.

You’ll then see the icons with their tracking links appear:

Customize the HTML code as you see fit, to merge the design in with your newsletter.

Don’t forget you can create your own icons and just attach our tracking links.


Updated on July 14, 2017

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