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Setting up an Oracle Eloqua Thermometer

Create your Oracle Eloqua Embedded Thermometer

Create a new Embedded Thermometer.

Choose “Basic HTML” from the i) Embedded Thermometer type drop down box.

Ensure you disable address capture on Landing pages.

Generate your embed code

Click the Generate embed code button. You will see a window popup.

Choose your Oracle Eloqua Field merges

A “Field merge” within Oracle Eloqua are the variables associated with a particular contact record, such as an email address or first name. We can use Field merges to display information on a Landing page, or within our tracking links. (It’s just like a mail merge in Word).

Using them will ensure your responses are identifiable and not anonymous.

Embed code popup

Field merge codes are unique to your Oracle Eloqua set up.

Decide which contact Field merges you’d like to capture from a response. Typical examples would be email address, first name, surname, campaign name, account manager, country, city etc.

Many of these codes will likely be default, however to ensure accuracy, confirmation is needed.

To do this, head into your components library, select Field merge and double click the elements you’d like to capture. You’ll then find the Field merge within the Name field.

In the example below, the Job title field is “Job title”. Others may be more obscure, like “First_Name1”.

Confirming Field merge names

Once you’ve recorded all of your Field merges to be captured, move on to the next stage.

Note, an alternative method to finding your Field merges is to head into your Oracle Eloqua email editor and temporarily insert Field merges into your email, using the chooser and examine their names in the HTML source on the right.

Add your Field merges into Customer Thermometer

It’s now time to connect the two apps together. To do this, you will need to add the Field merges to the popup. Eloqua asks for this in a specific way.

You’ve written down your Field merges. They need to be surrounded by the following tags:

Field merge syntax

They will then be recognised by Eloqua as Field merges and will populate your Contact’s details inside Customer Thermometer.

Other examples are below (THEY MAY NOT BE CORRECT FOR YOUR SETUP!):

Field merge examples

Add each of these to the Customer Thermometer embed code popup, including any other custom fields you’d like to see tracked (such as account manager etc):

Adding Field merges

Click “Generate HTML”.

Add your embed code to Oracle Eloqua

You will now see the HTML snippet generated by Customer Thermometer. The yellow highlight in the code below indicates that the Field merges are now included within the tracking links.

HTML snippet generated

Click and copy that code to your clipboard and then head into Oracle Eloqua.

Add this snippet to the relevant part of a multi step or a simple email campaign.

Ensure you paste the code into the correct place within the HTML editor:

1-click survey within Eloqua

Save the template.

Oracle Eloqua, will actually change the syntax of Field merges automatically. This is correct.

You can now send out your email to your contacts and all responses will contain the details pulled from each contact that you’ve set.

To add or edit the Field merges that you capture, head back into your Thermometer set up and generate your embed code again, using different variables. Responses will continue to be assigned to that Blast, even though you’ve regenerated the HTML snippet.

Updated on March 13, 2018

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