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Writing responses into Salesforce using webhooks


This article describes how to write back a Customer Thermometer rating against an object within Salesforce using webhooks.

Please note you’ll need to use a Custom Field for the Object Record ID when generating your Thermometer code in order for the below to work. If you already have your Thermometer code live, you’ll need to re-generate your thermometers containing the Object Record ID in one of your spare Custom Fields. You’ll then need to replace your existing code with the new version that contains the new Custom Field. There will be a different Record ID for each type of Salesforce Object.

Example of Record IDs placeholders to be added to Customer Thermometer’s custom fields:

Account Object: {!Account.Id}
Contact Object: {!Contact.Id}
Opportunity Object: {!Opportunity.Id}
Case Object: {!Case.Id}
Task Object: {!Task.Id}

Step 1 – Create a new Webhook

Firstly, you’ll need to create a new webhook by following the Configuring a webhook guide . You’ll need to sign into Zapier, head to ‘Make a Zap!’ and then search for ‘Webhook’. Select ‘Catch Hook’ and hit ‘Save and Continue’ to create your URL which will be copied into your webhook within Customer Thermometer.

In Customer Thermometer, you’ll need to add a name for your Webhook, paste in your URL from Zapier, select your event triggers, select your linked Thermometer(s) and hit save. If you get stuck, we recommend running through the configure a webhook user-guide mentioned above.

Scroll down to the bottom of the Settings tab once more and select the ‘Test fire webhook’ button to test your webhook. The status should state green if successful.


Step 2 – Set up relevant custom fields

Next, within Salesforce, you need to create the custom fields that we’ll be storing the Customer Thermometer rating against.

You can do this via:

Visit Setup > Object Manager > Object (Account, Case, Contact, Opportunity… etc) > Fields & Relationships

Set up a new Picklist field. We’ve called it “CT rating” – though, it can be called anything you like.

In order to view the data, make sure this field is then added to the relevant user views.

This process is shown for Salesforce Lightening. For Classic, you would go to:
Visit BUILD > Customize > Object (Account, Case, Contact, Opportunity… etc) > Fields


Step 3 – Icons instead of text (Optional)

This is a nice to have, but a powerful addition.

Create a second custom field in your chosen Custom Object. This will then be directly linked, via formula to the original CT Rating field, we created earlier.

Visit BUILD > Customize > Object (Account, Case, Contact, Opportunity… etc) > Fields

Set up a new Formula (Text) field. We’ve called it “CT Temperature”.

In the formula area, enter the following code:


The word OBJECTNAME needs to be related to the chosen object, for cases, it would be CASE.

Save that field and then you’ll need to upload the 5 icons which the Formula refers to.

Download each of the 5 images below to your hard drive.

Right click and choose “file save as” (or the equivalent) on each image:




The image upload area is hidden away in BUILD > Develop > Static Resources

Click ‘NEW’ in the Static Resources screen and then upload each image separately.

Ensure you name the images exactly as they are referred to in the Formula above.


Step 4 – Test it!

Return to Zapier and click the ‘Ok, I did this’ to take you to your test which you can review by hitting the arrow. You should see the test webhook result that was fired from Customer Thermometer. Then click continue.


Step 5 – Choose an Action App

Follow the ‘Your Zap currently lacks an Action step. Add one now!’ button and select Salesforce.

We then want to choose ‘Update Custom Object’ as the action. Then click ‘Continue’.

Next, authenticate your Salesforce account with Zapier. It’s nice and simple and all from one click (Connect an Account).

Once authenticated, click Continue and we’re onto setting up the template. Here is where the magic happens!

For this example, we’ve chosen Opportunity. But again, you would choose your relevant Salesforce object.

Within the Object Field, this is where the Record ID will be pulled in, which we added earlier to the Customer Thermometer code (See the blue section at the top of the page).

Clicking on the dropdown arrow, this will then populate all records from this Object. At the very bottom of this list, there should be an option for ‘Use a Custom Value (advanced)’.

This will then populate a new free text box called, ‘Custom Value for Object ID’. Clicking the icon on the far-right, you then need to select the Custom Field that you have stored the Record ID in. It won’t show currently as we’ve only pulled through the test webhook result.

Once this has been set, we need to add the data that we’ll be updating every time the webhook is fired.
Further down the page, you’ll find the Custom Field (CT rating) from Salesforce that we added in Step 2.

Clicking on the far-right icon, then scrolling down until you find ‘Response’.

Then Continue. If you’ve got no errors, we’ll need to use the ‘Skip the test’ as the data isn’t available within Zapier yet.
Then Continue again.

Your Salesforce setup is now complete. Remember to switch your Zap on and then click a rating from your Salesforce Thermometer to give it a try!

Updated on October 9, 2019

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