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Webpage surveys

It is possible to add Customer Thermometer feedback buttons to webpages to gather feedback on a specific page or set of pages. Many of our customers do this.

How to set up a webpage Thermometer

Create a new Embedded Thermometer template. You can choose either the Basic Links or Basic HTML Embedded Thermometer type depending on how you’d like to insert your survey into your webpage.

If you would like to offer people the option to leave their email address on the landing page, then you can enable an email capture field on the ‘Landing page setup’ tab.

Once you have generated your links, you can paste or insert your chosen icons onto your webpage and then simply attach the relevant response link to each one. If you’ve generated HTML, simply copy your survey HTML and insert into your webpage HTML.

If you will be placing the Thermometer in more than one location on your website, we recommend¬†generating a unique set of response links for each location, entering the page name/title into the ‘Custom 1’ field each time. You can then use this data to track which location the rating came from.

Here’s an example of our webpage survey you can find on our site.


With so many bots around – it is possible, depending on your website, that you will receive ‘rogue’ responses. It’s normally possible to spot them, as their “User agent” names will be specific, however, if you ever need a hand reviewing your data the Ministry of Magic support team will be happy to help.

See below to see how to identify the user agent:

Ongoing rogue bots, can then be blocked, using ClickBlocker.

Updated on December 8, 2020

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