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Social media ups the ante on customer satisfaction - guest post

It's important to know what is customer satisfaction in the digital age As Social Media continues to permeate our everyday lives, it becomes even more imperative for businesses to gauge customer satisfaction and consumer response. Now, when…

Customer Thermometer launches v1.6

The evolution continues, thanks to customer feedback We’re excited to announce that v1.6 of Customer Thermometer has just gone live.Below, we’ve listed the new functionality that’s now available.There's also a video demo to show…
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Don't survey... solve!

I chanced upon a fascinating statement on a blog today. In it, the writer talks about his experience of raising tickets with a an IT support company.He says that despite being sent myriad surveys to gain a sense of his general customer satisfaction,…

2 min takeaways: personalised food (Element Bars)

Great Customer Service Example Element Bars allow you to personalise what goes in the energy bar you order from them, and even personalise the label. You order a dozen at a time and you can choose everything from the consistency to the fruit,…

Heathrow Airport has got it right

We all know what it's like going through airport security - generally unpleasant. Clearly London's Heathrow Airport is interested in making the whole experience better and have decided to do something about it.At a slight risk to my personal…
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Customer Thermometer College launches today

We are pleased to announce the launch of Customer Thermometer's free online college today.The college features bite-sized video training on all aspects of using Customer Thermometer, from creating email surveys that generate great responses,…

Liberal Democrats G2G chooses Customer Thermometer

The Liberal Democrats' Grassroutes to Government (G2G) executive has chosen Customer Thermometer to help give a regular snapshot of the party mood. The software will allow G2G network members to feed back about how they feel the party is doing…
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Take the pain away from your customers

 Everywhere we turn at the moment, we find people writing about onerous customer satisfaction surveys. You know - the 20 page or 10 question one, when actually all the company really wants to understand is how you felt about the service/widget/journey…

Customer Thermometer releases v1.5

Despite yesterday being April Fools day, it was a great day for Customer Thermometer. After a few weeks of listening to feedback, planning and coding, we are proud to release Customer Thermometer v1.5 which is now available to you when you log…
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NY Times says customers suffering from survey fatigue

We were delighted to see an article in this week's New York Times claiming that long customer surveys are causing an onslaught of 'survey fatigue".The piece claims that response rates to long surveys are plummeting as a result. Music to…

How to cut your client attrition rate in half. In 2 months.

Recently, we received one of those emails you dream of receiving from a customer of Customer Thermometer. It said: "I must say I absolutely love your program - I think you've changed the very future of my company! Thanks! " Whatever you do,…
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Ask bland questions? You'll get pointless results.

I recently met with a large residential cleaning company. They had been running an online customer satisfaction survey every year for 3 years and wanted to find a new way of doing things.In the spirit of co-operation, they shared their…