70 customer service quotes from experts

Looking for great customer service quotes and customer support quotes for your next presentation or team meeting? Here are 70 of the best from the world’s top thinkers, writers and leaders. So good, some of these adorn our office walls…

Customer service quotes about managing a customer support team

  1. “The most carefully crafted and well meant mission statements will not motivate team members to provide awesome service unless they can see some benefit to themselves in providing such a service.” – Dr Paddi Lund
  2. “Good ideas are common – what’s uncommon are people who will work hard enough to bring them about.” – Ashleigh Brilliant
  3. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected” – Steve Jobs
  4. “If you are serious about winning at the highest level you have to be serious about not having a single rock in your team. It’s often the most experienced person in the organisation who is unteachable.” Sir Clive Woodward
  5. “Discover what is unique about each person and capitalize on it.” – Marcus Buckingham
  6. Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new…If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.” Seth Godin
  7. “If you love your company and love what you do, you will serve your customers better—period!” – Tom Peters
  8. “We treated our customers like our best friends. You don’t route your best friend’s call to an automated system!” – Derek Sivers
  9. “Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot
  10. “You must be able tout through the clutter and zero in on the emotions or facts or events that really matter.” Marcus Buckingham
  11. “Since it’s so expensive to gain new customers today, what can you do to establish an unbreakable bond?” – Chet Holmes
  12. “Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity.” – Leon Gorman
  13. “Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work. – Martin Oliver
  14. “Consumers are statistics. Customers are people.” – Stanley Marcus
  15. “Hardships often prepare ordinary people for an extraordinary destiny.” – CS Lewis

customer service quotes for meetings

Customer service quotes about delivering excellent customer support

  1. “Excellence comes from human beings doing things of value that customers find memorable.” – Tom Peters
  2. “A raving fan relationship goes far beyond your company’s product. If you don’t listen to your customer’s thoughts to learn his needs and desires, you fail to give him what he needs as a product because you simply don’t know what that need really is.” – Ken Blanchard
  3. “Maturity is when all of your mirrors turn into windows.” – Anon
  4. “Leaders at tuned in companies largely ignore the competition. Instead, they focus their energies on the problems that buyers are willing to spend money to solve.” Stull, Myers & Meerman Scott
  5. “Listen hard to your customers. (and then listen some more) – Fallon & Senn
  6. “Satisfied customers are less likely to tell their friends” – Seth Godin
  7. “If they like you, and they believe you, and they trust you, and they have confidence in you…. then they may buy from you.” – Jeffrey Gitomer
  8. “The longer you wait, the harder it is to produce outstanding customer service.” – William H. Davido
  9. “The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton
  10. “When you make a mistake, there are only three things you should ever do about it: admit it, learn from it, and don’t repeat it. ” – Bear Bryant

customer service quotes for presentations

Customer service quotes about the relationship between customer support and sales

  1. “Make a customer, not a sale.” – Katherine Barchetti
  2. “Know what your customers want most and what your company does best. Focus on where those two meet. – Kevin Stirtz
  3. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter
  4. “Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.” – Dale Carnegie
  5. “He profits most who serves best.” – Arthur F. Sheldon
  6. “I don’t like customer service, because I don’t believe the customer should have to pay and help out too.” – Jarod Kintz
  7. “Sales without Customer Service is like stuffing money into a pocket full of holes.” – David Tooman
  8. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
  9. “Revolve your world around the customer and more customers will revolve around you.” – Heather Williams
  10. “Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral.” – Rick Tate
  11. “The purpose of a business is to create a customer who creates customers.” – Shiv Singh
  12. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
  13. “Your most unhappy customers are your greatest source of learning.” – Bill Gates
  14. “A business absolutely devoted to Customer Service Excellence will have only one worry about profits. They will be embarrassingly large.’ – Sir Henry Ford
  15. “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp

customer service quotes 3

Customer service quotes about the strategic importance of customer support

  1. “The customer experience is the next competitive battleground.” – Jerry Gregoire
  2. “Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!” Tom Peter
  3. “Kind words can be short and easy to speak, but their echos are truly endless. – Mother Teresa
  4. “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” – Mark Cuban
  5. “The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams
  6. “Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal.” – Maurice R. Franks
  7. “Consistency is the key to maintaining and achieving momentum” – Darren Hardy
  8. “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf
  9. “There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken
  10. “Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
  11. “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” – Zig Ziglar
  12. “As far as customers are concerned you are the company. This is not a burden, but the core of your job. You hold in your hands the power to keep customers coming back – perhaps even to make or break the company.” – Unknown
  13. “Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf
  14. “Excellent firms don’t believe in excellence – only in constant improvement and constant change.” – Tom Peters
  15. “Listening to feedback makes customers feel more appreciated and part of the value creation process.” – Ray Poynter


Customer service quotes to make you think a bit harder about customer support delivery
  1. “If there’s a discrepancy between what you say and what you do, I’m going to believe what you do every time” – Darren Hardy
  2. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
  3. “Everything starts with the customer” – Louis XIV
  4. “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford
  5. “A sale is not something you pursue, it is something that happens to you while you are immersed in serving your customer.” – Anon
  6. “Be everywhere, do everything, and never fail to astonish the customer.” – Macy’s Motto
  7. “Being on par in terms of price and quality only gets you into the game. Service wins the game.” – Tony Alessandra
  8. “Customer complaints are the schoolbooks from which we learn.” – Anon
  9. “Biggest question: Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?” – Jeffrey Gitomer
  10. “Common sense is of paramount importance in business and customer service.” – Anon
  11. “If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” – Mark Perrault
  12. “The customer’s perception is your reality.” – Kate Zabriskie
  13. “Good customer service costs less than bad customer service.” – Sally Gronow
  14. “Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.” – Gary Comer
  15. “You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer

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