TL;DR
GetFeedback Direct is being retired on December 31st 2026. After that date, account access ends, and SurveyMonkey has not confirmed how long customer data will be retained. (GetFeedback Digital, the website feedback product, continues under the name ‘GetFeedback’.) The recommended migration path is SurveyMonkey Enterprise, but it isn’t the only option. Customer Thermometer offers a straightforward alternative: one-click surveys answered inside the email itself, a dedicated Salesforce app, and a simple route for bringing your historical data across.
GetFeedback, the customer survey and experience platform acquired by SurveyMonkey in 2019, is heading for the sunset. The official retirement date is December 31st 2026, and existing customers are being encouraged to migrate to SurveyMonkey Enterprise.
Not every GetFeedback customer will want to make that move. Many chose the platform precisely because it was simpler and more focused than a full enterprise survey suite. For those teams, migrating into one now may feel like a step in the wrong direction.
This guide explains why GetFeedback is closing, what the deadline means for your data, and why Customer Thermometer is worth considering as its replacement.
Why is GetFeedback closing down?
SurveyMonkey acquired GetFeedback in 2019 and has run the two platforms largely separately ever since. It has now decided to consolidate its products into a single enterprise platform. Qualtrics is doing the same with Delighted. Consolidation after acquisition is common in the software industry, but it leaves existing customers with a decision to make, particularly those who valued GetFeedback’s simplicity and its focused Salesforce integration.
Is all of GetFeedback shutting down?
No. Only GetFeedback Direct, the product used for email and Salesforce-integrated surveys, is closing on December 31st 2026. GetFeedback Digital (formerly Usabilla), the website and in-app feedback product, continues under the shortened name ‘GetFeedback’.
The quick test: if you send NPS, CSAT or CES surveys by email or through Salesforce, you’re on Direct, and the deadline applies to you. If you only collect feedback through on-page buttons or in-app prompts, you’re on Digital and are unaffected. The rest of this guide is for Direct users.
Why the move to SurveyMonkey might not be right for you
SurveyMonkey Enterprise is a capable platform, particularly for deep-dive research, and for some teams the consolidation argument will be persuasive. But it is a significantly larger system than GetFeedback, and SurveyMonkey’s own guidance puts the recommended transition at around 90 days.
For teams that chose GetFeedback for its nimbleness and its Salesforce feedback integration, the move may feel like adopting a different product rather than continuing with a familiar one. SurveyMonkey was designed for complex surveys and long-form research; it has since added ‘one-touch’ options, but there is a difference between a platform that has added quick surveys to its repertoire and one built around them from the start.
Customisation on SurveyMonkey is also limited on most plans, and surveys typically sit behind a recognisable surveymonkey.com link. Recipients have learned to associate that link with long, generic questionnaires, and many will decide not to click before they have seen a single question. For transactional feedback, where response rate is everything, that first impression costs you responses.
Customer Thermometer is the original specialist in the one-click space. The entire platform is built around capturing high-volume, real-time responses from inside the email itself, with no forms or landing pages for the user to click through. Surveys are fully branded as yours, so there is no third-party link for recipients to hesitate over, and no association with lengthy questionnaires to shake off. If GetFeedback’s agility and simplicity were the reasons you chose it, that model is worth a close look. It also makes Customer Thermometer a credible alternative to SurveyMonkey itself, not just to GetFeedback.
Why switch your GetFeedback workflow to Customer Thermometer?
Moving from GetFeedback to a large enterprise platform is a significant undertaking. If you’d rather replace like with like, here is what Customer Thermometer offers:
- The original one-click model. Customer Thermometer pioneered the one-click survey on a simple principle: the most honest feedback happens in the moment. Responses are captured inside the email itself, which is why response rates stay high.
- Straightforward setup. No technical expertise is required. Your first survey can be live and integrated with Salesforce (or one of 70+ other tools) in minutes.
- A stable home for your data. Customer Thermometer is independent and not part of any consolidation programme. Historical GetFeedback data can be imported and retained alongside your new responses.
- Human support. Our Ministry of Magic support team is made up of real people, based in the UK, who will help you plan and run the migration themselves, rather than routing you through a bot or a ticket queue.
- A managed migration path. Export your GetFeedback history as a CSV and import it directly. Your Salesforce workflows and integrations can be mapped across so reporting continuity is preserved.
- Transparent pricing. Unused responses roll over to the next month, plans are zero-contract, and unlimited users/agents come as standard on every plan.
GetFeedback vs. Customer Thermometer: How do we compare?
If you’re weighing up your options and looking for a GetFeedback alternative, here is a side-by-side comparison of GetFeedback vs. Customer Thermometer, with SurveyMonkey included where relevant.
| Feature | GetFeedback | Customer Thermometer |
| Salesforce sync | Reliable at present, but heading into an enterprise migration. | A dedicated Salesforce integration that works within your Salesforce org, on both Lightning and Classic. |
| A stable home for your data | No – GetFeedback Direct is retired on December 31st 2026, and account access ends on that date. | Yes. Customer Thermometer is independent and stable; historical data can be imported and retained. |
| One-click responses | Available on both GetFeedback and SurveyMonkey, branded as ‘one-touch’. | The original one-click model. Feedback is captured inside the email itself, with no extra steps for the user. |
| Survey setup speed | Designed to be easy, particularly with Salesforce integration. | First survey live in minutes, supported by a dedicated Salesforce integration, user-guide and overview videos. |
| Support | Moving toward global enterprise ticketing. | UK-based human support from the Ministry of Magic team. |
| Pricing model | Affordable historically – but SurveyMonkey’s team plans are priced per user with a multi-user minimum, so costs rise with team size. | Usage-based, with no per-agent pricing and no contracts. Upgrade, downgrade or cancel at any time. The entry plan is roughly £37 ($49) per month. |
| User limit | SurveyMonkey’s entry-level team plan has a 3-user maximum. | Unlimited. Every plan includes as many users as you need. |
| Unused response rollover | No – unused responses do not roll over on GetFeedback or SurveyMonkey. | Yes. Unused responses roll over each month. |
| Response and comment alerts | Yes – GetFeedback offers response alerts at present, as does SurveyMonkey. | Yes. Alerts can be set for all responses, or for negative responses only, so issues are picked up immediately. |
Is it easy to migrate my data over to Customer Thermometer from GetFeedback?
Yes. The migration has three parts, and none of them requires starting from scratch.
Your history stays put
Export your data from GetFeedback in CSV format and import it directly into Customer Thermometer. Your NPS and CSAT trend lines stay intact, so you keep reporting continuity rather than resetting to zero. One practical note: SurveyMonkey has not confirmed how long data will be retained after the shutdown date, so it is worth exporting sooner rather than later.
Salesforce workflows map across
If Salesforce is central to your setup, our team can help you map your existing workflows (survey triggers, case-closure sends and response mappings) into our dedicated Salesforce integration. Customer Thermometer also integrates with 70+ other tools if other platforms are in use too.
We’re here to support you
The Ministry of Magic support team will walk you through the migration process and stay involved until you’re fully up and running. Most customers are live within days rather than weeks.
Plan the move now, not in December
The December 2026 deadline sounds distant, but rebuilding survey triggers and Salesforce workflows takes longer than most teams expect. SurveyMonkey’s own recommended transition period is around 90 days. After December 31st 2026, your account, and everything in it, is out of reach.
Export your data before anything else, then choose your platform and rebuild your workflows with time to spare.
If you want to evaluate Customer Thermometer before deciding, a free 10-survey trial is available. No payment or card details are required.
Why is GetFeedback sunsetting?
GetFeedback is sunsetting because SurveyMonkey, which acquired the platform in 2019, is consolidating its products into a single enterprise offering. After running the two platforms separately for several years, SurveyMonkey has opted for a ‘one-roof’ approach, the same pattern currently playing out with Qualtrics and Delighted. As a result, GetFeedback Direct will be retired at the end of 2026.
What date will GetFeedback be closing for good?
GetFeedback Direct closes on December 31st 2026. After this date, you will not be able to access any part of your account. Export your GetFeedback data and complete your move to a new platform well before the deadline.
What happens to my GetFeedback data after the shutdown?
Account access ends on December 31st 2026, and SurveyMonkey has not publicly confirmed how long (if at all) data will be retained after that. The safest approach is to export your full response history as a CSV now, while you still can, and import it into your new platform so your historical trends stay intact.
GetFeedback is telling me to switch to SurveyMonkey – do I have to?
No. GetFeedback (owned by SurveyMonkey) is recommending SurveyMonkey Enterprise, but there is no obligation to follow that path. It is worth taking the time to find a platform that fits your budget, works with your tech stack, and suits the way your team actually collects feedback.
What is a good GetFeedback alternative?
Customer Thermometer is a strong GetFeedback alternative, particularly if you chose GetFeedback for its simplicity and Salesforce integration. While other platforms are being folded into large enterprise suites, Customer Thermometer remains an independent, focused tool. Its visual, one-click response model makes it quick and easy for users to give genuine feedback in the moment.
What’s Customer Thermometer like compared to GetFeedback?
Customer Thermometer is a natural next step for teams that liked GetFeedback’s style. It offers visually engaging, one-click surveys that live inside your emails, with no lengthy forms and no separate pages for users to visit. The result is higher response rates and cleaner experience data.
Is it easy to switch to Customer Thermometer from GetFeedback?
Yes. A forced migration is rarely welcome, so the setup process has been kept deliberately simple: export your GetFeedback data as a CSV, import it, and connect your integrations. Most customers are up and running within days, and the Ministry of Magic support team is on hand throughout if you need assistance.
Does Customer Thermometer work with Salesforce?
Yes. Customer Thermometer offers a dedicated Salesforce survey app. Whether you use Salesforce as a CRM, a ticketing system or for marketing, it plugs into both Lightning and Classic. You can embed surveys into email templates or case-closure threads and see feedback appear on your records in real time. Our Salesforce guide explains exactly how it works.
Will my integrations still work on Customer Thermometer?
In most cases, yes. Customer Thermometer integrates with over 70 widely used tools, including Salesforce, Zendesk and Slack. 1-click surveys can be triggered automatically from your existing systems, and real-time alerts notify your team the moment a customer responds, which helps you recognise good work and act on issues quickly.
Can I trial Customer Thermometer before I commit?
Yes. Customer Thermometer offers a free 10-response trial with no payment or card details required. It is a straightforward way to test the one-click model against your current setup before making a decision.
