Do you know why people complain so little?
In Episode 3 of Customer Thermometer TV, Mark Copeman interviews Guy Winch Psychologist and author of “The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships, and Enhance Self-Esteem.”
He’s therefore the perfect person to be talking to about this particular subject.
Mark talks to Guy about some of the reasons why people don’t complain and also finds out why people complain so badly. This in turn has a knock on effect to the company who is not getting the feedback they so desperately need to improve.
“Complaints are gold for business” says Guy, and we totally agree.
Are you listening to your customers complaining? Are you encouraging your customers to complain?
Find out how to get it right in the interview below.
You can find out more about Guy and his work and follow him at www.guywinch.com