
Black Box Thinking: Book Review
Each fortnight I read something that looks new and interesting from the Amazon business books list. This week I read Black Box Thinking: Marginal Gains and the Secrets of High Performance by Matthew Syed.
Transformative reading. If you're…

Customer Thermometer College launches today
We are pleased to announce the launch of
Customer Thermometer's free online college
today.
The college features bite-sized video training on all aspects of using Customer Thermometer, from creating email surveys that generate great responses,…

5 ways you could lose your biggest client without knowing it
A short survey can save you a lot of trouble
Big clients, especially in the B2B world, can be a blessing and a curse. Whilst they bring in chunky revenue and provide a real focus for product or service development they can also be the cause…

Why crowdsourcing customer feedback doesn’t always work
Crowdsourcing customer feedback
Crowdsourcing, the concept of giving a task to a crowd to complete (most often using online tools) has been around for 4 years now, and has recently spawned the term 'communitysourcing'. Communitysourcing takes…

Why “permission feedback” is the future of customer satisfaction
ALl about permission feedback
Traditional methods of getting feedback from customers make it difficult for the customer and easy for the supplier.
If the customer is absolutely determined to give good or bad feedback, they will fill in…