How To Survey Guides

Did you know the average online survey response rate is less than 2%? That’s dangerously low and delivers potentially misleading results. It’s not always easy to figure out the best way to survey people. Whether you want to run a staff survey, customer survey, or survey your partners to find out what they think – there are myriad methods, tools, ideas, tips and approaches. Survey Guides can be really helpful in considering the optimal approach for your organization.

So, in this section you’ll find our best How to Survey Guides. In here we have collected together our best articles on the How to Survey topic, ranging from the best time to send survey emails, the right questions to ask in your surveys, advice on how long your survey should be to get the most well-rounded feedback, and the best way to get a great response rate.

CX Customer Experience Program 2021
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How To Keep Close To Customers: Customer Experience 2021

2021 is going to be utterly unique. Sweeping changes in our habits has created a rush to do everything digitally... One of the most fascinating bits of research to cross our desks of late is the ‘Gartner Top Strategic Technology Trends…
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How to kick off a great employee experience (EX) program in 2021

Businesses cannot survive without customers, but the same can be said about employees. It logically follows, therefore, that any organization invested in a customer experience (CX) program should place equal emphasis on employee experience…
CSAT NPS measures basket
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What should be in your basket of CSAT measures?

Customer success metrics and KPIs need to be reliable. They need to be telling your business useful truths. Customer intel you can act upon. Warnings you can heed. Triumphs you can substantiate. Cause and effect you can use to try to predict…
Inside the CX Masterclass
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Inside the Customer Experience Masterclass

Just the other day we held a virtual roundtable with CX rockstar Matt Watkinson. Matt is the best-selling author of The Grid and The 10 Principles Behind Great Customer Experiences. We called the event “The Leader’s Guide to Customer Experience”. Among…
Talking to Strangers Malcolm Gladwell Review
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Talking to Strangers by Malcolm Gladwell: Book Review

I had this book on the shelf for some time but was only inspired to pick it up when I felt the need to be connected with my fellow humans more than ever. Understanding, compassion and faith in each other seem so critical but yet so elusive when…
10 best business books 2020
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Our Best Business Books of 2020

What better way to look forward than with a pandemic-proof, anti-Covid anthology of the best books we’ve reviewed in 2020. Naturally, all 10 of these volumes are bursting with valuable insights to influence your next move in business and…
custom brandable feedback survey icons examples
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On-Brand Customer Feedback Icons Bursting with Creativity and Meaning

Emojis are everywhere on messaging platforms, and messaging platforms are even more popular than social media (which is also saturated with emojis). Bottom line: it’s an emojitastic world out there, and everyone including grandma is emoji-literate. Going…
customer support tips and secrets
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6 Spells for Magicking a Great Support Team

We have won global awards for our service (one from Her Majesty the Queen, no less). But we still see customer service as our life's work, our ultimate goal. Our software is all about being fantastic at customer service, and we want to live…
digital channel customer success
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How to do digital customer success and delight

Now’s the time to switch your physical customer touchpoints to virtual. If you haven’t already adapted your customer engagement for the long-term effects of Covid then do not despair. There are plenty of reasons to ‘virtualize’ physical…
post covid consumer behavior stats
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10 Customer Behavior Stats Showing the Impact of Covid

Six months after the first worldwide Covid-19 lockdowns, we're taking stock of what it all means for buyer behavior. We’ve collated 10 insightful facts from large-scale consumer studies conducted by some of the biggest research groups in…
Survey Response Drivers launch
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Response Drivers Are Go!

We all know feedback is really useful. But we also want to know what is driving it? You asked for it. We listened and worked really hard. So we are very proud today to introduce our sparkling new Drivers feature! 🏎️ You can now offer…
Employee engagement experience survey handbook
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How to do employee engagement in 2021

Few predicted ‘the Covid effect’ would last beyond a few weeks. Teams have been scattered into remote corners, disrupting the employee engagement that’s physically possible. Workplaces may not resemble their 2019 selves for years, or…