How To Survey Guides

Did you know the average online survey response rate is less than 2%? That’s dangerously low and delivers potentially misleading results. It’s not always easy to figure out the best way to survey people. Whether you want to run a staff survey, customer survey, or survey your partners to find out what they think – there are myriad methods, tools, ideas, tips and approaches. Survey Guides can be really helpful in considering the optimal approach for your organization.

So, in this section you’ll find our best How to Survey Guides. In here we have collected together our best articles on the How to Survey topic, ranging from the best time to send survey emails, the right questions to ask in your surveys, advice on how long your survey should be to get the most well-rounded feedback, and the best way to get a great response rate.

Victorian Plumbing customer excellence
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Customer excellence using feedback at Victorian Plumbing

Victorian Plumbing is one of the UK's largest online retailers of branded and in-house designed bathrooms and accessories. Based in Merseyside, UK, the company was founded in 1999 and with its focus on customer excellence, has gone…
5-helpdesk-best-practice
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The 5 best practices of a high performing helpdesk

The 5 best practices of a high-performing helpdesk There seem to be two schools of thought around helpdesks. You either look at them as a cost centre or a profit centre. A necessary evil, or a gold-plated opportunity. Whichever it is, and…
the 20 online survey
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How The 20 uses Customer Thermometer to help MSPs reach their ultimate growth potential

The fastest online survey in the West In the fast-growing world of IT managed service providers (MSPs), one innovative business is leading the market. By using customer feedback from the very heart of its interactions with customers, The…
online surveys soccer
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A look at how online surveys have made the headlines this week

Putting the boot into online surveys The humble online survey came under intense scrutiny from an unexpected source earlier this month when a top English Premier League team asked fans to rate the performance of its manager. Everton Football…
How to measure transactional NPS
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How to measure Transactional NPS

Pick a customer and imagine it’s the only one you have. Your first or your best – it doesn’t matter. With only one customer, you can afford the time to invest in understanding their motivations and be responsive to changing needs. But…
how to get customers to take surveys
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How to get customers to take surveys

The question of how to get customers to take your surveys could be solved by looking into research on persuasion and the concepts of consent. If you're looking to increase your response rate, read on... In his 1947 treatise on the ‘engineering…
feedback customer service
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Getting feedback on customer service, a case study

Getting feedback on customer service is notoriously challenging. Customers are busy and don't often have time to spare. We spoke to Customer Thermometer user Lanteria about their success at getting and using feedback on its customer service. Tell…
employee survey questions
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Employee survey questions - ideas

Employee survey questions - ideas Employees are busy, time-poor and more demanding than ever. What kind of questions should you be asking in your employee survey to keep on top of how they feel? Many businesses are now employing a large number…
tech support survey
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How our tech support survey helps this MSP keep its customers

Oxford Mac Solutions, is a UK based MSP (managed services provider) which has been a customer of Customer Thermometer for the last four years. We recently caught up with their CEO, Khalid Mehmood, who talked about his experiences of using…
Helix Sleep
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Personalization holds the key to customer satisfaction for Helix

CSAT case study: Helix Customer Thermometer client Helix is based in New York city, and offers personalized, custom made to order mattresses which are delivered direct to customers’ homes. In order to ascertain the ideal mattress for customers,…
2018 circle Logo
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2018 online survey trends

Here we present our online survey trends for 2018. 2017 was a rollercoaster year, bringing with it an avalanche of new trends and changes. We believe many of them foreshadow what's to come this year. Online chatter is noisier than ever,…
survey software advantage technologies
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Survey software dramatically ups customer feedback for Advantage Technologies

Advantage Technologies is an IT Managed Services Provider based in Michigan, USA. The company has more than 600 clients in seven states and has been listed in Inc. Magazine’s Fastest Growing Companies in America for 3 consecutive years. Josh…