How To Survey Guides

Did you know the average online survey response rate is less than 2%? That’s dangerously low and delivers potentially misleading results. It’s not always easy to figure out the best way to survey people. Whether you want to run a staff survey, customer survey, or survey your partners to find out what they think – there are myriad methods, tools, ideas, tips and approaches. Survey Guides can be really helpful in considering the optimal approach for your organization.

So, in this section you’ll find our best How to Survey Guides. In here we have collected together our best articles on the How to Survey topic, ranging from the best time to send survey emails, the right questions to ask in your surveys, advice on how long your survey should be to get the most well-rounded feedback, and the best way to get a great response rate.

CX pandemic megatrends stats customer behavior
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CX Megatrends: What's Driving The New Next

The pandemic has accelerated trends that were already bubbling away under the surface. We reviewed the pandemic reports of some of the world's leading consultancies, agencies and analysts to dig out the statistics and quotes that show how…
Tootris customer satisfaction
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How TOOTRiS Uses Customer Feedback as a Springboard Into Deeper Customer Engagement

Everybody loses when parents can’t get access to good childcare for their kids. Young children miss out on crucial early years education while parents – women especially – are compelled to withdraw from the workforce; diminishing their…
CSAT dashboard customized
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Reporting Ribbon launch 🎀

We've never been quite as excited about a release as we are today! We're thrilled to release into the wild our brand new 🎀 Ribbon 🎀 reporting feature. You can now make your own completely customized dashboard ribbon of mini reports…
7 ways to engage with the new normal customer
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7 ways to engage with the 'new normal' customer

It wasn’t so long ago when you had never before uttered the words “social distancing” and polite opinion considered the wearing of face masks in public somewhat eccentric. You don’t need me to tell you how much the world has changed. What’s…
examples of cool email signatures customer thermometer
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20 examples of cool email signatures

Unique Email Signatures - 20 Ideas and Examples Turn your everyday emails into a powerful marketing tool… Think for a minute about the number of emails your organization sends out each day. Every employee emails customers, partners and…
whats new customer thermometer 2020 Q1
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What's New So Far in 2020? Customer Thermometer Updates and Features

Now, more than ever, our customers are relying on us to provide insight into how customers and staff are feeling from a distance. So, we decided to give the lockdown pizza and Netflix a swerve, and instead we've been working incredibly hard…
Back to work Covid surveys feedback templates
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Back to work COVID-19 surveys and feedback: 6 templates

As many countries start to ease their initial lockdowns in the face of the Coronavirus/Covid-19 pandemic, companies and employees face the thorny challenge of how to go back to work safely. The Financial Times wrote earlier this week that…
CMD covid pulse feedback survey case study
CX through the crisis to recovery
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Managing customer experience: from crisis to recovery

In a single week in March, everyone had to learn to survive in a completely new way. “Ten years of change in one week” was how the New York Times characterised the way the Coronavirus pandemic has swept through society. Wherever you find…
How to get home working feedback from employees customer thermometer feedback
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18 Customer Satisfaction Survey Questions for 2020

Delighted customers will become your biggest promoters; there’s no denying that. However, how can you ensure every single customer is more than happy with your product or service? The answer is quite simple: ask them. Customer satisfaction…
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How to Navigate the Feedback Economy

Why are ratings suddenly so important? In the UK alone, online reviews influence an estimated £23bn of transactions each year (source: FT). At the same time, Amazon has filed more than 1,000 law suits against reviews abuse (source: Fortune).…