How To Survey Guides

Did you know the average online survey response rate is less than 2%? That’s dangerously low and delivers potentially misleading results. It’s not always easy to figure out the best way to survey people. Whether you want to run a staff survey, customer survey, or survey your partners to find out what they think – there are myriad methods, tools, ideas, tips and approaches. Survey Guides can be really helpful in considering the optimal approach for your organization.

So, in this section you’ll find our best How to Survey Guides. In here we have collected together our best articles on the How to Survey topic, ranging from the best time to send survey emails, the right questions to ask in your surveys, advice on how long your survey should be to get the most well-rounded feedback, and the best way to get a great response rate.

digital channel customer success
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How to do digital customer success and delight

Now’s the time to switch your physical customer touchpoints to virtual. If you haven’t already adapted your customer engagement for the long-term effects of Covid then do not despair. There are plenty of reasons to ‘virtualize’ physical…
post covid consumer behavior stats
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10 Customer Behavior Stats Showing the Impact of Covid

Six months after the first worldwide Covid-19 lockdowns, we're taking stock of what it all means for buyer behavior. We’ve collated 10 insightful facts from large-scale consumer studies conducted by some of the biggest research groups in…
Survey Response Drivers launch
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Response Drivers Are Go!

We all know feedback is really useful. But we also want to know what is driving it? You asked for it. We listened and worked really hard. So we are very proud today to introduce our sparkling new Drivers feature! 🏎️ You can now offer…
Employee engagement experience survey handbook
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How to do employee engagement in 2021

Few predicted ‘the Covid effect’ would last beyond a few weeks. Teams have been scattered into remote corners, disrupting the employee engagement that’s physically possible. Workplaces may not resemble their 2019 selves for years, or…
customer success service quotes and books
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5 Customer Service Quotes for the New Next

The shelves at Customer Thermometer HQ are always stuffed with the best customer service books and we love learning new things from big thinkers, industry commentators and – naturally – customers too. Sometimes the wisdom comes not from…
customer retention software technology toolbelt
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How to Upgrade Your Technology Toolbelt to Retain Customers

Retaining customers amid all that Covid throws at you is a tough ask. Fans of the longrunning ‘Lost’ TV series will see the similarities with crash-landing on a remote island. First you focus on surviving, but sooner or later you need…
MSP customer success playbook
home working cybersecurity tips
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5 Homeworking Cybersecurity Tips for CS and CX Teams

Enjoying the many virtues of living and working in a digital age means keeping your wits about you; avoiding a panoply of cyber threats from malware and spam to extortion and theft. And so it is with the situation that many customer service…
CX pandemic megatrends stats customer behavior
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CX Megatrends: What’s Driving The New Next

The pandemic has accelerated trends that were already bubbling away under the surface. We reviewed the pandemic reports of some of the world's leading consultancies, agencies and analysts to dig out the statistics and quotes that show how…
Tootris customer satisfaction
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How TOOTRiS Uses Customer Feedback as a Springboard Into Deeper Customer Engagement

Everybody loses when parents can’t get access to good childcare for their kids. Young children miss out on crucial early years education while parents – women especially – are compelled to withdraw from the workforce; diminishing their…
CSAT dashboard customized
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Reporting Ribbon launch 🎀

We've never been quite as excited about a release as we are today! We're thrilled to release into the wild our brand new 🎀 Ribbon 🎀 reporting feature. You can now make your own completely customized dashboard ribbon of mini reports…
7 ways to engage with the new normal customer
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7 ways to engage with the ‘new normal’ customer

It wasn’t so long ago when you had never before uttered the words “social distancing” and polite opinion considered the wearing of face masks in public somewhat eccentric. You don’t need me to tell you how much the world has changed. What’s…