Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. Enjoy!

customer service alert system
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Building a Customer Service Alert System that works

Let's set the scene Just like a smoke alarm can help you act when there’s fire, a customer service alert system can help you act quickly on customer issues. It's a method of alerting the right person in real time when a customer sends a…
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CSAT Stat of the Month

"80% of your future profits will come from just 20% of your existing customers"   What's the background? This is a well-known CSAT stat which is often cited in discussions about customer retention.It is known as the 80/20 rule,…
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Embrace simplicity -
The need for simple feedback tools

Technology is becoming more and more complex. Tools have unlimited configurations, bloated feature sets and complicated deployment requirements. Nowhere is this more true than in the realm of customer feedback. Customer surveys have become lengthy…
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CSAT Stat of the Month

"68% of customers leave as a result of perceived indifference" What's the background? This CSAT stat is quoted frequently, but where does it originate from?In 2008, John Gattorna, a visiting professor at Macquarie Graduate School of…
getting more out of surveys
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Our secrets to getting more out of surveys

When was the last time you filled out a survey from a business? Most people will have been asked for their opinion multiple times this week, if not today!Customer surveys are part of life now - and you need to make sure your business is…

Designing surveys for Microsoft Outlook

What makes a good survey design for Outlook? This article explains how to design a survey for Microsoft Outlook and some of the potential pitfalls. If you're looking to insert a survey directly into Outlook itself, then take a look at this…
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After the survey: Our 5 step repeatable process for handling customer feedback

Once a customer gives you feedback in you satisfaction survey, what should happen next? Sometimes, as a customer, it feels like we’re just shouting into a black hole with no chance of ever seeing a response. It’s incredibly disheartening…

Help desk customer satisfaction survey options

When we launched Customer Thermometer six years ago, our focus started with the marketing agency world. Six years later and our single biggest niche is the help desk customer satisfaction survey. Help desk customers from right across the world…
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BrightGauge and Customer Thermometer launch integration

We're delighted to announce our newest integration today, with leading BI dashboard BrightGauge.BrightGauge's dashboard application allows users to bring together data from multiple critical systems into one place, giving you a single place…
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Quick survey ideas

Sometimes you just want to send a quick survey to your customers, staff or partners.You might want to get a snapshot of how people feel about your product or service, super fast.Or you might want to ask people something regularly, so…
embed a survey in an email

Embed a survey in an email - get great email feedback

Embed a survey in an email: Do you know what your customers think of your email? You can easily embed a survey in an email to understand how customers feel about the service being given by your business.Everybody from your support team…
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5 common customer survey traps

At Customer Thermometer, we spend a lot of time researching the best ways to conduct customer surveys. But even if you follow all the great advice available, there are still plenty of pitfalls that might just catch you out. We've pulled together…