Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. Enjoy!

user feedback growth
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How user feedback can help you grow

Every business will grapple with growth at some point in time.Maybe growth has slowed down, and you’re not sure how to jump start it again? Maybe you’re growing too fast, and you’re not sure what to focus on? No one can see the future,…
Marin Software Customer Thermometer case study
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How Marin Software obtains actionable customer feedback

The need to understand what customers were thinking is what brought Marin Software to Customer Thermometer, to supercharge their survey workflow.Marin provides an innovative advertising platform that helps organizations harness and unify…
Building customer trust
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How to build customer trust

Making a purchase has always involved some level of customer trust.You trust that the product or service will be as advertised. You trust that the seller will deliver it on time. The seller trusts that you will pay them for their product…
CSAT thought leaders
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CSAT thought leaders you should follow

The relationship between customers, and the companies they buy from, is changing at breakneck speed.There are billions of us now online. We're engaging in a two-way dialogue with brands. The impact of social media is changing nature of…
customer testimonials
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How we source our high converting customer testimonials

“It’s super easy to set up and it really saved us a lot of time, and definitely a lot of money. I’m very pleased.” That’s a quote from just one of our many flattering customer testimonials. Sounds much better coming from them instead…
best customer support posts
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Our most popular customer support posts

It's so easy to catch a glimpse of an article you want to read, and then the day overtakes you!So, in one easy digest, here's our roundup of our 7 hottest customer support posts.Takes just minutes to browse and offers a wealth of insight. Why…
Seth Godin Surveys
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Seth Godin's survey tips

Seth Godin is known for being ahead of his time.Back in 2011, a post appeared on his site: Seth Godin's survey tips for getting the most out of customer surveys.It was short and sweet, as is always the case with Seth. What's really…
summer reading list 2017 business
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Lindsay's Summer Reading List 2017

The summer is upon us once again. If the sun lounger or hammock is calling you, but you fancy reading something that's both relaxing and useful this summer, check out my 2017 reading list.This is a combination of new business books and golden…
survey fatigue statistics blog header
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125 survey fatigue statistics

Our new research into survey fatigue has just been released! It's already been covered by Marketing Profs, Social Media Today and more.Featuring a ton of analysis and 125 data points, we asked 1000 people how they felt about providing feedback…
telco customer survey
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How Infiniti Telecommunications monitors CSAT across its units and partners

Infiniti Telecommunications is an Australia-wide telecommunications company. It provides telephony systems to small, medium, and large businesses and delivers ongoing customer support post-sale as well.Customer Thermometer has become…
short survey examples
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10 short survey examples from leading brands

If you're looking for a short survey, the chances are you know that your customers' habits are changing. Customers are busy, get a lot of email, and are hard to engage with. The shorter the survey you can build, the better - right?In fact,…
csat stat 68
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CSAT Stat of the Month: Resolve a Complaint Quickly...

"...and 9 out of 10 customers will buy your product/service again" What's the background? It's a commonly-held industry belief that resolving a customer complaint quickly will help you to hang onto that customer, and dramatically increase…