Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

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How to Create a Training Survey

Training surveys are becoming increasingly common in the workplace, making professional development a more rounded and thorough process. Be it a training needs assessment or a post-training effectiveness survey, asking employees for feedback…
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How to Get a Better NPS

Net Promoter Score (NPS®), first developed by Fred Reichheld and Bain & Company in 2003, is a well-established measurement of a business' reputation with its customers. It acts as a league table for competing companies to benchmark their…
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5 Best Free Online Survey Tools

Online survey tools have evolved enormously since first gaining popularity in the 1990s. Their continued and developing popularity is due to the fact that online surveys are simple and they work. Customer surveys enable businesses to continuously…
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How to Navigate the Feedback Economy

Why are ratings suddenly so important? In the UK alone, online reviews influence an estimated £23bn of transactions each year (source: FT). At the same time, Amazon has filed more than 1,000 law suits against reviews abuse (source: Fortune).…
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Why Customer Experience is Important for B2B

Business to consumer (B2C) enterprises have been embracing and leveraging the benefits provided by ever-changing, personalized customer experiences for many years. It’s therefore not surprising that business to business (B2B) vendors are also…
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Emoji Use in Business: a Research Report

Emoji, emoticons, icons and star and smiley ratings are all around us but how much do we really know about attitudes to their use in business? We wanted to find out! So we commissioned independent research; asking 1000 US citizens how and when…
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Make a Customer Survey in 60 Seconds

Once you’ve made the decision to start measuring your customer satisfaction levels and you’ve chosen Customer Thermometer to help you get your customer feedback, we know you want to get your survey out to the masses as quickly as possible. Well,…
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Customer Experience Strategies to Boost Loyalty

The average cost for a business to acquire a customer is roughly 5-25 times the cost for retaining a customer, so it's safe to say that it's worth investing in customer loyalty. But how *do* you maintain loyalty in your customer base? You…
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How to Create a Survey with Customer Thermometer

Deriving actionable, insightful feedback from clients and customers can often be daunting, but Customer Thermometer makes it both simple and a lot of fun. Creating your first survey with Customer Thermometer can be achieved in minutes - and…

Customer Satisfaction Surveys aren't working. Here's what you can do.

To know how satisfied your customers are, you need them to tell you. The trouble is, customers aren’t playing ball with surveys any more. Survey responses are at an all time low, generating a double-whammy of ‘non-response bias’ and…

Customer Ratings in Email - 6 Awesome Examples

So, now we know that 1-click feedback is a great way to get genuine and real-time customer ratings in email. But now the question is, how do we do this in the most effective - and awesome - way possible? We have a few of our own for our customers…