Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

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4 Foolproof Ways To Increase Customer Loyalty

You’ve worked hard to build a valuable, loyal customer base, and you don’t want to lose it. Churn is never good. But sustaining loyalty and customer retention is not as easy as just providing good service. Want to know how to measure, maintain…
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7 Steps to dominate B2B Customer Experience

B2C (business to consumer) organizations have been proactively managing customer experience for many years. Think of the restaurant or the retail store. You can go back more than a century for evidence of B2C outfits harnessing CX for business…
smiley face survey template

Smiley Face Survey Templates to Boost Responses

The smiley face survey is a really popular way of collecting customer feedback. It’s a step away from everyday written response options. And it’s so easy for customers to instinctively click the face that best sums up how they feel.  What…
Importance of Unbiased Customer Satisfaction Survey Questions
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Unbiased Survey Questions & Examples: The Complete Guide

A core aim of your customer satisfaction surveys should be accuracy. Sometimes the truth hurts, but the truth of what your customers think is absolutely paramount. As a result, writing unbiased survey questions could be the most important piece…
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20 Likert Scale Questions and Examples for 2021

Likert scales are rating scales often used in customer surveys. This form of rating scale is named after its inventor, psychologist Rensis Likert. A Likert scale is a psychometric scale that’s effectively used to assess the opinions, attitudes…
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Quick Survey Ideas and Examples to Engage Customers

Sometimes you just want to send a quick survey to your customers, staff or partners. You might want to get a snapshot of how people feel about your product or service, super fast. Or you might want to ask people something regularly, so…
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11 Essential Customer Satisfaction Metrics To Track In 2021

Tracking and measuring the satisfaction levels of your customers is critical for success. Poor customer satisfaction will result in lost customers and adversely affect your brand. How to measure customer satisfaction Customers become satisfied…
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The 10 Golden Rules Of Customer Survey Design

There’s a world of difference between well-designed and poorly-designed customer surveys. A great survey design doesn’t just look appealing, it gets you the insights you need.  Kicking off your optimum survey design When you want to survey…

The Ultimate Guide To Creating A Training Survey

The best training programs constantly evolve. And the best way to inform that is through the feedback of training participants. In this post, we’ll explain how to do that using training feedback surveys. What is a training feedback survey? Training…
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How to Embed a Customer Satisfaction Survey in Email

Customer survey emails are, in our world, questions you ask customers to get their feedback. One of the simplest ways to do that is to embed a survey into emails you're already sending out.  Email survey examples like this might include…
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How to Get a Better NPS Score

Ever wondered about Net Promoter Scores? Or more to the point, wanted to know what a good NPS score is and how to get one? Read on for our comprehensive guide. What is a Net Promoter Score (NPS) Score? Net Promoter Score (NPS®) was first…
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10 Email Survey Subject Lines For Great Response Rates

People are managing ever-increasing volumes of daily email messages. When they triage their unopened emails they look at two things: who the emails are from and the email subject lines. If you are looking for customer feedback, survey subject…