Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

10 different types of survey questions to use

Customer feedback is all about getting answers. For that you need questions to ask. There are many types of survey questions employed for different scenarios and purposes. Here we explore the 10 best kinds of survey questions, as well as how…

One Question Surveys: The Ultimate Guide with 10 brilliant examples

Among the research tools used by organizations to gain customer (or employee) feedback, surveys are the most common. The longer they are – and the more questions they contain – the more you can find out. However, long surveys take up more…

Survey Fatigue: Everything You Need To Know And How To Avoid It

Customer feedback surveys can offer significant insight. They allow you to identify what you’re doing right and what you’re doing wrong. They help organizations quickly identify necessary changes to products, services, and processes so they…
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On-Brand Customer Feedback Survey Icon Ideas Your Customers Will Love

Businesses strive to deliver a great customer experience that’s unique to their brand. That means bringing the brand into every customer touchpoint – including when collecting customer feedback. Even here, there are cool things you can do…
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The Ultimate Guide To Using Emoji Surveys

Emojis have been mainstream for over 10 years. Can you remember a time before emojis? They used to only be in messages, then they grew to social media posts and feedback buttons. Now they are so ubiquitous, you might not consciously notice them. Here…
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NINJIO’s secret weapon for gathering customer feedback

We were so impressed by NINJIO's creative and engaging use of Customer Thermometer, we just had to reach out to them and see if they'd let us share what they did. Luckily for us they agreed! Who is NINJIO? Simply put, NINJIO creates the…
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4 Easy Steps To Supercharge Your Customer Reviews

Some of your customers will be habitual users of review sites – most will not. Getting customer reviews on sites like Google, Yelp and Tripadvisor shouldn’t be left to chance. There are ways you can influence customers to do just that.…
how to sustain customer loyalty customer feedback solution satisfaction
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4 Foolproof Ways To Increase Customer Loyalty

You’ve worked hard to build a valuable, loyal customer base, and you don’t want to lose it. Churn is never good. But sustaining loyalty and customer retention is not as easy as just providing good service. Want to know how to measure, maintain…
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7 Steps to dominate B2B Customer Experience

B2C (business to consumer) organizations have been proactively managing customer experience for many years. Think of the restaurant or the retail store. You can go back more than a century for evidence of B2C outfits harnessing CX for business…

Smiley Face Survey Templates to Boost Responses

The smiley face survey is a really popular way of collecting customer feedback. It’s a step away from everyday written response options. And it’s so easy for customers to instinctively click the face that best sums up how they feel.  What…
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Unbiased Survey Questions & Examples: The Complete Guide

A core aim of your customer satisfaction surveys should be accuracy. Sometimes the truth hurts, but the truth of what your customers think is absolutely paramount. As a result, writing unbiased survey questions could be the most important piece…
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20 Likert Scale Questions and Examples for 2022

Likert scales are rating scales often used in customer surveys. This form of rating scale is named after its inventor, psychologist Rensis Likert. A Likert scale is a psychometric scale that’s effectively used to assess the opinions, attitudes…