Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

2021 mega trends customer service email
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A Meta Analysis of 2021 Mega Trends

Opinions of how the future will turn out can differ wildly, even among leading experts in their fields. And you won’t know who was right and who was wrong until long after the fact. There is no shortage of 2021 predictions to consult. We…
customer thermometer better nps score net promoter score
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How to Get a Better NPS Score

Net Promoter Score (NPS®), first developed by Fred Reichheld and Bain & Company in 2003, is a well-established measurement of a business' reputation with its customers. It acts as a league table for competing companies to benchmark their…
CX Customer Experience Program 2021
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How To Keep Close To Customers: Customer Experience 2021

2021 is going to be utterly unique. Sweeping changes in our habits has created a rush to do everything digitally... One of the most fascinating bits of research to cross our desks of late is the ‘Gartner Top Strategic Technology Trends…
CSAT NPS measures basket
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What should be in your basket of CSAT measures?

Customer success metrics and KPIs need to be reliable. They need to be telling your business useful truths. Customer intel you can act upon. Warnings you can heed. Triumphs you can substantiate. Cause and effect you can use to try to predict…
Inside the CX Masterclass
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Inside the Customer Experience Masterclass

Just the other day we held a virtual roundtable with CX rockstar Matt Watkinson. Matt is the best-selling author of The Grid and The 10 Principles Behind Great Customer Experiences. We called the event “The Leader’s Guide to Customer Experience”. Among…
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30 smartest customer service moves

Marketing brings in sales, but only great customer service can create customers. Customer service is now the major arbiter of reputation, with the pandemic driving that online service reputation higher and higher, so you need to make sure…
Talking to Strangers Malcolm Gladwell Review
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Talking to Strangers by Malcolm Gladwell: Book Review

I had this book on the shelf for some time but was only inspired to pick it up when I felt the need to be connected with my fellow humans more than ever. Understanding, compassion and faith in each other seem so critical but yet so elusive when…
10 best business books 2020
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Our Best Business Books of 2020

What better way to look forward than with a pandemic-proof, anti-Covid anthology of the best books we’ve reviewed in 2020. Naturally, all 10 of these volumes are bursting with valuable insights to influence your next move in business and…
Tigerpaw Customer Thermometer integration
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Customer Thermometer now works with Tigerpaw PSA

IT and technology professional services providers that use Tigerpaw One now have a readymade integration with Customer Thermometer. With Customer Thermometer integration, Tigerpaw users can easily embed feedback buttons to their ticket notifications…
custom brandable feedback survey icons examples
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On-Brand Customer Feedback Icons Bursting with Creativity and Meaning

Emojis are everywhere on messaging platforms, and messaging platforms are even more popular than social media (which is also saturated with emojis). Bottom line: it’s an emojitastic world out there, and everyone including grandma is emoji-literate. Going…
customer support tips and secrets
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6 Spells for Magicking a Great Support Team

We have won global awards for our service (one from Her Majesty the Queen, no less). But we still see customer service as our life's work, our ultimate goal. Our software is all about being fantastic at customer service, and we want to live…
digital channel customer success
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How to do digital customer success and delight

Now’s the time to switch your physical customer touchpoints to virtual. If you haven’t already adapted your customer engagement for the long-term effects of Covid then do not despair. There are plenty of reasons to ‘virtualize’ physical…