Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. Enjoy!

best customer support posts
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Our most popular customer support posts

It's so easy to catch a glimpse of an article you want to read, and then the day overtakes you!So, in one easy digest, here's our roundup of our 7 hottest customer support posts.Takes just minutes to browse and offers a wealth of insight. Why…
Seth Godin Surveys
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Seth Godin's survey tips

Seth Godin is known for being ahead of his time.Back in 2011, a post appeared on his site: Seth Godin's survey tips for getting the most out of customer surveys.It was short and sweet, as is always the case with Seth. What's really…
summer reading list 2017 business
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Lindsay's Summer Reading List 2017

The summer is upon us once again. If the sun lounger or hammock is calling you, but you fancy reading something that's both relaxing and useful this summer, check out my 2017 reading list.This is a combination of new business books and golden…
survey fatigue statistics blog header
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125 survey fatigue statistics

Our new research into survey fatigue has just been released! It's already been covered by Marketing Profs, Social Media Today and more.Featuring a ton of analysis and 125 data points, we asked 1000 people how they felt about providing feedback…
telco customer survey
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How Infiniti Telecommunications monitors CSAT across its units and partners

Infiniti Telecommunications is an Australia-wide telecommunications company. It provides telephony systems to small, medium, and large businesses and delivers ongoing customer support post-sale as well.Customer Thermometer has become…
short survey examples
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10 short survey examples from leading brands

If you're looking for a short survey, the chances are you know that your customers' habits are changing. Customers are busy, get a lot of email, and are hard to engage with. The shorter the survey you can build, the better - right?In fact,…
csat stat 68
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CSAT Stat of the Month: Resolve a Complaint Quickly...

"...and 9 out of 10 customers will buy your product/service again" What's the background? It's a commonly-held industry belief that resolving a customer complaint quickly will help you to hang onto that customer, and dramatically increase…
MSP Survey
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3 things an MSP survey needs

Many MSPs and IT support teams currently assess customer satisfaction via long format surveys.As customers become more and more time-poor, these surveys are getting increasingly low response rates.In fact, in many cases long surveys…
cool email signatures examples
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20 examples of cool email signatures

20 ideas and examples of cool email signatures. It's time to turn your everyday emails into a powerful marketing tool ... Think for a minute about the number of emails your organization sends out each day.Every employee emails customers,…
Kaseya Connect
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See us at Kaseya Connect, Las Vegas in May 2017

We're delighted to announce Customer Thermometer will be exhibiting at Kaseya Connect 2017.Taking place between May 9-11, the Kaseya Connect event features a keynote from Kaseya's CEO Fred Voccola, and brings together many leaders in the…
csat stat 68
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CSAT Stat of the Month: An Unhappy Customer Tells...

"A happy customer tells 3 people; an unhappy customer tells 10 people"   What's the background? There are many variations of this CSAT stat which crop up on a regular basis. You will almost certainly have seen versions of the statistic…
Improving Time To Insight
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Time to Insight: A key metric for CX and CI professionals

Forward-thinking companies can now generate a great deal of real-time, customer and market insight from their day-to-day operations.We’re now in a world where Uber can rack up 2 billion rides across 400 cities since it launched in San…