Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. Enjoy!

customer feedback response best practice
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6 Hallmarks of Ace Customer Feedback Response

In the heat of battle, customer service professionals want the best tools for the job. But even the best tool needs to be applied in exactly the right way for any given situation. It may look and feel instinctive in the hands of the experts,…
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Customer survey challenge

Take the Customer Survey Challenge Benchmark your current approach against CSAT survey best practice To improve your customer surveys, remove biases and get bigger response rates, you need to understand where you’re currently at. This…
customer support satisfaction monitoring
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Pan Pac 'Logs' Support Satisfaction Monitoring

Pan Pac Forest Products Ltd is New Zealand’s leading specialist in sustainable forest products, processing 1.5 million tonnes of logs per year into pulp, lumber and cut logs. Managing forests, felling trees and processing thousands of tonnes…
smiley face survey template

A smiley face survey template

Surveys are changing! With communications becoming more visual, and the dramatic rise in "emotion" based feedback, you may need a smiley face survey template to help you get better customer feedback. Did you know... As few as 2% of consumers…
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7 Stats To Make You Think Differently About Your Customer Feedback Process

How your customer feedback process can keep up with tech trends Comprehensive new research from Ofcom shows how tech behaviors in Western society have changed in the last 10 years. It’s an illuminating picture of the UK consumer market, whose…
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How customer feedback drives the Glossier phenomenon

We are honored to count the wonderful makeup and skincare brand Glossier as one of our customers. We are constantly inspired by their customer experience approach, and have researched various interviews, articles and consumer posts to bring…
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3 great short customer satisfaction surveys

Short customer satisfaction surveys are popping up all over the place. They help brands continually check the pulse of customer satisfaction and gain targeted, real-time feedback on products and services. It’s a far cry from how customer…
Hivelocity case study
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How Hivelocity delivers ultimate customer centricity

When data center provider Hivelocity started out in a Tampa basement in 2002, most competitors in the server hosting industry were leading their go-to-market message with speeds and feeds rather than customer service. Today, with 70,000 square…
ITSM customer service
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ITSM customer service: 4 key steps

The 4 steps to using ITSM to transform customer service According to the 2017 CIO WaterCooler ITSM survey, organizations mainly use IT service management processes and tools to improve the quality of their IT-related services. In 35% of cases,…
Victorian Plumbing customer excellence
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Customer excellence using feedback at Victorian Plumbing

Victorian Plumbing is one of the UK's largest online retailers of branded and in-house designed bathrooms and accessories. Based in Merseyside, UK, the company was founded in 1999 and with its focus on customer excellence, has gone…
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The 5 best practices of a high performing helpdesk

The 5 best practices of a high-performing helpdesk There seem to be two schools of thought around helpdesks. You either look at them as a cost centre or a profit centre. A necessary evil, or a gold-plated opportunity. Whichever it is, and…
the 20 online survey
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How The 20 uses Customer Thermometer to help MSPs reach their ultimate growth potential

The fastest online survey in the West In the fast-growing world of IT managed service providers (MSPs), one innovative business is leading the market. By using customer feedback from the very heart of its interactions with customers, The…