Feedback Surveys

We created Customer Thermometer’s customer feedback survey approach because we wanted to find ways to get customer feedback without burdening them or bothering them. Traditional online surveys are long, boring and hard to answer on a mobile device. Many companies are only now realizing that the old ways of getting customer feedback are defunct.

In this section we have a great range of information about customer feedback surveys, how to execute them, what works and what doesn’t, ideas for questions you can ask in your feedback surveys that get right to the heart of the matter, and much more. It’s time to be super ambitious with your feedback program – and these articles will show you how.

Customer Experience, Customer Feedback, Customer Retention, Customer Satisfaction, Customer Service, Customer Success, Customer Support, Customer Surveys, Feedback Surveys, How To Survey Guides, News & Press, Retention Rate, Staff Employee Engagement, Staff Employee Retention, Staff Employee Satisfaction, Staff Employee Surveys

On-Brand Customer Feedback Survey Icon Ideas Your Customers Will Love

Businesses strive to deliver a great customer experience that’s unique to their brand. That means bringing the brand into every customer touchpoint – including when collecting customer feedback. Even here, there are cool things you can do…

Customer Surveys, Feedback Surveys, Staff Employee Surveys

The Ultimate Guide To Using Emoji Surveys

Emojis have been mainstream for over 10 years. Can you remember a time before emojis? They used to only be in messages, then they grew to social media posts and feedback buttons. Now they are so ubiquitous, you might not consciously notice them. Here…

Customer Feedback, Customer Surveys, Feedback Surveys

Unbiased Survey Questions & Examples: The Complete Guide

A core aim of your customer satisfaction surveys should be accuracy. Sometimes the truth hurts, but the truth of what your customers think is absolutely paramount. As a result, writing unbiased survey questions could be the most important piece…

Customer Surveys, Feedback Surveys, How To Survey Guides

20 Likert Scale Questions and Examples for 2022

Likert scales are rating scales often used in customer surveys. This form of rating scale is named after its inventor, psychologist Rensis Likert. A Likert scale is a psychometric scale that’s effectively used to assess the opinions, attitudes…

Customer Feedback, Customer Retention, Customer Satisfaction, Customer Support, Customer Surveys, Feedback Surveys, How To Survey Guides, Staff Employee Surveys

Quick Survey Ideas and Examples to Engage Customers

Sometimes you just want to send a quick survey to your customers, staff or partners. You might want to get a snapshot of how people feel about your product or service, super fast. Or you might want to ask people something regularly, so…

Customer Satisfaction, Customer Surveys, Feedback Surveys

The 10 Golden Rules Of Customer Survey Design

There’s a world of difference between well-designed and poorly-designed customer surveys. A great survey design doesn’t just look appealing, it gets you the insights you need. Kicking off your optimum survey design When you want to survey…

Customer Feedback, Customer Surveys, Feedback Surveys, How To Survey Guides

How to Embed a Customer Satisfaction Survey in Email

Customer survey emails are, in our world, questions you ask customers to get their feedback. One of the simplest ways to do that is to embed a survey into emails you're already sending out. Email survey examples like this might include…

Customer Feedback, Customer Support, Customer Surveys, Feedback Surveys

10 Email Survey Subject Lines For Great Response Rates

People are managing ever-increasing volumes of daily email messages. When they triage their unopened emails they look at two things: who the emails are from and the email subject lines. If you are looking for customer feedback, survey subject…

Customer Surveys, Feedback Surveys, Staff Employee Surveys

5 Best Free Online Survey Tools

Online survey tools have evolved enormously since first gaining popularity in the 1990s. Their continued popularity is because free online survey tools are simple, cost nothing and they work. They also enable businesses to continuously monitor…

Customer Experience, Customer Retention, Feedback Surveys, News & Press, Uncategorized

Top 5 Customer Experience Strategy Best Practices with Matt Watkinson

Ever get the feeling that customer experience strategy is an intellectual battle? Or that your company’s customer experience strategy would be better if only you had grander plans and bigger budgets? Well, stop. Nothing could be further from…

Customer Feedback, Customer Service, Customer Support, Customer Surveys, Feedback Surveys, How To Survey Guides, Staff Employee Engagement, Staff Employee Surveys

Asking for feedback by email

Do you need to create a great feedback email? Are you looking to change the way you get responses from emails you send regularly? Do you need to gather feedback from a large number of customers and staff in a simple and quick way or maybe you…

Customer Experience, Customer Feedback, Customer Retention, Customer Satisfaction, Customer Service, Customer Success, Customer Support, Customer Surveys, Feedback Surveys, How To Survey Guides, Retention Rate, Staff Employee Engagement, Staff Employee Retention, Staff Employee Satisfaction, Staff Employee Surveys, Uncategorized

How To Get Customer Feedback From The Emails You Are Already Sending

“The reports of email’s demise have been greatly exaggerated,” Mark Twain might have said. Email is the big daddy of business communications. More and more are sent every year despite repeated predictions to the contrary. Whatever gets…