Feedback Surveys

We created Customer Thermometer’s customer feedback survey approach because we wanted to find ways to get customer feedback without burdening them or bothering them. Traditional online surveys are long, boring and hard to answer on a mobile device. Many companies are only now realizing that the old ways of getting customer feedback are defunct.

In this section we have a great range of information about customer feedback surveys, how to execute them, what works and what doesn’t, ideas for questions you can ask in your feedback surveys that get right to the heart of the matter, and much more. It’s time to be super ambitious with your feedback program – and these articles will show you how.

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Unbiased Survey Questions & Examples: The Complete Guide

A core aim of your customer satisfaction surveys should be accuracy. Sometimes the truth hurts, but the truth of what your customers think is absolutely paramount. As a result, writing unbiased survey questions could be the most important piece…
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20 Likert Scale Questions and Examples for 2021

Likert scales are rating scales often used in customer surveys. This form of rating scale is named after its inventor, psychologist Rensis Likert. A Likert scale is a psychometric scale that’s effectively used to assess the opinions, attitudes…
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Quick Survey Ideas and Examples to Engage Customers

Sometimes you just want to send a quick survey to your customers, staff or partners. You might want to get a snapshot of how people feel about your product or service, super fast. Or you might want to ask people something regularly, so…
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The 10 Golden Rules Of Customer Survey Design

There’s a world of difference between well-designed and poorly-designed customer surveys. A great survey design doesn’t just look appealing, it gets you the insights you need.  Kicking off your optimum survey design When you want to survey…
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How to Embed a Customer Satisfaction Survey in Email

Customer survey emails are, in our world, questions you ask customers to get their feedback. One of the simplest ways to do that is to embed a survey into emails you're already sending out.  Email survey examples like this might include…
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10 Email Survey Subject Lines For Great Response Rates

People are managing ever-increasing volumes of daily email messages. When they triage their unopened emails they look at two things: who the emails are from and the email subject lines. If you are looking for customer feedback, survey subject…
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5 Best Free Online Survey Tools

Online survey tools have evolved enormously since first gaining popularity in the 1990s. Their continued popularity is because free online survey tools are simple, cost nothing and they work. They also enable businesses to continuously monitor…
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Top 5 Customer Experience Strategy Best Practices with Matt Watkinson

Ever get the feeling that customer experience strategy is an intellectual battle? Or that your company’s customer experience strategy would be better if only you had grander plans and bigger budgets? Well, stop. Nothing could be further from…
customer thermometer feedback email
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Asking for feedback by email

Do you need to create a great feedback email? Are you looking to change the way you get responses from emails you send regularly? Do you need to gather feedback from a large number of customers and staff in a simple and quick way or maybe you…
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How To Get Customer Feedback From The Emails You Are Already Sending

“The reports of email’s demise have been greatly exaggerated,” Mark Twain might have said. Email is the big daddy of business communications. More and more are sent every year despite repeated predictions to the contrary. Whatever gets…
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How to respond to negative feedback

You can’t please all the people all the time. Negative feedback is a fact of life, even for businesses that provide great CX. Sadly, it can take its toll on customer-facing staff and even drain your resources disproportionately. Take social…
ParentPay CSAT
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ParentPay Passes CSAT Exam With Flying Colors

Schools have undergone a cashless revolution since ParentPay launched its innovative payment solution in 2002. As a result of removing cash, schools have saved millions of hours of time accounting for meals, trips, uniforms and other school…