Feedback Surveys

We created Customer Thermometer’s customer feedback survey approach because we wanted to find ways to get customer feedback without burdening them or bothering them. Traditional online surveys are long, boring and hard to answer on a mobile device. Many companies are only now realizing that the old ways of getting customer feedback are defunct.

In this section we have a great range of information about customer feedback surveys, how to execute them, what works and what doesn’t, ideas for questions you can ask in your feedback surveys that get right to the heart of the matter, and much more. It’s time to be super ambitious with your feedback program – and these articles will show you how.

post covid consumer behavior stats
, , , , , , , , , , , , , , ,

10 Customer Behavior Stats Showing the Impact of Covid

Six months after the first worldwide Covid-19 lockdowns, we're taking stock of what it all means for buyer behavior. We’ve collated 10 insightful facts from large-scale consumer studies conducted by some of the biggest research groups in…
The Grid Matt Watkinson book review
, , , , , , , , , , , , , , ,

The Grid by Matt Watkinson: Book Review

This month we're reviewing The Grid: The Master Model Behind Business Success by Matt Watkinson. We are big Matt Watkinson fans here at Customer Thermometer. We often give away Matt's excellent first book, The Ten Principles Behind Great…
Survey Response Drivers launch
, , , , , , , , , , , , , , ,

Response Drivers Are Go!

We all know feedback is really useful. But we also want to know what is driving it? You asked for it. We listened and worked really hard. So we are very proud today to introduce our sparkling new Drivers feature! 🏎️ You can now offer…
Employee engagement experience survey handbook
, , , , , , , , , , , , , , , ,

How to do employee engagement in 2021

Few predicted ‘the Covid effect’ would last beyond a few weeks. Teams have been scattered into remote corners, disrupting the employee engagement that’s physically possible. Workplaces may not resemble their 2019 selves for years, or…
customer success books for the new next
, , , , , , , , ,

4 Customer Success Books to Read Now: Thriving After the Pandemic

There are 4 big areas you need to focus on to create real customer success, retain customers and recenter your company and team for the future. Those areas are Recover, Rebuild, Rethink and Reimagine. (we wrote a post detailed post on these…
customer success service quotes and books
, , , , , , , , , , , , , , ,

5 Customer Service Quotes for the New Next

The shelves at Customer Thermometer HQ are always stuffed with the best customer service books and we love learning new things from big thinkers, industry commentators and – naturally – customers too. Sometimes the wisdom comes not from…
customer retention software technology toolbelt
, , , , , , , , , , , , ,

How to Upgrade Your Technology Toolbelt to Retain Customers

Retaining customers amid all that Covid throws at you is a tough ask. Fans of the longrunning ‘Lost’ TV series will see the similarities with crash-landing on a remote island. First you focus on surviving, but sooner or later you need…
MSP customer success playbook
home working cybersecurity tips
, , , , , , , , , , , , , ,

5 Homeworking Cybersecurity Tips for CS and CX Teams

Enjoying the many virtues of living and working in a digital age means keeping your wits about you; avoiding a panoply of cyber threats from malware and spam to extortion and theft. And so it is with the situation that many customer service…
CX pandemic megatrends stats customer behavior
, , , , , , , , , , , , , , ,

CX Megatrends: What’s Driving The New Next

The pandemic has accelerated trends that were already bubbling away under the surface. We reviewed the pandemic reports of some of the world's leading consultancies, agencies and analysts to dig out the statistics and quotes that show how…
The Art of Statistics David Spiegelhalter book review
, , , , , , , , , , , , , ,

The Art of Statistics: Book Review

I first became aware of Sir David Spiegelhalter after seeing him being interviewed on the BBC about the statistics behind the pandemic. His clarity around the numbers and the compelling way he spoke about the data resonated with me and I…
Tootris customer satisfaction
, , , , , , , , , , , , , , ,

How TOOTRiS Uses Customer Feedback as a Springboard Into Deeper Customer Engagement

Everybody loses when parents can’t get access to good childcare for their kids. Young children miss out on crucial early years education while parents – women especially – are compelled to withdraw from the workforce; diminishing their…