Feedback Surveys

We created Customer Thermometer’s customer feedback survey approach because we wanted to find ways to get customer feedback without burdening them or bothering them. Traditional online surveys are long, boring and hard to answer on a mobile device. Many companies are only now realizing that the old ways of getting customer feedback are defunct.

In this section we have a great range of information about customer feedback surveys, how to execute them, what works and what doesn’t, ideas for questions you can ask in your feedback surveys that get right to the heart of the matter, and much more. It’s time to be super ambitious with your feedback program – and these articles will show you how.

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51 Good survey questions for gauging employee engagement and customer satisfaction

Deciding on the right questions to ask for surveys is harder than it looks, so we have collected 51 worked examples. They span Likert scales and closed-ended satisfaction questions through to multiple choice, with quick dichotomous questionnaire…
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On-Brand Customer Feedback Survey Icon Ideas Your Customers Will Love

Businesses strive to deliver a great customer experience that’s unique to their brand. That means bringing the brand into every customer touchpoint – including when collecting customer feedback. Even here, there are cool things you can do…
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The Ultimate Guide To Using Emoji Surveys

Emojis have been mainstream for over 10 years. Can you remember a time before emojis? They used to only be in messages, then they grew to social media posts and feedback buttons. Now they are so ubiquitous, you might not consciously notice them. Here…
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Unbiased Survey Questions & Examples: The Complete Guide

TL;DR Biased survey questions return the answers you hoped for rather than the answers your customers hold, and they stop honest opinion from reaching you. Unbiased questions, written without leading language or hidden assumptions, give you…
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Quick Survey Ideas and Examples to Engage Customers

Sometimes you just want to send a quick survey to your customers, staff or partners. You might want to get a snapshot of how people feel about your product or service, super fast. Or you might want to ask people something regularly, so…
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The 10 Golden Rules Of Customer Survey Design

There’s a world of difference between well-designed and poorly-designed customer surveys. A great survey design doesn’t just look appealing, it gets you the insights you need.  Kicking off your optimum survey design When you want to survey…
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How to Embed a Customer Satisfaction Survey in Email

Customer survey emails are, in our world, questions you ask customers to get their feedback. One of the simplest ways to do that is to embed a survey into emails you're already sending out.  Email survey examples like this might include…
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10 Email Survey Subject Lines For Great Response Rates

People are managing ever-increasing volumes of daily email messages. When they triage their unopened emails they look at two things: who the emails are from and the email subject lines. If you are looking for customer feedback, survey subject…
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5 Best Free Online Survey Tools

Online survey tools have evolved enormously since first gaining popularity in the 1990s. Their continued popularity is because free online survey tools are simple, cost nothing and they work. They also enable businesses to continuously monitor…
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Top 5 Customer Experience Strategy Best Practices with Matt Watkinson

Ever get the feeling that customer experience strategy is an intellectual battle? Or that your company’s customer experience strategy would be better if only you had grander plans and bigger budgets? Well, stop. Nothing could be further from…
customer thermometer feedback email
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Asking for feedback by email

Do you need to create a great feedback email? Are you looking to change the way you get responses from emails you send regularly? Do you need to gather feedback from a large number of customers and staff in a simple and quick way or maybe you…