Feedback Surveys

We created Customer Thermometer’s customer feedback survey approach because we wanted to find ways to get customer feedback without burdening them or bothering them. Traditional online surveys are long, boring and hard to answer on a mobile device. Many companies are only now realizing that the old ways of getting customer feedback are defunct.

In this section we have a great range of information about customer feedback surveys, how to execute them, what works and what doesn’t, ideas for questions you can ask in your feedback surveys that get right to the heart of the matter, and much more. It’s time to be super ambitious with your feedback program – and these articles will show you how.

How to create a satisfaction-survey in 2019 blog header
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How to create a satisfaction survey in 2019

It’s never too late to tune-up your customer satisfaction tactics. And when it comes to satisfaction surveys, 2019 is going to demand some new thinking so that your organization gets maximum value from its customer insights. We’ve taken…
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30 Customer Survey Response Rate Facts

We are in the midst of rapid and radical technological and social change. These changes are having an enormous impact on the ways in which customer surveys are conducted, response rates achieved and customer expectations. Here’s our latest…
vanarama customer service case study
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How Vanarama responds to customer feedback in real time

Vanarama is the UK’s largest van leasing broker, with nearly 250 staff selling 1,200+ vehicles per month. It is one of the Sunday Times Best Small Companies to Work For and is a National Business Award winner for Best Small to Medium-Sized…
10 Rules of Customer-Survey Design Blog Header
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10 Rules of Customer Survey Design

Designing effective customer surveys that meet with widespread appeal and provide your business with truly actionable insight is not a trivial task. There are a multitude of considerations that many find bewildering and off-putting. So we have…
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PLATF9RM talks co-working customer satisfaction

Co-working, shared office spaces seem to be springing up everywhere. The good ones are designed to cater for entrepreneurs, remote workers and freelancers searching for a vibrant working environment. The very best – like PLATF9RM in Brighton…
Evolution of customer feedback
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The Evolution of Customer Feedback

The first documented customer service complaint can be seen in the British museum. Some time around 1750 BC a customer named Nanni received a shipment of copper ore from Ea-nasir. But the quality of ore that was eventually received was inferior…
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Customer Thermometer's Slack integration is here!

We are thrilled to announce our wonderful Slack integration today. Connecting Customer Thermometer and Slack couldn't be easier. It's simply a matter of clicking the button to connect the two, and then choosing which thermometers you'd…
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18 Best Customer Satisfaction Survey Questions & Templates for 2019

Delighted customers will become your biggest promoters; there’s no denying that. However, how can you ensure every single customer is more than happy with your product or service? The answer is quite simple: ask them. Customer satisfaction…
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Top tips for beautiful landing pages

Customer Thermometer captures feedback from buttons you can embed in emails you send from almost any system. But they are not the only clever part of the app! Once your customer has clicked to give feedback they are taken to a landing page…
customer feedback examples
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41 customer feedback examples

Most organizations would do anything for that extra ounce of customer feedback. The added insights that sharpen competitive advantage and ensure they remain as relevant as possible in a changing world. The good news is that there are many…
customer feedback response best practice
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6 Hallmarks of Ace Customer Feedback Response

In the heat of battle, customer service professionals want the best tools for the job. But even the best tool needs to be applied in exactly the right way for any given situation. It may look and feel instinctive in the hands of the experts,…
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Customer survey challenge

Take the Customer Survey Challenge Benchmark your current approach against CSAT survey best practice To improve your customer surveys, remove biases and get bigger response rates, you need to understand where you’re currently at. This…