Customer Retention

There’s an often-told story about a salesman in a department store who was deeply unhelpful and rude to a customer when he saw that they only wanted to buy a $13 item. However, when that salesman’s manager looked into the value that customer had spent in the life of their relationship with the store however, it ran into the tens of thousands of dollars.

In this section on customer retention, we have some superb content which will help you really understand what drives retention (it’s not always what you think). We debunk the myth that wowing customers is what it’s all about and we provide useful assets and downloads to help your customer retention efforts succeed.

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5 reasons you should encourage your customers to complain

Customers Complaints Will Force You To Improve Your Product/Business My experience over the last 10 years running my own businesses tells me that inviting complaints from customers is one of the very best ways to improve customer retention. I…
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Why retention is the new loyalty

Customers pay the bills and without them you’re dead in the water. But in the relentless endeavour to add more customers into the funnel, are you actually ignoring your biggest area for growth in revenue and profit...your existing customers? Here…
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22 really useful customer retention stats

22 really useful customer retention stats from custthermometer View more presentations from custthermometer.