Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

Client satisfaction thinking
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Effortless experience and what it means for your surveys

To build loyalty, companies need to stop thinking "exceed expectations" and start thinking "make it easy". This is the surprising central premise of a recent book called "The Effortless Experience" by Dixon, Toman and Delisi of CEB. Loyalty…
Zendesk 50% response rate event surveys

How Zendesk gets a 50 percent plus response rate to its event surveys

Zendesk’s flagship European “Art of Customer Satisfaction” event takes place annually in London. With over 400 delegates, Zendesk’s CEO Mikkel Svane giving the keynote, dozens of high-profile industry speakers and tickets at $400, it’s…
Customer support surveys tips
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Customer support surveys: why yours isn't working

If you run a customer support team, you’ll probably be seeking useful feedback from customer support surveys. No doubt, you'll recognize these issues: You need a meaningful measurement about how customers feel about your service, not…
reduce customer churn

How to reduce customer churn in the cleaning industry

As the leading provider of surveys to North America's cleaning and facilities industries, we see a lot of great ideas, neat thinking and best practice. Recently, we approached some of our most proactive and customer-focused facilities and…
Create a Microsoft Dynamics survey

Create a Microsoft Dynamics survey

If you're looking for a quick and easy way to create a Microsoft Dynamics survey, Customer Thermometer is for you. Embed instant feedback surveys right in your Microsoft Dynamics emails. You can choose from our library of over 40 icons,…
email voting tool buttons

The ultimate email voting tool

If you're looking for an email voting tool that offers more than Microsoft Outlook's inbuilt voting buttons then Customer Thermometer's service will be perfect for you. Customer Thermometer lets you send emails with the voting buttons embedded…
measuring net promoter score by email

Measuring Net Promoter Score

Measuring Net Promoter Score has never been easier. 1-click customer satisfaction surveys from Customer Thermometer are unique because they embed the survey in the email body. This means your customer or employee can click directly from their…
Reasons Why You Should present customer thermometer to boss

Presenting Customer Thermometer to your boss or board

If you've discovered Customer Thermometer for the first time, and you need to present the service to your boss, or management team, here's everything you need. We've previously written about 10 good reasons to choose us, however in this article…
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30 smartest customer service moves

Marketing brings in sales, but only great customer service can create customers. Customer service is now the major arbiter of reputation, so you need to make sure it's both top notch and innovative. To help you on your way, we've collated 30 of…
Measure customer journey
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How to measure customer journey satisfaction - without hassling your customers

"Measuring satisfaction on customer journeys is 30% more predictive of overall customer satisfaction than measuring happiness for an individual interaction" said McKinsey this week. This stands to reason. Customers are all interacting with…

Customer satisfaction can be measured with just one question

Most weeks, we get asked the question, "But we have to ask 10 questions in our customer survey - will Customer Thermometer work for us?" We answer that question in a number of ways: What do you do with the data once you have it? Can you…
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Getting low average online survey response rates?

Are your average survey response rates worryingly low? Are you looking for a way to improve them? There have been a flurry of articles on so-called 'survey fatigue' recently, ranging from Information Week to the New York Times. These articles…