Customer Surveys

We built Customer Thermometer to make giving feedback as simple and effective as possible. It’s a survey designed with the user in mind. For too long, customer surveys have been designed with market researchers’ needs at heart, never the customer’s. Our fresh new approach to surveys is so compelling that our customers see their response rates, and their insight, shooting up. What seemed like a mission 5 years ago – the one click customer feedback concept is loved and embraced by some of the world’s most forward-thinking companies.

So in this section you’ll find some real gems of content covering every angle of customer satisfaction surveys. For example, here you’ll find our most popular ever post, “100 amazing customer experience resources”, and our highly-shared post “14 ways to improve your customer experience response rate”. If you are planning a customer experience survey or a client feedback survey you will find everything you need in these articles. You’ll also find thought leadership on the survey of the future, big name interviews, our keynotes on customer surveys and much more. And don’t forget to sign up for our free trial account which gives you 10 free surveys. Enjoy!

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Help desk customer satisfaction surveys

When we launched Customer Thermometer six years ago, our focus started with the marketing agency world. Six years later and our single biggest niche is the help desk customer satisfaction survey. Help desk customers from right across the world…
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Quick survey ideas

Sometimes you just want to send a quick survey to your customers, staff or partners. You might want to get a snapshot of how people feel about your product or service, super fast. Or you might want to ask people something regularly, so…
embed a survey in an email

Embed a survey in an email – get great email feedback

Embed a survey in an email: Do you know what your customers think of your email? You can easily embed a survey in an email to understand how customers feel about the service being given by your business. Everybody from your support team…
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5 common customer survey traps

At Customer Thermometer, we spend a lot of time researching the best ways to conduct customer surveys. But even if you follow all the great advice available, there are still plenty of pitfalls that might just catch you out. We've pulled together…
Example survey questions
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Example survey questions you can ask using Customer Thermometer

Looking for example survey questions? Then you're probably keen on getting customer or employee feedback in some way. Whilst getting feedback from your customers is awesome, it's rarely plain sailing. There are so many different types of…
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Lindsay’s summer reading list

As many of us start to ponder reading material for our summer vacation, I thought I would share with you five of the books I have been reading, or rereading, recently. If you're searching for a beachside blockbuster, you'll probably want…
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The evolution of the online survey

Your audience has changed. Is the online survey you're planning on running in the future fit for purpose? Consider the following: Communication has become abbreviated. Long online survey response rates are plummeting. A large…

20 Customer Survey Response Rate Facts | Infographic

It’s very clear from the newest research I've been reading, and compiled below by Customer Thermometer, that long format survey methods are not keeping up with the changes in customer expectations and behaviour. The typical customer survey…
Remax customer satisfaction survey case study
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Why this RE/MAX Realtor® chose Customer Thermometer

Customer Thermometer has been and always will be an online business - which means much of our communication with customers and prospects is also online, via chat and email. Both the founders of the service and our Ministry of Magic go out…
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How to measure Customer Effort Score, effortlessly!

What is Customer Effort Score? Customer Effort Score is a simple way of measuring how customers feel about the effort it took for them to interact with your company's service or support team. The original premise comes from the book The…
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How to get customer reviews and testimonials

Did you know you can use Customer Thermometer to dramatically increase your online customer reviews? Having a good presence on review websites will help instill trust in your potential and existing customer base, here's how to do it... How…
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5 reasons why customer surveys need to get to the point

People instinctively understand that their time is precious.  It’s given rise to the idea of the ‘effortless experience’ where time is valued; where brands boost customer satisfaction by providing the smoothest possible service. But…