,

Surveys in a mobile world

Since the launch of the iPhone only five years ago, we’ve heard talk of becoming a ‘mobile’ world. I noticed yesterday that more than half of the emails I received were sent from iPhones, Galaxies and the like. I don’t think I’ve seen…
,

Social media ups the ante on customer satisfaction – guest post

It's important to know what is customer satisfaction in the digital age As Social Media continues to permeate our everyday lives, it becomes even more imperative for businesses to gauge customer satisfaction and consumer response. Now, when…

Heathrow Airport has got it right

We all know what it's like going through airport security - generally unpleasant. Clearly London's Heathrow Airport is interested in making the whole experience better and have decided to do something about it. At a slight risk to my personal…
, , ,

Customer Thermometer College launches today

We are pleased to announce the launch of Customer Thermometer's free online college today. The college features bite-sized video training on all aspects of using Customer Thermometer, from creating email surveys that generate great responses,…

How to cut your client attrition rate in half. In 2 months.

Recently, we received one of those emails you dream of receiving from a customer of Customer Thermometer. It said: "I must say I absolutely love your program - I think you've changed the very future of my company! Thanks! " Whatever you do,…
, , ,

Ask bland questions? You’ll get pointless results.

I recently met with a large residential cleaning company. They had been running an online customer satisfaction survey every year for 3 years and wanted to find a new way of doing things. In the spirit of co-operation, they shared their…
,

Why don’t people complain?

Do you know why people complain so little? In Episode 3 of Customer Thermometer TV, Mark Copeman interviews Guy Winch Psychologist and author of "The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships, and Enhance…

Customer experience ideas in 2 mins: the welcome book

Customer Experience Ideas Welcome to the first in Customer Thermometer's "2 minute CEM" - ideas you can quickly implement to improve the experience of your customers. For our first idea, we've taken inspiration from one of the gurus of customer…

Client satisfaction surveys:
should you do them?

Why are customer satisfaction surveys important? The eternal question for marketing, PR and similar services agencies is, "should we or shouldn’t we undertake a client satisfaction survey programme with our clients?" What are the pros…
, ,

The critical question: how are we doing for you?

How is our survey creator doing for you? One of Customer Thermometer's customers is a big PR agency. I wanted to share with you the way that they are monitoring their most important customer accounts, and how they've built the process of regularly…

Feedmyapp.com features Customer Thermometer

Our Survey app has been reviewed! We're delighted today to find that the cool folks over at Feedmyapp - one of the best web 2.0 directories on the Internet has featured the coolest customer satisfaction survey tool on the Internet... Customer…
,

Why David Meerman Scott’s new book is essential reading

Santa was very good to me this year – at the top of my stocking was a copy of David Meerman Scott's Real-Time Marketing & PR. I read it with an increasing sense of excitement. David makes some extremely timely points for not only the…