Customer Satisfaction

Customer satisfaction encompasses a huge range of topics but the ultimate goal is that by keeping customers satisfied, organizations can keep costs down, per-purchase amount up, and keep staff happier for longer too. There’s a great line that goes along the lines of “customer complaints are the schoolbooks from which we learn”.

In this section we have detailed articles which will guide you in the multi-headed beast that is customer satisfaction. Here, we feature articles on why a sale is not something you pursue, it is something that happens to you while you are immersed in serving and satisfying your customer. Companies who listen hardest, win. These articles, tools and assets will help you do just that.

What is Customer Satisfaction?

Customer satisfaction is often abbreviated to CSat. It is a measure of how well services or products, provided by an organization, meet or exceed the expectations of customers. Customer satisfaction is often evaluated by determining the number of customers, or the proportion of customers, whose experiences exceed specified satisfaction targets.

2018 circle Logo
, , , , , , , , , , ,

2018 online survey trends

Here we present our online survey trends for 2018. 2017 was a rollercoaster year, bringing with it an avalanche of new trends and changes. We believe many of them foreshadow what's to come this year. Online chatter is noisier than ever,…
survey software advantage technologies
, , , , , , , ,

Survey software dramatically ups customer feedback for Advantage Technologies

Advantage Technologies is an IT Managed Services Provider based in Michigan, USA. The company has more than 600 clients in seven states and has been listed in Inc. Magazine’s Fastest Growing Companies in America for 3 consecutive years. Josh…
vanarama customer service case study
, , , , , , , , , , , , , ,

How Vanarama responds to customer feedback in real time

Vanarama is the UK’s largest van leasing broker, with nearly 250 staff selling 1,200+ vehicles per month. It is one of the Sunday Times Best Small Companies to Work For and is a National Business Award winner for Best Small to Medium-Sized…
Finding My Virginity review
, , , , , ,

Finding My Virginity: Book Review

Few businesspeople live long enough, or have enough success after their first autobiography, to write a second. As with many things in his life, Richard Branson is the exception to the rule. Branson's original autobiography Losing My Virginity was…
user feedback growth
, , , , , , ,

How user feedback can help you grow

Every business will grapple with growth at some point in time. Maybe growth has slowed down, and you’re not sure how to jump start it again? Maybe you’re growing too fast, and you’re not sure what to focus on? No one can see the future,…
Marin Software Customer Thermometer case study
, , , , , , , , ,

How Marin Software obtains actionable customer feedback

The need to understand what customers were thinking is what brought Marin Software to Customer Thermometer, to supercharge their survey workflow. Marin provides an innovative advertising platform that helps organizations harness and unify…
Building customer trust
, , , , , , , , , , ,

How to build customer trust

Making a purchase has always involved some level of customer trust. You trust that the product or service will be as advertised. You trust that the seller will deliver it on time. The seller trusts that you will pay them for their product…
Sales acceleration formula book review
, , , , , ,

The Sales Acceleration Formula: Book Review

There are a handful of books, articles and videos that have really helped me on my journey to grow and run the best possible business. Kevin Hale's Stanford lecture, Gail Goodman's keynote and David Skok's blog all leap to mind. I'm now…
CSAT thought leaders
, , , , , , ,

CSAT thought leaders you should follow

The relationship between customers, and the companies they buy from, is changing at breakneck speed. There are billions of us now online. We're engaging in a two-way dialogue with brands. The impact of social media is changing nature of…
customer testimonials feather in circle
, , , , , , , ,

How we source our high converting customer testimonials

“It’s super easy to set up and it really saved us a lot of time, and definitely a lot of money. I’m very pleased.” That’s a quote from just one of our many flattering customer testimonials. Sounds much better coming from them instead…
best customer support posts
, , , , , ,

Our most popular customer support posts

It's so easy to catch a glimpse of an article you want to read, and then the day overtakes you! So, in one easy digest, here's our roundup of our 7 hottest customer support posts. Takes just minutes to browse and offers a wealth of insight. Why…
summer reading list 2017 business
, , , , , ,

Lindsay's Summer Reading List 2017

The summer is upon us once again. If the sun lounger or hammock is calling you, but you fancy reading something that's both relaxing and useful this summer, check out my 2017 reading list. This is a combination of new business books and golden…